At a Glance
- Tasks: Lead go-to-market strategies for exciting new products and solutions.
- Company: Join Sapiens, a leading InsurTech platform with a dynamic marketing team.
- Benefits: Remote or hybrid work options, competitive salary, and professional growth opportunities.
- Other info: Collaborate with cross-functional teams and engage with senior stakeholders.
- Why this job: Make a real impact by driving innovative product launches in a fast-paced environment.
- Qualifications: 8-12 years in B2B marketing with strong product launch experience.
The predicted salary is between 60000 - 80000 £ per year.
Sapiens is looking for a strategic and execution-driven marketing leader to own go-to-market (GTM) execution for all new product and solution launches, while also leading marketing efforts for emerging non-insurance verticals.
Working model: Remote (UK) or Hybrid (London)
In this role, you’ll act as the bridge between Global Product Marketing and Global Field organization, translating global positioning into market-ready launch programs that generate pipeline, accelerate deals, and strengthen our position as a leading InsurTech platform. You’ll own the full launch lifecycle, from strategy through post-launch analysis, while ensuring Sales is fully enabled to win.
What You’ll Do:
- GTM Launch Planning & Execution: Own end-to-end GTM plans for products, solutions, and major feature launches - from pre-launch strategy through 90-day post-launch review; define launch tiering and build repeatable playbooks.
- Sales Enablement & Readiness: Lead sales readiness, partnering with Sales Enablement and Product Marketing to deliver battle cards, pitch decks, objection handling, competitive positioning, and demo narratives; establish readiness scorecards.
- Launch Campaigns & Content: Design integrated launch campaigns in partnership with Integrated Campaigns; develop key launch assets (press releases, emails, landing pages, webinars/events); localize global content for Global audiences.
- Customer & Partner Communications: Own customer-facing launch communications; partner with Customer Success and Account Management to identify early adopters and references; develop partner-facing materials.
- Post-Launch Measurement: Own launch performance tracking; lead 30/60/90-day retrospectives and share insights with Global Product Marketing to inform future roadmap and launches.
- Non-Insurance Vertical Ownership: Lead GTM execution for emerging verticals, including Mortgage Banking for Decisioning solutions.
What You Bring:
- Strong GTM mindset – you design structured, end-to-end launch strategies and execute with discipline.
- Excellent storytelling skills, with the ability to translate complex technical capabilities into clear, buyer-focused messaging.
- Proven ability to lead cross-functional initiatives across Sales, Product Marketing, Customer Success, and Field Marketing.
- Executive presence and confidence engaging with senior stakeholders, including Sales leadership.
- Understanding of (or ability to quickly learn) the North America insurance and Insurtech landscape.
Requirements:
- 8–12 years of B2B marketing experience, including 4+ years in product marketing, GTM launch management, or field marketing.
- Experience in enterprise software, SaaS, and/or Insurtech strongly preferred.
- Proven success leading full-cycle product launches that drive pipeline and support sales acceleration.
- Experience partnering closely with Sales Enablement and Product Marketing teams.
- Bachelor’s degree in Marketing, or equivalent experience.
Product Launch Manager, RoW in London employer: Sapiens
Sapiens is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those looking to make a significant impact in the InsurTech space. With flexible remote or hybrid working options in London, employees benefit from a collaborative environment that encourages professional growth through cross-functional initiatives and comprehensive sales enablement resources. Join us to lead exciting product launches and be part of a forward-thinking team dedicated to transforming the insurance landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Product Launch Manager, RoW in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by practising common questions and crafting your own stories. We all love a good story, so make sure you can showcase your experience in a way that resonates with the hiring team.
✨Tip Number 3
Don’t just wait for job alerts! Be proactive and apply through our website. Tailor your application to highlight how your skills align with the role of Product Launch Manager.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can keep you top of mind and show your enthusiasm for the role. It’s a small gesture that can make a big difference.
We think you need these skills to ace Product Launch Manager, RoW in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Product Launch Manager role. Highlight your experience in GTM strategies and product launches, as this will show us you understand what we're looking for.
Showcase Your Storytelling Skills:We love a good story! Use your application to demonstrate how you've translated complex ideas into clear messaging in past roles. This is key for engaging with stakeholders and customers alike.
Highlight Cross-Functional Experience:Since this role involves working across various teams, be sure to mention any experience you have collaborating with Sales, Product Marketing, or Customer Success. We want to see how you can bridge gaps and drive initiatives.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Sapiens
✨Know Your GTM Strategy
Make sure you understand the go-to-market strategies that Sapiens employs. Familiarise yourself with their past product launches and be ready to discuss how you would approach similar challenges. This shows that you’re not just interested in the role, but also in the company’s vision.
✨Showcase Your Storytelling Skills
As a Product Launch Manager, you'll need to translate complex ideas into clear messaging. Prepare examples of how you've done this in the past. Bring along any materials like pitch decks or launch assets you've created to demonstrate your storytelling prowess.
✨Prepare for Cross-Functional Collaboration
This role requires working closely with various teams. Think of specific instances where you successfully led cross-functional initiatives. Be ready to discuss how you navigated challenges and ensured alignment among different stakeholders.
✨Understand the InsurTech Landscape
Brush up on the current trends and challenges in the InsurTech space, especially in North America. Being able to speak knowledgeably about the industry will impress your interviewers and show that you’re prepared to hit the ground running.
