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- Tasks: Build and scale a global customer advocacy program to showcase success stories.
- Company: Dynamic company focused on customer success and innovative marketing strategies.
- Benefits: Hybrid or remote work options, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with opportunities to engage with key customers and drive joint promotions.
- Why this job: Make a real impact by turning customer success into powerful marketing tools.
- Qualifications: 5+ years in customer marketing or advocacy, strong storytelling skills, and AI proficiency.
The predicted salary is between 60000 - 75000 £ per year.
We are looking for a Customer Advocacy & References Program Manager to build and scale a global customer advocacy program that turns customer success into compelling proof points, supports sales, and strengthens our market credibility. This role will own the end-to-end program - from creating customer stories to enabling sales with references and driving joint customer promotion.
Location/working model: London (Hybrid) or Remote (UK)
Key Responsibilities:
- Build and manage a structured, global customer advocacy and references program
- Define processes, governance, and KPIs to scale the program
- Drive creation of:
- In-depth case studies (outcome-driven)
- Customer success snapshots (1-slide KPI stories)
- Short customer videos
Requirements:
- 5+ years in customer marketing, advocacy, product marketing, or customer success (B2B SaaS preferred)
- Excellent AI skills
- A background within a Born in the Cloud or Cloud Native company
- Experience managing customer references and/or advocacy programs
- Strong storytelling and communication skills
- Ability to work cross-functionally and drive execution
Customer Marketing & Advocacy Manager in Luton employer: Sapiens
Contact Detail:
Sapiens Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Marketing & Advocacy Manager in Luton
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or at industry events. We all know that personal connections can open doors, so don’t be shy about asking for introductions or advice.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your customer advocacy projects and success stories. This is a great way to demonstrate your expertise and make a lasting impression.
✨Tip Number 3
Prepare for interviews by researching the company’s current customer advocacy efforts. We want you to come in with ideas on how to enhance their programme, showing that you’re proactive and genuinely interested.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Customer Marketing & Advocacy Manager in Luton
Some tips for your application 🫡
Show Your Passion for Customer Advocacy: When writing your application, let us see your enthusiasm for customer advocacy. Share specific examples of how you've successfully built or managed similar programs in the past. This will help us understand your commitment to turning customer success into compelling proof points.
Tailor Your Application: Make sure to customise your CV and cover letter to align with the job description. Highlight your experience in customer marketing and advocacy, and don’t forget to mention any relevant KPIs you’ve achieved. We want to see how your skills match our needs!
Be a Storyteller: Since this role involves creating customer stories, showcase your storytelling skills in your application. Use engaging language and structure your experiences in a way that tells a compelling narrative about your professional journey and achievements.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re proactive and keen to join the StudySmarter team!
How to prepare for a job interview at Sapiens
✨Know Your Customer Stories
Before the interview, dive deep into the customer success stories relevant to the role. Be prepared to discuss how you would create compelling narratives that highlight customer outcomes and align with sales priorities. This shows your understanding of the importance of storytelling in customer advocacy.
✨Understand the Metrics
Familiarise yourself with key performance indicators (KPIs) that drive customer advocacy programs. Be ready to discuss how you would define and measure success in this role. This demonstrates your analytical skills and ability to scale programs effectively.
✨Cross-Functional Collaboration
Think about examples from your past experiences where you successfully collaborated with sales, marketing, or product teams. Be prepared to share how you can foster these relationships to enhance customer advocacy efforts. This will highlight your teamwork skills and strategic mindset.
✨Showcase Your AI Skills
Since excellent AI skills are a requirement, be ready to discuss how you've used AI tools in previous roles to enhance customer marketing or advocacy. Share specific examples of how technology has helped you drive engagement or streamline processes, showcasing your innovative approach.