Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Build and scale a global customer advocacy program to showcase success stories.
- Company: Dynamic tech company focused on customer success and innovation.
- Benefits: Hybrid or remote work options, competitive salary, and career development opportunities.
- Other info: Collaborative environment with opportunities to engage with key customers.
- Why this job: Make a real impact by turning customer success into powerful marketing tools.
- Qualifications: 5+ years in customer marketing or advocacy with strong storytelling skills.
The predicted salary is between 60000 - 80000 £ per year.
We are looking for a Customer Advocacy & References Program Manager to build and scale a global customer advocacy program that turns customer success into compelling proof points, supports sales, and strengthens our market credibility. This role will own the end-to-end program - from creating customer stories to enabling sales with references and driving joint customer promotion.
Location/working model: London (Hybrid) or Remote (UK)
Key Responsibilities:
- Build and manage a structured, global customer advocacy and references program
- Define processes, governance, and KPIs to scale the program
- Drive creation of:
- In-depth case studies (outcome-driven)
- Customer success snapshots (1-slide KPI stories)
- Short customer videos
Requirements:
- 5+ years in customer marketing, advocacy, product marketing, or customer success (B2B SaaS preferred)
- Excellent AI skills
- A background within a Born in the Cloud or Cloud Native company
- Experience managing customer references and/or advocacy programs
- Strong storytelling and communication skills
- Ability to work cross-functionally and drive execution
Customer Marketing & Advocacy Manager in Leicester employer: Sapiens
Contact Detail:
Sapiens Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Marketing & Advocacy Manager in Leicester
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or industry events. We all know that sometimes it’s not just what you know, but who you know that can help you land that Customer Marketing & Advocacy Manager role.
✨Tip Number 2
Show off your storytelling skills! Prepare a few compelling customer success stories that highlight your experience in advocacy programs. We want to see how you can turn customer success into proof points that resonate with potential employers.
✨Tip Number 3
Don’t be shy about following up! After an interview, drop a quick thank-you note to express your appreciation and reiterate your interest. It shows you’re keen and keeps you fresh in their minds.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you a leg up. Plus, it’s super easy to keep track of your applications this way!
We think you need these skills to ace Customer Marketing & Advocacy Manager in Leicester
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Customer Marketing & Advocacy Manager role. Highlight your experience in customer advocacy and storytelling, as these are key to what we’re looking for!
Showcase Your Success Stories: We love a good success story! Include specific examples of how you've built or managed advocacy programs in the past. This will help us see how you can drive our customer advocacy initiatives.
Be Clear and Concise: When writing your application, keep it clear and to the point. We appreciate well-structured applications that get straight to the heart of your relevant experience and skills.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Sapiens
✨Know Your Customer Stories
Before the interview, dive deep into the customer success stories relevant to the role. Be prepared to discuss how you would create compelling narratives that highlight customer outcomes. This shows your understanding of the importance of storytelling in customer advocacy.
✨Understand the Sales Process
Familiarise yourself with how sales teams operate and how customer references can support their efforts. Think about specific examples where you've successfully aligned marketing initiatives with sales goals, as this will demonstrate your ability to drive results in a cross-functional environment.
✨Showcase Your Metrics Mindset
Since KPIs are crucial for scaling advocacy programs, be ready to discuss how you've defined and measured success in previous roles. Bring examples of how you've used data to inform your strategies and improve customer engagement, which will resonate well with the interviewers.
✨Build Relationships with Key Customers
Highlight your experience in developing strong relationships with customers. Prepare to share how you've engaged with key stakeholders for advocacy purposes, as this is essential for driving joint promotions and creating impactful customer references.