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- Tasks: Build and scale a global customer advocacy program to showcase success stories.
- Company: Dynamic tech company focused on customer success and innovation.
- Benefits: Hybrid or remote work options, competitive salary, and professional growth opportunities.
- Other info: Collaborative environment with opportunities to engage with key customers.
- Why this job: Make a real impact by turning customer success into powerful marketing tools.
- Qualifications: 5+ years in customer marketing or advocacy with strong storytelling skills.
The predicted salary is between 60000 - 75000 £ per year.
We are looking for a Customer Advocacy & References Program Manager to build and scale a global customer advocacy program that turns customer success into compelling proof points, supports sales, and strengthens our market credibility. This role will own the end-to-end program - from creating customer stories to enabling sales with references and driving joint customer promotion.
Location/working model: London (Hybrid) or Remote (UK)
Key Responsibilities:
- Build and manage a structured, global customer advocacy and references program
- Define processes, governance, and KPIs to scale the program
- Drive creation of:
- In-depth case studies (outcome-driven)
- Customer success snapshots (1-slide KPI stories)
- Short customer videos
Requirements:
- 5+ years in customer marketing, advocacy, product marketing, or customer success (B2B SaaS preferred)
- Excellent AI skills
- A background within a Born in the Cloud or Cloud Native company
- Experience managing customer references and/or advocacy programs
- Strong storytelling and communication skills
- Ability to work cross-functionally and drive execution
Customer Marketing & Advocacy Manager in Peterborough employer: Sapiens
Contact Detail:
Sapiens Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Marketing & Advocacy Manager in Peterborough
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or at industry events. We all know that sometimes it’s not just what you know, but who you know that can help you land that Customer Marketing & Advocacy Manager role.
✨Tip Number 2
Showcase your storytelling skills! Prepare a few compelling customer success stories that highlight your experience in advocacy programs. We want to see how you can turn customer success into proof points that resonate with potential employers.
✨Tip Number 3
Practice makes perfect! Get ready for interviews by rehearsing answers to common questions about customer marketing and advocacy. We suggest doing mock interviews with friends or using online platforms to boost your confidence.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Customer Marketing & Advocacy Manager in Peterborough
Some tips for your application 🫡
Show Your Passion for Customer Advocacy: When writing your application, let us see your enthusiasm for customer advocacy. Share examples of how you've successfully built or managed similar programs in the past. We want to know what drives you!
Tailor Your Experience: Make sure to highlight your relevant experience in customer marketing and advocacy. Use specific examples that align with the responsibilities listed in the job description. This helps us see how you fit into our vision.
Be Clear and Concise: Keep your application clear and to the point. We appreciate well-structured responses that get straight to the heart of your achievements and skills. Avoid fluff – we want to know what makes you stand out!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining the StudySmarter team!
How to prepare for a job interview at Sapiens
✨Know Your Customer Stories
Before the interview, dive deep into the customer success stories relevant to the role. Be prepared to discuss how you would create compelling narratives that highlight customer outcomes. This shows your understanding of the importance of storytelling in customer advocacy.
✨Understand the Sales Process
Familiarise yourself with how sales teams operate and how customer references can support their efforts. Think about specific examples where you've successfully aligned marketing initiatives with sales goals, as this will demonstrate your ability to drive results in a cross-functional environment.
✨Showcase Your AI Skills
Since excellent AI skills are a requirement, be ready to discuss how you've used AI tools in previous roles. Whether it's for data analysis or creating customer insights, having concrete examples will set you apart and show your technical prowess.
✨Build Relationships
Highlight your experience in developing relationships with key customers. Prepare to share strategies you've used to engage customers for advocacy programs, as this is crucial for driving joint promotions and ensuring the success of the advocacy programme.