Customer Marketing & Advocacy Manager in Hampshire, Portsmouth
Customer Marketing & Advocacy Manager

Customer Marketing & Advocacy Manager in Hampshire, Portsmouth

Portsmouth +1 Full-Time 60000 - 75000 £ / year (est.) Home office (partial)
Sapiens

At a Glance

  • Tasks: Build and scale a global customer advocacy program to showcase success stories.
  • Company: Dynamic company focused on customer success and innovative marketing strategies.
  • Benefits: Hybrid or remote work options, competitive salary, and opportunities for professional growth.
  • Other info: Collaborative environment with cross-functional teamwork and exciting projects.
  • Why this job: Make a real impact by turning customer success into powerful marketing tools.
  • Qualifications: 5+ years in customer marketing or advocacy with strong storytelling skills.

The predicted salary is between 60000 - 75000 £ per year.

We are looking for a Customer Advocacy & References Program Manager to build and scale a global customer advocacy program that turns customer success into compelling proof points, supports sales, and strengthens our market credibility. This role will own the end-to-end program - from creating customer stories to enabling sales with references and driving joint customer promotion.

Location/working model: London (Hybrid) or Remote (UK)

Key Responsibilities:

  • Build and manage a structured, global customer advocacy and references program
  • Define processes, governance, and KPIs to scale the program
  • Drive creation of:
  • In-depth case studies (outcome-driven)
  • Customer success snapshots (1-slide KPI stories)
  • Short customer videos
  • Ensure alignment with messaging and sales priorities
  • Build and manage a customer reference directory to serve sales efforts
  • Support sales with relevant references for active deals
  • Manage reference requests and customer engagement
  • Develop relationships with key customers for executive references and advisory programs
  • Drive joint customer promotion: events, speaking opportunities, webinars, podcasts, interviews and joint PR on key milestones
  • Partner with Sales, Customer Success, Product, and Marketing
  • Ensure advocacy assets are accessible and actively used
  • Requirements:

    • 5+ years in customer marketing, advocacy, product marketing, or customer success (B2B SaaS preferred)
    • Excellent AI skills
    • A background within a Born in the Cloud or Cloud Native company
    • Experience managing customer references and/or advocacy programs
    • Strong storytelling and communication skills
    • Ability to work cross-functionally and drive execution

    Locations

    Portsmouth Hampshire

    Customer Marketing & Advocacy Manager in Hampshire, Portsmouth employer: Sapiens

    Join a dynamic and innovative team in London, where we prioritise employee growth and collaboration. As a Customer Marketing & Advocacy Manager, you'll thrive in a supportive work culture that values creativity and initiative, offering opportunities for professional development and the chance to make a significant impact on our global customer advocacy programme. Enjoy the flexibility of a hybrid or remote working model, alongside competitive benefits that enhance your work-life balance.
    Sapiens

    Contact Detail:

    Sapiens Recruiting Team

    StudySmarter Expert Advice 🤫

    We think this is how you could land Customer Marketing & Advocacy Manager in Hampshire, Portsmouth

    ✨Tip Number 1

    Network like a pro! Reach out to your connections on LinkedIn or at industry events. We all know that sometimes it’s not just what you know, but who you know that can help you land that Customer Marketing & Advocacy Manager role.

    ✨Tip Number 2

    Showcase your storytelling skills! Prepare a few compelling customer success stories that highlight your achievements. We want to see how you can turn customer success into proof points that resonate with potential employers.

    ✨Tip Number 3

    Practice makes perfect! Get ready for interviews by rehearsing answers to common questions about customer advocacy and references. We suggest doing mock interviews with friends or using online platforms to boost your confidence.

    ✨Tip Number 4

    Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged in the process.

    We think you need these skills to ace Customer Marketing & Advocacy Manager in Hampshire, Portsmouth

    Customer Advocacy Program Management
    Customer Success Story Creation
    Sales Enablement
    KPI Definition and Management
    Case Study Development
    Video Production for Customer Stories
    Customer Reference Directory Management
    Cross-Functional Collaboration
    Strong Storytelling Skills
    Communication Skills
    Event Promotion
    Webinar Coordination
    Podcast Production
    Public Relations Management
    AI Skills

    Some tips for your application 🫡

    Show Your Passion for Customer Advocacy: When writing your application, let your enthusiasm for customer advocacy shine through. We want to see how you can turn customer success into compelling stories that resonate with others. Share examples of how you've done this in the past!

    Tailor Your Application: Make sure to customise your CV and cover letter to highlight your relevant experience in customer marketing and advocacy. We love seeing how your background aligns with our needs, so don’t be shy about showcasing your skills and achievements!

    Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so use bullet points where possible and avoid jargon. This will help us quickly understand your qualifications and how you can contribute to our team.

    Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy – just follow the prompts!

    How to prepare for a job interview at Sapiens

    ✨Know Your Customer Stories

    Before the interview, dive deep into the customer success stories relevant to the role. Be prepared to discuss how you would create compelling narratives that highlight customer outcomes and align with sales priorities. This shows your understanding of the importance of storytelling in customer advocacy.

    ✨Understand the Metrics

    Familiarise yourself with key performance indicators (KPIs) that drive customer advocacy programs. Be ready to discuss how you would define and measure success in this role. This demonstrates your analytical skills and ability to manage a structured programme effectively.

    ✨Cross-Functional Collaboration

    Highlight your experience working with different teams like Sales, Customer Success, and Marketing. Prepare examples of how you've successfully collaborated across functions to drive customer engagement and advocacy. This will show that you can work well in a team-oriented environment.

    ✨Showcase Your AI Skills

    Since excellent AI skills are a requirement, think about how you can leverage AI tools in customer marketing and advocacy. Be ready to share specific examples or ideas on how AI can enhance customer storytelling or streamline processes. This will set you apart as a forward-thinking candidate.

    Customer Marketing & Advocacy Manager in Hampshire, Portsmouth
    Sapiens
    Location: Portsmouth

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