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- Tasks: Build and scale a global customer advocacy program to showcase success stories.
- Company: Dynamic company focused on customer success and innovative marketing strategies.
- Benefits: Hybrid or remote work options, competitive salary, and opportunities for professional growth.
- Other info: Collaborate with diverse teams and engage with key customers for exciting projects.
- Why this job: Make a real impact by turning customer success into powerful marketing tools.
- Qualifications: 5+ years in customer marketing or advocacy with strong storytelling skills.
The predicted salary is between 60000 - 80000 £ per year.
We are looking for a Customer Advocacy & References Program Manager to build and scale a global customer advocacy program that turns customer success into compelling proof points, supports sales, and strengthens our market credibility. This role will own the end-to-end program - from creating customer stories to enabling sales with references and driving joint customer promotion.
Location/working model: London (Hybrid) or Remote (UK)
Key Responsibilities:
- Build and manage a structured, global customer advocacy and references program
- Define processes, governance, and KPIs to scale the program
- Drive creation of:
- In-depth case studies (outcome-driven)
- Customer success snapshots (1-slide KPI stories)
- Short customer videos
Requirements:
- 5+ years in customer marketing, advocacy, product marketing, or customer success (B2B SaaS preferred)
- Excellent AI skills
- A background within a Born in the Cloud or Cloud Native company
- Experience managing customer references and/or advocacy programs
- Strong storytelling and communication skills
- Ability to work cross-functionally and drive execution
Customer Marketing & Advocacy Manager in Exeter employer: Sapiens
Contact Detail:
Sapiens Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Marketing & Advocacy Manager in Exeter
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or at industry events. We all know that sometimes it’s not just what you know, but who you know that can help you land that Customer Marketing & Advocacy Manager role.
✨Tip Number 2
Showcase your storytelling skills! Prepare a few compelling customer success stories that highlight your achievements. We want to see how you can turn customer success into proof points that resonate with potential employers.
✨Tip Number 3
Practice makes perfect! Get ready for interviews by rehearsing answers to common questions about customer advocacy and references. We suggest doing mock interviews with friends or using online platforms to boost your confidence.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged in the process.
We think you need these skills to ace Customer Marketing & Advocacy Manager in Exeter
Some tips for your application 🫡
Show Your Passion for Customer Advocacy: When writing your application, let us see your enthusiasm for customer advocacy. Share examples of how you've successfully built or managed similar programs in the past. We want to know what drives you!
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your relevant experience in customer marketing and advocacy. Use keywords from the job description to show that you understand what we're looking for.
Tell a Compelling Story: We love a good story! Use your application to showcase your storytelling skills. Whether it's through case studies or customer success snapshots, demonstrate how you've turned customer experiences into impactful narratives.
Keep It Professional Yet Personal: While we appreciate a friendly tone, remember to keep your application professional. Be yourself, but also ensure that your writing reflects the seriousness of the role. And don’t forget to apply through our website!
How to prepare for a job interview at Sapiens
✨Know Your Customer Stories
Before the interview, dive deep into the customer success stories relevant to the role. Be prepared to discuss how these stories can be turned into compelling proof points that support sales and enhance market credibility.
✨Understand the Metrics
Familiarise yourself with key performance indicators (KPIs) that are crucial for a customer advocacy programme. Be ready to talk about how you would define processes and governance to scale the programme effectively.
✨Showcase Your Cross-Functional Skills
This role requires collaboration with various teams like Sales, Customer Success, and Marketing. Prepare examples of how you've successfully worked cross-functionally in the past and how you can drive execution in this new role.
✨Be Ready to Discuss Promotion Strategies
Think about innovative ways to promote customer advocacy, such as events, webinars, or joint PR opportunities. Share your ideas on how to engage customers and create buzz around their success stories during the interview.