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- Tasks: Build and scale a global customer advocacy program to showcase success stories.
- Company: Dynamic company focused on customer success and innovative marketing strategies.
- Benefits: Hybrid or remote work options, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with cross-functional teamwork and exciting projects.
- Why this job: Make a real impact by turning customer success into powerful marketing tools.
- Qualifications: 5+ years in customer marketing or advocacy with strong storytelling skills.
The predicted salary is between 60000 - 80000 £ per year.
We are looking for a Customer Advocacy & References Program Manager to build and scale a global customer advocacy program that turns customer success into compelling proof points, supports sales, and strengthens our market credibility. This role will own the end-to-end program - from creating customer stories to enabling sales with references and driving joint customer promotion.
Location/working model: London (Hybrid) or Remote (UK)
Key Responsibilities:
- Build and manage a structured, global customer advocacy and references program
- Define processes, governance, and KPIs to scale the program
- Drive creation of:
- In-depth case studies (outcome-driven)
- Customer success snapshots (1-slide KPI stories)
- Short customer videos
Requirements:
- 5+ years in customer marketing, advocacy, product marketing, or customer success (B2B SaaS preferred)
- Excellent AI skills
- A background within a Born in the Cloud or Cloud Native company
- Experience managing customer references and/or advocacy programs
- Strong storytelling and communication skills
- Ability to work cross-functionally and drive execution
Customer Marketing & Advocacy Manager in Glasgow employer: Sapiens
Contact Detail:
Sapiens Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Marketing & Advocacy Manager in Glasgow
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or at industry events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We recommend practising common interview questions and tailoring your answers to highlight your customer advocacy experience. Show them you’re the perfect fit!
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. We suggest mentioning something specific from your conversation to make it personal.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing familiar names when we’re reviewing candidates!
We think you need these skills to ace Customer Marketing & Advocacy Manager in Glasgow
Some tips for your application 🫡
Show Your Passion for Customer Advocacy: When writing your application, let us see your enthusiasm for customer advocacy! Share specific examples of how you've successfully built or managed similar programs in the past. We want to know what drives you!
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your relevant experience in customer marketing and advocacy. Use keywords from the job description to show us that you understand what we're looking for.
Tell a Compelling Story: Since storytelling is key in this role, use your application to demonstrate your storytelling skills. Share a brief narrative about a successful project or initiative you've led that aligns with our goals at StudySmarter.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you're keen on joining the StudySmarter team!
How to prepare for a job interview at Sapiens
✨Know Your Customer Advocacy Inside Out
Before the interview, dive deep into the concept of customer advocacy. Understand how it can transform customer success into compelling proof points. Be ready to discuss examples of successful advocacy programmes you've managed or contributed to, and how they aligned with sales priorities.
✨Showcase Your Storytelling Skills
As a Customer Marketing & Advocacy Manager, storytelling is key. Prepare to share specific case studies or customer success snapshots you've created. Highlight how these stories drove engagement and supported sales efforts, demonstrating your ability to craft narratives that resonate.
✨Familiarise Yourself with Cross-Functional Collaboration
This role requires working closely with Sales, Customer Success, Product, and Marketing teams. Think of examples where you successfully collaborated across departments. Be ready to discuss how you ensured alignment and drove execution in previous roles.
✨Prepare for KPI Discussions
Understanding and defining KPIs is crucial for scaling advocacy programmes. Come prepared with insights on how you've defined processes and governance in past roles. Be ready to discuss how you measured success and what metrics you believe are essential for this position.