Customer Marketing & Advocacy Manager in Guildford
Customer Marketing & Advocacy Manager

Customer Marketing & Advocacy Manager in Guildford

Guildford Full-Time 60000 - 75000 £ / year (est.) Home office (partial)
Sapiens

At a Glance

  • Tasks: Build and scale a global customer advocacy program to showcase success stories.
  • Company: Dynamic tech company focused on customer success and innovation.
  • Benefits: Hybrid or remote work options, competitive salary, and career development opportunities.
  • Other info: Collaborative environment with opportunities to engage with key customers.
  • Why this job: Make a real impact by turning customer success into powerful marketing tools.
  • Qualifications: 5+ years in customer marketing or advocacy with strong storytelling skills.

The predicted salary is between 60000 - 75000 £ per year.

We are looking for a Customer Advocacy & References Program Manager to build and scale a global customer advocacy program that turns customer success into compelling proof points, supports sales, and strengthens our market credibility. This role will own the end-to-end program - from creating customer stories to enabling sales with references and driving joint customer promotion.

Location/working model: London (Hybrid) or Remote (UK)

Key Responsibilities:

  • Build and manage a structured, global customer advocacy and references program
  • Define processes, governance, and KPIs to scale the program
  • Drive creation of:
  • In-depth case studies (outcome-driven)
  • Customer success snapshots (1-slide KPI stories)
  • Short customer videos
  • Ensure alignment with messaging and sales priorities
  • Build and manage a customer reference directory to serve sales efforts
  • Support sales with relevant references for active deals
  • Manage reference requests and customer engagement
  • Develop relationships with key customers for executive references and advisory programs
  • Drive joint customer promotion: events, speaking opportunities, webinars, podcasts, interviews and joint PR on key milestones
  • Partner with Sales, Customer Success, Product, and Marketing
  • Ensure advocacy assets are accessible and actively used
  • Requirements:

    • 5+ years in customer marketing, advocacy, product marketing, or customer success (B2B SaaS preferred)
    • Excellent AI skills
    • A background within a Born in the Cloud or Cloud Native company
    • Experience managing customer references and/or advocacy programs
    • Strong storytelling and communication skills
    • Ability to work cross-functionally and drive execution

    Customer Marketing & Advocacy Manager in Guildford employer: Sapiens

    Join a dynamic and innovative team in London, where we prioritise employee growth and collaboration. As a Customer Marketing & Advocacy Manager, you'll thrive in a supportive work culture that values creativity and initiative, with opportunities to shape impactful customer stories and drive market credibility. Enjoy the flexibility of a hybrid or remote working model, alongside competitive benefits that foster both personal and professional development.
    Sapiens

    Contact Detail:

    Sapiens Recruiting Team

    StudySmarter Expert Advice 🤫

    We think this is how you could land Customer Marketing & Advocacy Manager in Guildford

    ✨Tip Number 1

    Network like a pro! Reach out to your connections on LinkedIn or at industry events. We all know that personal connections can open doors, so don’t be shy about asking for introductions or advice.

    ✨Tip Number 2

    Show off your skills! Create a portfolio or a personal website showcasing your achievements and projects. This is a great way to demonstrate your storytelling abilities and customer success examples that align with the role.

    ✨Tip Number 3

    Prepare for interviews by researching the company’s current customer advocacy efforts. We want you to come in with ideas on how to enhance their programme, showing that you’re proactive and ready to hit the ground running.

    ✨Tip Number 4

    Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our team and contributing to our customer advocacy goals.

    We think you need these skills to ace Customer Marketing & Advocacy Manager in Guildford

    Customer Advocacy Program Management
    Customer Success Story Creation
    Sales Enablement
    KPI Definition and Management
    Case Study Development
    Video Production for Customer Stories
    Customer Reference Directory Management
    Cross-Functional Collaboration
    Strong Storytelling Skills
    Communication Skills
    Event Promotion
    Webinar Coordination
    Podcast Production
    Public Relations Management
    Experience in B2B SaaS

    Some tips for your application 🫡

    Show Your Passion for Customer Advocacy: When writing your application, let us see your enthusiasm for customer advocacy! Share specific examples of how you've successfully built or managed similar programs in the past. This will help us understand your commitment to turning customer success into compelling stories.

    Tailor Your Application: Make sure to customise your application to align with our job description. Highlight your experience in customer marketing and advocacy, and don’t forget to mention any relevant KPIs you’ve achieved. We love seeing how your skills match what we’re looking for!

    Be Clear and Concise: We appreciate clarity! Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to read through your achievements and experiences. Remember, less is often more!

    Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at StudySmarter!

    How to prepare for a job interview at Sapiens

    ✨Know Your Customer Stories

    Before the interview, dive deep into the customer success stories relevant to the role. Be prepared to discuss how you would create compelling narratives that highlight customer outcomes. This shows your understanding of the importance of storytelling in customer advocacy.

    ✨Understand the Metrics

    Familiarise yourself with key performance indicators (KPIs) that drive customer advocacy programs. Be ready to discuss how you would define and measure success in this area. This demonstrates your analytical skills and ability to align with sales priorities.

    ✨Showcase Your Collaboration Skills

    This role requires working cross-functionally, so be prepared to share examples of how you've successfully collaborated with sales, marketing, and product teams in the past. Highlighting your teamwork will show that you can drive execution effectively.

    ✨Prepare for Scenario Questions

    Think about potential scenarios you might face in this role, such as managing a reference request or driving joint promotions. Prepare thoughtful responses that showcase your problem-solving skills and creativity in customer engagement.

    Customer Marketing & Advocacy Manager in Guildford
    Sapiens
    Location: Guildford

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