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- Tasks: Build and scale a global customer advocacy program to showcase success stories.
- Company: Dynamic tech company focused on customer success and innovation.
- Benefits: Hybrid or remote work options, competitive salary, and professional growth opportunities.
- Other info: Collaborative environment with opportunities to engage with key customers and industry leaders.
- Why this job: Make a real impact by turning customer success into compelling stories that drive sales.
- Qualifications: 5+ years in customer marketing or advocacy with strong storytelling skills.
The predicted salary is between 60000 - 75000 £ per year.
We are looking for a Customer Advocacy & References Program Manager to build and scale a global customer advocacy program that turns customer success into compelling proof points, supports sales, and strengthens our market credibility. This role will own the end-to-end program - from creating customer stories to enabling sales with references and driving joint customer promotion.
Location/working model: London (Hybrid) or Remote (UK)
Key Responsibilities:
- Build and manage a structured, global customer advocacy and references program
- Define processes, governance, and KPIs to scale the program
- Drive creation of:
- In-depth case studies (outcome-driven)
- Customer success snapshots (1-slide KPI stories)
- Short customer videos
Requirements:
- 5+ years in customer marketing, advocacy, product marketing, or customer success (B2B SaaS preferred)
- Excellent AI skills
- A background within a Born in the Cloud or Cloud Native company
- Experience managing customer references and/or advocacy programs
- Strong storytelling and communication skills
- Ability to work cross-functionally and drive execution
Customer Marketing & Advocacy Manager in Coventry employer: Sapiens
Contact Detail:
Sapiens Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Marketing & Advocacy Manager in Coventry
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or industry events. We all know that sometimes it’s not just what you know, but who you know that can get you in the door.
✨Tip Number 2
Prepare for those interviews! Research the company and its culture, and think about how your experience aligns with their needs. We want you to shine when you talk about your customer advocacy skills!
✨Tip Number 3
Showcase your storytelling abilities! When discussing your past experiences, focus on how you’ve turned customer success into compelling narratives. We love hearing about real impact!
✨Tip Number 4
Don’t forget to follow up! After an interview, drop a quick thank-you note. It shows your enthusiasm and keeps you top of mind. We’re all about making those connections last!
We think you need these skills to ace Customer Marketing & Advocacy Manager in Coventry
Some tips for your application 🫡
Show Your Passion for Customer Advocacy: When writing your application, let us see your enthusiasm for customer advocacy. Share specific examples of how you've successfully built or managed similar programs in the past. This will help us understand your commitment to turning customer success into compelling stories.
Tailor Your Application: Make sure to customise your CV and cover letter to align with the job description. Highlight your experience in customer marketing and advocacy, and don’t forget to mention any relevant KPIs you’ve achieved. We love seeing how your skills match our needs!
Be a Storyteller: Since this role is all about storytelling, use your application to showcase your communication skills. Craft your experiences in a way that tells a story—what challenges did you face, what actions did you take, and what were the results? We want to see your narrative flair!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company culture and values!
How to prepare for a job interview at Sapiens
✨Know Your Customer Stories
Before the interview, dive deep into the customer success stories relevant to the role. Be ready to discuss how you would create compelling narratives that highlight customer outcomes and align with sales priorities. This shows your understanding of the importance of storytelling in customer advocacy.
✨Understand the Metrics
Familiarise yourself with key performance indicators (KPIs) that drive customer advocacy programs. Be prepared to discuss how you would define and measure success in this role. This demonstrates your analytical skills and ability to scale programs effectively.
✨Cross-Functional Collaboration
Think about examples from your past experiences where you successfully collaborated with sales, marketing, or product teams. Highlight how you can bridge gaps between departments to ensure alignment and drive execution. This will show your potential employer that you can work well in a team-oriented environment.
✨Engagement Strategies
Come up with innovative ideas for engaging customers in advocacy programmes, such as joint promotions or events. Discuss how you would build relationships with key customers for executive references. This will illustrate your proactive approach and creativity in driving customer engagement.