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- Tasks: Build and scale a global customer advocacy program to showcase success stories.
- Company: Dynamic company focused on customer success and innovative marketing strategies.
- Benefits: Flexible working options, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with opportunities to work cross-functionally.
- Why this job: Make a real impact by turning customer success into powerful marketing tools.
- Qualifications: 5+ years in customer marketing or advocacy with strong storytelling skills.
The predicted salary is between 60000 - 80000 £ per year.
We are looking for a Customer Advocacy & References Program Manager to build and scale a global customer advocacy program that turns customer success into compelling proof points, supports sales, and strengthens our market credibility. This role will own the end-to-end program - from creating customer stories to enabling sales with references and driving joint customer promotion.
Location/working model: London (Hybrid) or Remote (UK)
Key Responsibilities:
- Build and manage a structured, global customer advocacy and references program
- Define processes, governance, and KPIs to scale the program
- Drive creation of:
- In-depth case studies (outcome-driven)
- Customer success snapshots (1-slide KPI stories)
- Short customer videos
Requirements:
- 5+ years in customer marketing, advocacy, product marketing, or customer success (B2B SaaS preferred)
- Excellent AI skills
- A background within a Born in the Cloud or Cloud Native company
- Experience managing customer references and/or advocacy programs
- Strong storytelling and communication skills
- Ability to work cross-functionally and drive execution
Customer Marketing & Advocacy Manager in London employer: Sapiens
Contact Detail:
Sapiens Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Marketing & Advocacy Manager in London
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or industry events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your customer advocacy projects and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its customers. We want you to be able to discuss how you can build and scale their customer advocacy program effectively.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Customer Marketing & Advocacy Manager in London
Some tips for your application 🫡
Show Your Passion for Customer Advocacy: When writing your application, let us see your enthusiasm for customer advocacy! Share specific examples of how you've successfully built or managed similar programs in the past. This will help us understand your commitment to turning customer success into compelling stories.
Tailor Your Application: Make sure to customise your application to align with our job description. Highlight your experience in customer marketing and advocacy, and don’t forget to mention any relevant KPIs you’ve worked with. We love seeing how your skills match what we’re looking for!
Be a Storyteller: Since storytelling is key in this role, use your application to showcase your storytelling skills. Whether it’s through case studies or customer success snapshots, demonstrate how you can turn data into engaging narratives that resonate with audiences.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about us and what we do!
How to prepare for a job interview at Sapiens
✨Know Your Customer Stories
Before the interview, dive deep into the customer success stories relevant to the role. Be prepared to discuss how you would create compelling narratives that highlight customer outcomes. This shows your understanding of the importance of storytelling in customer advocacy.
✨Understand the Metrics
Familiarise yourself with key performance indicators (KPIs) that drive customer advocacy programs. Be ready to discuss how you would define and measure success in this area. This demonstrates your analytical skills and ability to align with sales priorities.
✨Cross-Functional Collaboration
Think about examples from your past experiences where you successfully collaborated with sales, marketing, or product teams. Be prepared to share these stories, as this role requires strong cross-functional teamwork to drive execution.
✨Showcase Your AI Skills
Since excellent AI skills are a requirement, be ready to discuss how you've used AI tools in previous roles. Whether it's for data analysis or enhancing customer engagement, showcasing your tech-savviness will set you apart.