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- Tasks: Build and scale a global customer advocacy program to showcase success stories.
- Company: Dynamic tech company focused on customer success and innovation.
- Benefits: Hybrid or remote work options, competitive salary, and career development opportunities.
- Other info: Collaborative environment with opportunities to engage with key customers.
- Why this job: Make a real impact by turning customer success into powerful marketing tools.
- Qualifications: 5+ years in customer marketing or advocacy with strong storytelling skills.
The predicted salary is between 60000 - 80000 £ per year.
We are looking for a Customer Advocacy & References Program Manager to build and scale a global customer advocacy program that turns customer success into compelling proof points, supports sales, and strengthens our market credibility. This role will own the end-to-end program - from creating customer stories to enabling sales with references and driving joint customer promotion.
Location/working model: London (Hybrid) or Remote (UK)
Key Responsibilities:
- Build and manage a structured, global customer advocacy and references program
- Define processes, governance, and KPIs to scale the program
- Drive creation of:
- In-depth case studies (outcome-driven)
- Customer success snapshots (1-slide KPI stories)
- Short customer videos
Requirements:
- 5+ years in customer marketing, advocacy, product marketing, or customer success (B2B SaaS preferred)
- Excellent AI skills
- A background within a Born in the Cloud or Cloud Native company
- Experience managing customer references and/or advocacy programs
- Strong storytelling and communication skills
- Ability to work cross-functionally and drive execution
Customer Marketing & Advocacy Manager in Norwich employer: Sapiens
Contact Detail:
Sapiens Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Marketing & Advocacy Manager in Norwich
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or at industry events. We all know that sometimes it’s not just what you know, but who you know that can help you land that Customer Marketing & Advocacy Manager role.
✨Tip Number 2
Show off your storytelling skills! Prepare a few compelling customer success stories that highlight your achievements. We want to see how you can turn customer success into proof points that resonate with potential employers.
✨Tip Number 3
Practice makes perfect! Get a friend or mentor to do mock interviews with you. We can help you refine your answers and ensure you’re ready to impress when discussing your experience in managing customer advocacy programs.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. We’re excited to see how you can contribute to building and scaling our global customer advocacy programme!
We think you need these skills to ace Customer Marketing & Advocacy Manager in Norwich
Some tips for your application 🫡
Show Your Passion for Customer Advocacy: When writing your application, let us see your enthusiasm for customer advocacy. Share specific examples of how you've successfully built or managed similar programs in the past. This will help us understand your commitment to turning customer success into compelling stories.
Tailor Your Application: Make sure to customise your CV and cover letter to align with the job description. Highlight your experience in customer marketing and advocacy, and don’t forget to mention any relevant KPIs you’ve achieved. We love seeing how your skills match our needs!
Be a Storyteller: Since storytelling is key in this role, use your application to showcase your storytelling skills. Include a brief narrative about a successful project or campaign you led, focusing on the impact it had on customers and the business. This will resonate with us!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our culture and values!
How to prepare for a job interview at Sapiens
✨Know Your Customer Stories
Before the interview, dive deep into the customer success stories relevant to the role. Be ready to discuss how you would create compelling narratives that highlight customer outcomes. This shows your understanding of the importance of storytelling in customer advocacy.
✨Understand the Metrics
Familiarise yourself with key performance indicators (KPIs) that drive customer advocacy programs. Be prepared to discuss how you would define and measure success in this area. This demonstrates your analytical skills and ability to align with sales priorities.
✨Cross-Functional Collaboration
Think about examples from your past experiences where you successfully collaborated with sales, marketing, or product teams. Share these stories during the interview to showcase your ability to work cross-functionally, which is crucial for this role.
✨Engagement Strategies
Come up with a few innovative ideas for engaging customers in advocacy programmes. Whether it’s through webinars, podcasts, or joint promotions, having fresh ideas will impress the interviewers and show your proactive approach to customer engagement.