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- Tasks: Build and scale a global customer advocacy program to showcase success stories.
- Company: Dynamic tech company focused on customer success and market credibility.
- Benefits: Hybrid or remote work options, competitive salary, and professional growth opportunities.
- Other info: Collaborative environment with opportunities to engage with key customers and industry leaders.
- Why this job: Make a real impact by turning customer success into compelling stories that drive sales.
- Qualifications: 5+ years in customer marketing or advocacy with strong storytelling skills.
The predicted salary is between 60000 - 80000 £ per year.
We are looking for a Customer Advocacy & References Program Manager to build and scale a global customer advocacy program that turns customer success into compelling proof points, supports sales, and strengthens our market credibility. This role will own the end-to-end program - from creating customer stories to enabling sales with references and driving joint customer promotion.
Location/working model: London (Hybrid) or Remote (UK)
Key Responsibilities:
- Build and manage a structured, global customer advocacy and references program
- Define processes, governance, and KPIs to scale the program
- Drive creation of:
- In-depth case studies (outcome-driven)
- Customer success snapshots (1-slide KPI stories)
- Short customer videos
Requirements:
- 5+ years in customer marketing, advocacy, product marketing, or customer success (B2B SaaS preferred)
- Excellent AI skills
- A background within a Born in the Cloud or Cloud Native company
- Experience managing customer references and/or advocacy programs
- Strong storytelling and communication skills
- Ability to work cross-functionally and drive execution
Customer Marketing & Advocacy Manager in Colchester employer: Sapiens
Contact Detail:
Sapiens Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Marketing & Advocacy Manager in Colchester
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a role. You never know who might have a lead or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your customer advocacy projects and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its customer advocacy initiatives. Be ready to discuss how your experience aligns with their goals and how you can help scale their programme.
✨Tip Number 4
Don't forget to apply through our website! We love seeing applications directly from candidates who are genuinely interested in joining our team and making an impact in customer marketing.
We think you need these skills to ace Customer Marketing & Advocacy Manager in Colchester
Some tips for your application 🫡
Show Your Passion for Customer Advocacy: When writing your application, let your enthusiasm for customer advocacy shine through. We want to see how you can turn customer success into compelling stories that resonate with others. Share examples of how you've done this in the past!
Tailor Your Experience: Make sure to highlight your relevant experience in customer marketing or advocacy. We’re looking for someone who understands the ins and outs of building a global programme, so be specific about your achievements and how they relate to our needs.
Be Clear and Concise: We appreciate clarity! Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to see your key skills and experiences at a glance.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at Sapiens
✨Know Your Customer Stories
Before the interview, dive deep into the customer success stories relevant to the role. Be ready to discuss how you would create compelling narratives that highlight customer outcomes. This shows your understanding of the importance of storytelling in customer advocacy.
✨Understand the Sales Process
Familiarise yourself with how sales teams operate and how customer references can support their efforts. Prepare examples of how you've previously aligned marketing initiatives with sales priorities, as this will demonstrate your ability to work cross-functionally.
✨Showcase Your Metrics Mindset
Since KPIs are crucial for scaling advocacy programs, be prepared to discuss how you've defined and measured success in past roles. Bring specific examples of metrics you've used to drive customer engagement and advocacy, which will highlight your analytical skills.
✨Engage with Key Customers
Think about how you would develop relationships with key customers for executive references. In the interview, share strategies you've employed in the past to foster these relationships, as it shows your proactive approach to customer engagement and advocacy.