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- Tasks: Build and scale a global customer advocacy program to showcase success stories.
- Company: Dynamic company focused on customer success and innovative marketing strategies.
- Benefits: Hybrid or remote work options, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with cross-functional teamwork and exciting projects.
- Why this job: Make a real impact by turning customer success into powerful marketing tools.
- Qualifications: 5+ years in customer marketing or advocacy with strong storytelling skills.
The predicted salary is between 60000 - 75000 £ per year.
We are looking for a Customer Advocacy & References Program Manager to build and scale a global customer advocacy program that turns customer success into compelling proof points, supports sales, and strengthens our market credibility. This role will own the end-to-end program - from creating customer stories to enabling sales with references and driving joint customer promotion.
Location/working model: London (Hybrid) or Remote (UK)
Key Responsibilities:
- Build and manage a structured, global customer advocacy and references program
- Define processes, governance, and KPIs to scale the program
- Drive creation of:
- In-depth case studies (outcome-driven)
- Customer success snapshots (1-slide KPI stories)
- Short customer videos
Requirements:
- 5+ years in customer marketing, advocacy, product marketing, or customer success (B2B SaaS preferred)
- Excellent AI skills
- A background within a Born in the Cloud or Cloud Native company
- Experience managing customer references and/or advocacy programs
- Strong storytelling and communication skills
- Ability to work cross-functionally and drive execution
Customer Marketing & Advocacy Manager in Cheltenham employer: Sapiens
Contact Detail:
Sapiens Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Marketing & Advocacy Manager in Cheltenham
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or at industry events. We all know that sometimes it’s not just what you know, but who you know that can help you land that Customer Marketing & Advocacy Manager role.
✨Tip Number 2
Show off your storytelling skills! Prepare a few compelling customer success stories that highlight your achievements. We want to see how you can turn customer success into proof points that resonate with potential employers.
✨Tip Number 3
Practice makes perfect! Get ready for interviews by rehearsing answers to common questions about customer advocacy and references. We suggest doing mock interviews with friends or using online platforms to boost your confidence.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged in the process.
We think you need these skills to ace Customer Marketing & Advocacy Manager in Cheltenham
Some tips for your application 🫡
Show Your Passion for Customer Advocacy: When writing your application, let us see your enthusiasm for customer advocacy. Share examples of how you've successfully built or managed similar programs in the past. We want to know what drives you!
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your relevant experience in customer marketing and advocacy. Use keywords from the job description to show that you understand what we're looking for.
Tell a Compelling Story: We love a good story! Use your application to showcase your storytelling skills. Whether it's through case studies or customer success snapshots, demonstrate how you've turned customer experiences into impactful narratives.
Keep It Clear and Concise: While we appreciate creativity, clarity is key. Make sure your application is easy to read and straight to the point. Highlight your achievements and skills without overwhelming us with too much information.
How to prepare for a job interview at Sapiens
✨Know Your Customer Advocacy Inside Out
Before the interview, dive deep into the concept of customer advocacy. Understand how it can transform customer success into powerful proof points. Be ready to discuss specific examples of successful advocacy programmes you've managed or contributed to.
✨Showcase Your Storytelling Skills
Since storytelling is key in this role, prepare a few compelling narratives about your past experiences. Think about how you turned customer successes into engaging case studies or snapshots. Practise articulating these stories clearly and confidently.
✨Familiarise Yourself with Cross-Functional Collaboration
This position requires working closely with Sales, Customer Success, Product, and Marketing teams. Be prepared to share examples of how you've successfully collaborated across departments in previous roles. Highlight any processes you’ve implemented that improved teamwork.
✨Prepare for KPI Discussions
Understanding KPIs is crucial for scaling the advocacy programme. Brush up on how you've defined and measured success in past projects. Be ready to discuss specific metrics you’ve used to track the effectiveness of customer advocacy initiatives.