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- Tasks: Build and scale a global customer advocacy program to showcase success stories.
- Company: Dynamic tech company focused on customer success and innovation.
- Benefits: Hybrid or remote work options, competitive salary, and career development opportunities.
- Other info: Collaborative environment with opportunities to engage with key customers.
- Why this job: Make a real impact by turning customer success into powerful marketing tools.
- Qualifications: 5+ years in customer marketing or advocacy with strong storytelling skills.
The predicted salary is between 60000 - 80000 £ per year.
We are looking for a Customer Advocacy & References Program Manager to build and scale a global customer advocacy program that turns customer success into compelling proof points, supports sales, and strengthens our market credibility. This role will own the end-to-end program - from creating customer stories to enabling sales with references and driving joint customer promotion.
Location/working model: London (Hybrid) or Remote (UK)
Key Responsibilities:
- Build and manage a structured, global customer advocacy and references program
- Define processes, governance, and KPIs to scale the program
- Drive creation of:
- In-depth case studies (outcome-driven)
- Customer success snapshots (1-slide KPI stories)
- Short customer videos
Requirements:
- 5+ years in customer marketing, advocacy, product marketing, or customer success (B2B SaaS preferred)
- Excellent AI skills
- A background within a Born in the Cloud or Cloud Native company
- Experience managing customer references and/or advocacy programs
- Strong storytelling and communication skills
- Ability to work cross-functionally and drive execution
Customer Marketing & Advocacy Manager in Lincoln employer: Sapiens
Contact Detail:
Sapiens Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Marketing & Advocacy Manager in Lincoln
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or at industry events. We all know that personal connections can open doors, so don’t be shy about asking for introductions or advice.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your achievements and case studies. This is your chance to demonstrate how you can turn customer success into compelling proof points.
✨Tip Number 3
Prepare for interviews by researching the company’s current customer advocacy efforts. We want you to align your experience with their needs, so come ready with ideas on how you can enhance their programme.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Customer Marketing & Advocacy Manager in Lincoln
Some tips for your application 🫡
Show Your Passion for Customer Advocacy: When writing your application, let us see your enthusiasm for customer advocacy! Share specific examples of how you've successfully built or managed similar programs in the past. This will help us understand your commitment to turning customer success into compelling stories.
Tailor Your Application: Make sure to customise your application to align with our job description. Highlight your experience in customer marketing and advocacy, and don’t forget to mention any relevant KPIs you’ve worked with. We love seeing how your skills match what we’re looking for!
Be a Storyteller: Since storytelling is key in this role, use your application to showcase your storytelling skills. Whether it’s through case studies or customer success snapshots, demonstrate how you can turn data into engaging narratives that resonate with audiences.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the StudySmarter team!
How to prepare for a job interview at Sapiens
✨Know Your Customer Advocacy Inside Out
Before the interview, dive deep into the concept of customer advocacy. Understand how it can transform customer success into compelling proof points. Be ready to discuss specific examples of successful advocacy programmes you've managed or contributed to.
✨Showcase Your Storytelling Skills
Since storytelling is key in this role, prepare a few engaging narratives about your past experiences. Think about how you turned customer successes into impactful case studies or snapshots. Practise articulating these stories clearly and concisely.
✨Familiarise Yourself with Sales Alignment
Understand how customer advocacy supports sales efforts. Be prepared to discuss how you've previously collaborated with sales teams to provide relevant references for active deals. Highlight any processes you've implemented to ensure alignment between marketing and sales.
✨Demonstrate Cross-Functional Collaboration
This role requires working closely with various teams. Prepare examples that showcase your ability to collaborate across functions like Sales, Customer Success, Product, and Marketing. Emphasise how you’ve driven execution in a cross-functional environment.