Customer Marketing & Advocacy Manager in Cambridge
Customer Marketing & Advocacy Manager

Customer Marketing & Advocacy Manager in Cambridge

Cambridge Full-Time 60000 - 75000 £ / year (est.) Home office (partial)
Sapiens

At a Glance

  • Tasks: Build and scale a global customer advocacy program to showcase success stories.
  • Company: Dynamic tech company focused on customer success and market credibility.
  • Benefits: Hybrid or remote work options, competitive salary, and professional growth opportunities.
  • Other info: Collaborative environment with opportunities to engage with key customers and industry leaders.
  • Why this job: Make a real impact by turning customer success into compelling stories that drive sales.
  • Qualifications: 5+ years in customer marketing or advocacy, strong storytelling skills, and AI proficiency.

The predicted salary is between 60000 - 75000 £ per year.

We are looking for a Customer Advocacy & References Program Manager to build and scale a global customer advocacy program that turns customer success into compelling proof points, supports sales, and strengthens our market credibility. This role will own the end-to-end program - from creating customer stories to enabling sales with references and driving joint customer promotion.

Location/working model: London (Hybrid) or Remote (UK)

Key Responsibilities:

  • Build and manage a structured, global customer advocacy and references program
  • Define processes, governance, and KPIs to scale the program
  • Drive creation of:
  • In-depth case studies (outcome-driven)
  • Customer success snapshots (1-slide KPI stories)
  • Short customer videos
  • Ensure alignment with messaging and sales priorities
  • Build and manage a customer reference directory to serve sales efforts
  • Support sales with relevant references for active deals
  • Manage reference requests and customer engagement
  • Develop relationships with key customers for executive references and advisory programs
  • Drive joint customer promotion: events, speaking opportunities, webinars, podcasts, interviews and joint PR on key milestones
  • Partner with Sales, Customer Success, Product, and Marketing
  • Ensure advocacy assets are accessible and actively used
  • Requirements:

    • 5+ years in customer marketing, advocacy, product marketing, or customer success (B2B SaaS preferred)
    • Excellent AI skills
    • A background within a Born in the Cloud or Cloud Native company
    • Experience managing customer references and/or advocacy programs
    • Strong storytelling and communication skills
    • Ability to work cross-functionally and drive execution

    Customer Marketing & Advocacy Manager in Cambridge employer: Sapiens

    Join a dynamic and innovative team in London, where we prioritise employee growth and collaboration. As a Customer Marketing & Advocacy Manager, you'll thrive in a supportive work culture that values creativity and initiative, offering opportunities for professional development and the chance to make a significant impact on our global customer advocacy programme. Enjoy the flexibility of a hybrid or remote working model, alongside competitive benefits that enhance your work-life balance.
    Sapiens

    Contact Detail:

    Sapiens Recruiting Team

    StudySmarter Expert Advice 🤫

    We think this is how you could land Customer Marketing & Advocacy Manager in Cambridge

    ✨Tip Number 1

    Network like a pro! Reach out to your connections on LinkedIn or at industry events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.

    ✨Tip Number 2

    Prepare for interviews by researching the company and its culture. We recommend practising common interview questions and tailoring your answers to highlight your customer advocacy experience. Show them you’re the perfect fit!

    ✨Tip Number 3

    Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. We suggest mentioning something specific from your conversation to make it personal.

    ✨Tip Number 4

    Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing familiar names when we’re reviewing candidates.

    We think you need these skills to ace Customer Marketing & Advocacy Manager in Cambridge

    Customer Advocacy Program Management
    Customer Success Story Creation
    KPI Definition and Governance
    Case Study Development
    Customer Reference Management
    Sales Support
    Cross-Functional Collaboration
    Strong Storytelling Skills
    Communication Skills
    Event Promotion
    Webinar Coordination
    Podcast Production
    B2B SaaS Experience
    AI Skills
    Cloud Native Experience

    Some tips for your application 🫡

    Show Your Passion for Customer Advocacy: When writing your application, let your enthusiasm for customer advocacy shine through. We want to see how you can turn customer success into compelling stories that resonate with others. Share examples of how you've done this in the past!

    Tailor Your Application: Make sure to customise your CV and cover letter to highlight your relevant experience in customer marketing and advocacy. We love seeing how your background aligns with our needs, so don’t be shy about showcasing your skills and achievements!

    Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so use bullet points where possible and avoid jargon. This will help us quickly understand your qualifications and how you can contribute to our team.

    Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining the StudySmarter family!

    How to prepare for a job interview at Sapiens

    ✨Know Your Customer Stories

    Before the interview, dive deep into the customer success stories relevant to the role. Be prepared to discuss how you would create compelling narratives that highlight customer outcomes. This shows your understanding of the importance of storytelling in customer advocacy.

    ✨Understand the Metrics

    Familiarise yourself with key performance indicators (KPIs) that drive customer advocacy programs. Be ready to discuss how you would define and measure success in this area. This demonstrates your analytical skills and ability to align with sales priorities.

    ✨Showcase Your Collaboration Skills

    Since this role requires working cross-functionally, think of examples where you've successfully partnered with sales, marketing, or product teams. Highlighting these experiences will show that you can effectively drive execution across departments.

    ✨Prepare for Scenario Questions

    Anticipate questions about how you would handle specific situations, like managing reference requests or developing relationships with key customers. Practising your responses will help you articulate your strategies clearly and confidently during the interview.

    Customer Marketing & Advocacy Manager in Cambridge
    Sapiens
    Location: Cambridge

    Land your dream job quicker with Premium

    You’re marked as a top applicant with our partner companies
    Individual CV and cover letter feedback including tailoring to specific job roles
    Be among the first applications for new jobs with our AI application
    1:1 support and career advice from our career coaches
    Go Premium

    Money-back if you don't land a job in 6-months

    >