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- Tasks: Analyse sales performance and provide insights to drive effective decision-making.
- Company: Join Sapiens, a forward-thinking company focused on revenue operations.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Why this job: Make an impact by shaping sales strategies and driving performance.
- Qualifications: 3-5 years in sales operations or revenue analytics with strong analytical skills.
- Other info: Diverse and inclusive workplace with excellent career progression opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Sapiens is seeking a GTM/Sales Analyst to provide high-quality analysis, reporting, and operational insight that supports effective sales performance management and informed commercial decision-making. As part of the Revenue Operations (RevOps) function, the role focuses on delivering visibility across sales performance and budget-to-target cascaded mechanics, supporting leadership oversight and enabling a disciplined sales operating model.
You will support the end-to-end sales lifecycle by developing core performance KPIs in support of sales leadership, including pipeline health, deal progression, conversion rates, win/loss analysis, sales productivity, and forecasting accuracy. The role combines governance oversight (metric definitions) and operational proactivity (ensuring correct reporting from Salesforce), highlighting trends, risks, and opportunities that support accurate management of sales performance.
Working across CRM, reporting, and planning tools, you will ensure sales KPIs are clearly defined, and the data is both accurate, consistent, and trusted across regions and products. In close partnership with Sales Operations, Account Planning, Deals Desk, Pricing, and Finance, the role helps connect day-to-day sales activity to revenue targets, renewal expectations, and broader commercial objectives.
This role is suited to an analytically strong, detail-oriented operations professional who enjoys working at the intersection of analytics, governance, and operations, and who is eager to develop deeper expertise in sales performance management, KPI frameworks, and planning mechanics. The role offers a foundation for progression into senior analytics, RevOps, or broader commercial roles, with increasing exposure to senior stakeholders and enterprise-wide decision-making.
Key Responsibilities:- Definition and refinement of sales KPIs, ensuring the metrics are well-defined, measurable, and aligned to commercial objectives.
- Develop target cascade mechanics, including translation of budget into targets and quotas, through structured analysis and validation of assumptions.
- Develop and set standards for core sales performance reporting, including pipeline health, deal progression, conversion rates, win/loss analysis, sales productivity, and forecasting accuracy.
- Provide regular and ad hoc analysis to sales leadership, translating data into clear insights that highlight trends, risks, opportunities, and required actions.
- Consult on sales processes, stage definitions, account and territory structures, and coverage models, gaining hands-on experience shaping how the sales organisation operates.
- Consult on booking rules and CRM compliance, supporting monitoring of accurate opportunity booking and adherence to agreed standards through reporting and data checks.
- 3–5 years of experience in commercial governance, deals desk, revenue operations, or sales operations, with a track record of strategic insight and commercial acumen in enterprise software sales enablement.
- Expertise analysing sales pipelines, forecasting accuracy, conversion metrics, and performance drivers, with a track record of supporting senior leadership through data-led insight.
- Demonstrated capability in sales performance management, including definition of sales KPIs, support of sales planning cycles, or contribution to budget-to-target and target-to-quota setting processes.
- Strong cross-functional experience partnering with sales, sales operations, finance, and revenue operations teams to align performance insight with revenue, renewal, and growth objectives.
- Experience working within a born-in-the-cloud software company, with strong familiarity in cloud-native commercial models and SaaS deal structures.
Sapiens is an equal opportunity employer. We value diversity and strive to create an inclusive work environment that embraces individuals from diverse backgrounds.
For any questions, please contact Lisa Smith at Lisa.smith@sapiens.com. We kindly ask that you apply through our website or LinkedIn.
GTM/Sales Analyst in London employer: Sapiens
Contact Detail:
Sapiens Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land GTM/Sales Analyst in London
✨Tip Number 1
Network like a pro! Reach out to folks in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its sales processes. Knowing their KPIs and how they operate will help you stand out as a candidate who’s ready to hit the ground running.
✨Tip Number 3
Practice your data storytelling skills. Being able to translate complex sales metrics into clear insights is key. Use examples from your past experience to show how you’ve done this before.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace GTM/Sales Analyst in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the GTM/Sales Analyst role. Highlight your experience with sales performance management and any relevant KPIs you've worked with. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how your background makes you a great fit. We love seeing enthusiasm and a personal touch in applications.
Showcase Your Analytical Skills: Since this role is all about analysis, make sure to showcase your analytical skills in your application. Mention specific tools or methodologies you've used to derive insights from data. We’re keen on candidates who can turn numbers into narratives!
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It helps us keep track of applications and ensures you’re considered for the role. Don’t miss out on this opportunity!
How to prepare for a job interview at Sapiens
✨Know Your KPIs
Before the interview, make sure you understand the key performance indicators (KPIs) relevant to the GTM/Sales Analyst role. Be ready to discuss how you've defined and refined sales KPIs in your previous roles, and think of specific examples where your insights led to improved sales performance.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical prowess by discussing past experiences where you analysed sales pipelines or forecasting accuracy. Bring along any reports or dashboards you've created that highlight trends and opportunities, as this will show your hands-on experience with data-driven decision-making.
✨Understand the Sales Lifecycle
Familiarise yourself with the end-to-end sales lifecycle and be prepared to discuss how you can support it. Think about how you've previously contributed to sales processes, stage definitions, and account structures, and be ready to share your insights on how these elements connect to revenue targets.
✨Cross-Functional Collaboration
This role requires strong collaboration with various teams. Be prepared to talk about your experience working with sales, finance, and operations teams. Highlight specific projects where you aligned performance insights with broader commercial objectives, showcasing your ability to work effectively across functions.