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- Tasks: Lead go-to-market strategies for exciting new products and solutions.
- Company: Join Sapiens, a leading InsurTech platform with a dynamic team.
- Benefits: Enjoy remote work flexibility, competitive salary, and growth opportunities.
- Other info: Collaborative culture with excellent career advancement potential.
- Why this job: Make a real impact by driving innovative product launches in a fast-paced environment.
- Qualifications: Experience in marketing strategy and strong communication skills required.
The predicted salary is between 60000 - 80000 £ per year.
Sapiens is looking for a strategic and execution-driven marketing leader to own go-to-market (GTM) execution for all new product and solution launches, while also leading marketing efforts for emerging non-insurance verticals.
Working model: Remote (UK) or Hybrid (London)
In this role, you’ll act as the bridge between Global Product Marketing and Global Field organization, translating global positioning into market-ready launch programs that generate pipeline, accelerate deals, and strengthen our position as a leading InsurTech platform. You’ll own the full launch lifecycle, from strategy through post-launch analysis, while ensuring Sales is fully enabled to win.
What You’ll Do
- GTM Launch Planning & Execution: Own end-to-end GTM plans for products, solutions, and major feature launches – from pre-launch strategy through 90-day post-launch review; define launch tiering and build repeatable playbooks.
- Sales Enablement & Readiness: Lead sales readiness, partnering with Sales Enablement and Product Marketing to deliver battle cards, pitch decks, objection handling, competitive positioning, and demo narratives; establish readiness scorecards.
- Launch Campaigns & Content: Design integrated launch campaigns in partnership with Integrated Campaigns; develop key launch assets (press releases, emails, landing pages, webinars/events); localize global content for Global audiences.
- Customer & Partner Communications: Own customer-facing launch communications; partner with Customer Success.
Product Launch Manager in London employer: Sapiens
Contact Detail:
Sapiens Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Launch Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. We can’t stress enough how important it is to make connections that could lead to job opportunities.
✨Tip Number 2
Prepare for interviews by researching the company and its products. We want you to be able to speak confidently about how you can contribute to their go-to-market strategies and product launches.
✨Tip Number 3
Practice your pitch! You need to clearly articulate your experience and how it aligns with the role of a Product Launch Manager. We suggest rehearsing with a friend or in front of a mirror.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Product Launch Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Product Launch Manager role. Highlight your experience with go-to-market strategies and any relevant marketing campaigns you've led. We want to see how you can bridge the gap between product marketing and sales!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about InsurTech and how your skills align with our needs. Be sure to mention specific examples of successful product launches you've managed.
Showcase Your Strategic Thinking: In your application, demonstrate your ability to think strategically. Share examples of how you've developed and executed GTM plans in the past. We love seeing candidates who can think ahead and plan for success!
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to keep track of your application status. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at Sapiens
✨Know Your GTM Inside Out
Before the interview, make sure you thoroughly understand go-to-market strategies and how they apply to product launches. Be ready to discuss specific examples of successful launches you've managed, focusing on your role in the planning and execution phases.
✨Showcase Your Sales Enablement Skills
Prepare to talk about how you've previously collaborated with sales teams to create effective enablement materials. Bring examples of battle cards or pitch decks you've developed, and be ready to explain how these tools helped drive sales success.
✨Demonstrate Your Campaign Design Experience
Think about integrated marketing campaigns you've designed in the past. Be prepared to discuss the assets you created, such as press releases or landing pages, and how they contributed to the overall success of a product launch.
✨Communicate Clearly and Confidently
Since this role involves customer and partner communications, practice articulating your thoughts clearly. Use concise language and structure your answers to highlight your strategic thinking and execution capabilities, ensuring you come across as a confident marketing leader.