Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Build and scale a global customer advocacy program to showcase success stories.
- Company: Dynamic company focused on customer success and innovative marketing strategies.
- Benefits: Hybrid or remote work options, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with opportunities to engage with key customers and industry leaders.
- Why this job: Make a real impact by turning customer success into compelling stories that drive sales.
- Qualifications: 5+ years in customer marketing or advocacy with strong storytelling skills.
The predicted salary is between 60000 - 75000 £ per year.
We are looking for a Customer Advocacy & References Program Manager to build and scale a global customer advocacy program that turns customer success into compelling proof points, supports sales, and strengthens our market credibility. This role will own the end-to-end program - from creating customer stories to enabling sales with references and driving joint customer promotion.
Location/working model: London (Hybrid) or Remote (UK)
Key Responsibilities:
- Build and manage a structured, global customer advocacy and references program
- Define processes, governance, and KPIs to scale the program
- Drive creation of:
- In-depth case studies (outcome-driven)
- Customer success snapshots (1-slide KPI stories)
- Short customer videos
Requirements:
- 5+ years in customer marketing, advocacy, product marketing, or customer success (B2B SaaS preferred)
- Excellent AI skills
- A background within a Born in the Cloud or Cloud Native company
- Experience managing customer references and/or advocacy programs
- Strong storytelling and communication skills
- Ability to work cross-functionally and drive execution
Customer Marketing & Advocacy Manager employer: Sapiens
Contact Detail:
Sapiens Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Marketing & Advocacy Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. We can’t stress enough how important it is to build relationships; you never know who might have the inside scoop on job openings.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your customer advocacy projects and success stories. This gives potential employers a taste of what you can bring to the table, especially in a role focused on storytelling.
✨Tip Number 3
Prepare for interviews by practising common questions related to customer marketing and advocacy. We recommend using the STAR method (Situation, Task, Action, Result) to structure your answers and highlight your achievements effectively.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Customer Marketing & Advocacy Manager
Some tips for your application 🫡
Show Your Passion for Customer Advocacy: When writing your application, let your enthusiasm for customer advocacy shine through. We want to see how you can turn customer success into compelling stories that resonate with others. Share examples of how you've done this in the past!
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your relevant experience in customer marketing and advocacy. We love seeing how your background aligns with our needs, so don’t be shy about showcasing your skills in storytelling and communication.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your key achievements and experiences are easy to spot. Use bullet points where possible to break up text and make it more digestible.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining the StudySmarter team!
How to prepare for a job interview at Sapiens
✨Know Your Customer Stories
Before the interview, make sure you have a few compelling customer success stories up your sleeve. Think about how these stories can showcase your ability to build and manage advocacy programs. Be ready to discuss specific outcomes and how they align with the company's goals.
✨Understand the Metrics
Familiarise yourself with key performance indicators (KPIs) relevant to customer advocacy. Be prepared to discuss how you would define and measure success in this role. This shows that you not only understand the responsibilities but also how to drive results.
✨Cross-Functional Collaboration
This role requires working closely with various teams like Sales, Marketing, and Customer Success. Think of examples from your past experiences where you successfully collaborated across departments. Highlighting your teamwork skills will demonstrate your fit for the role.
✨Showcase Your Storytelling Skills
Since storytelling is crucial for this position, practice articulating your thoughts clearly and engagingly. Prepare to share how you’ve used storytelling in previous roles to create impactful customer advocacy materials, like case studies or videos.