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- Tasks: Build and scale a global customer advocacy program to showcase success stories.
- Company: Dynamic company focused on customer success and innovative marketing strategies.
- Benefits: Flexible working options, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and cross-functional teamwork.
- Why this job: Make a real impact by turning customer success into powerful marketing tools.
- Qualifications: 5+ years in customer marketing or advocacy with strong storytelling skills.
The predicted salary is between 60000 - 75000 £ per year.
We are looking for a Customer Advocacy & References Program Manager to build and scale a global customer advocacy program that turns customer success into compelling proof points, supports sales, and strengthens our market credibility. This role will own the end-to-end program - from creating customer stories to enabling sales with references and driving joint customer promotion.
Location/working model: London (Hybrid) or Remote (UK)
Key Responsibilities:
- Build and manage a structured, global customer advocacy and references program
- Define processes, governance, and KPIs to scale the program
- Drive creation of:
- In-depth case studies (outcome-driven)
- Customer success snapshots (1-slide KPI stories)
- Short customer videos
Requirements:
- 5+ years in customer marketing, advocacy, product marketing, or customer success (B2B SaaS preferred)
- Excellent AI skills
- A background within a Born in the Cloud or Cloud Native company
- Experience managing customer references and/or advocacy programs
- Strong storytelling and communication skills
- Ability to work cross-functionally and drive execution
Customer Marketing & Advocacy Manager in Crawley employer: Sapiens
Contact Detail:
Sapiens Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Marketing & Advocacy Manager in Crawley
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or at industry events. We all know that sometimes it’s not just what you know, but who you know that can help you land that Customer Marketing & Advocacy Manager role.
✨Tip Number 2
Showcase your storytelling skills! Prepare a few compelling customer success stories that highlight your achievements. We want to see how you can turn customer success into proof points that resonate with potential employers.
✨Tip Number 3
Be proactive in your approach! Don’t wait for job openings to pop up. Reach out directly to companies you admire, like us at StudySmarter, and express your interest in building customer advocacy programs. You never know what opportunities might arise!
✨Tip Number 4
Prepare for interviews by aligning your experiences with the key responsibilities of the role. We’re looking for someone who can drive joint customer promotions and manage references effectively, so be ready to discuss how you’ve done this in the past.
We think you need these skills to ace Customer Marketing & Advocacy Manager in Crawley
Some tips for your application 🫡
Show Your Passion for Customer Advocacy: When writing your application, let us see your enthusiasm for customer advocacy! Share specific examples of how you've successfully built or managed similar programs in the past. This will help us understand your commitment to turning customer success into compelling stories.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your relevant experience in customer marketing and advocacy. We want to see how your skills align with our needs, so don’t be shy about showcasing your achievements that relate directly to the role!
Be Clear and Concise: Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to read through your experiences and skills. Remember, clarity is key when you’re telling your story!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the StudySmarter team!
How to prepare for a job interview at Sapiens
✨Know Your Customer Stories
Before the interview, dive deep into the customer success stories relevant to the role. Be ready to discuss how you would create compelling narratives that highlight customer outcomes. This shows your understanding of the importance of storytelling in customer advocacy.
✨Understand the Metrics
Familiarise yourself with key performance indicators (KPIs) that drive customer advocacy programs. Be prepared to discuss how you would define and measure success in this area. This demonstrates your analytical skills and ability to align with sales priorities.
✨Cross-Functional Collaboration
Think about examples from your past experiences where you successfully worked with different teams like Sales, Marketing, or Product. Highlight how you can foster collaboration to drive customer advocacy initiatives. This will show your potential employer that you can work effectively across departments.
✨Engagement Strategies
Come up with ideas on how to engage customers for references and advocacy. Whether it’s through events, webinars, or joint promotions, having a few strategies in mind will impress the interviewers and show your proactive approach to building relationships.