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- Tasks: Build and scale a global customer advocacy program to showcase success stories.
- Company: Dynamic tech company focused on customer success and innovation.
- Benefits: Hybrid or remote work options, competitive salary, and professional growth opportunities.
- Other info: Collaborative environment with opportunities to engage with key customers.
- Why this job: Make a real impact by turning customer success into powerful marketing tools.
- Qualifications: 5+ years in customer marketing or advocacy with strong storytelling skills.
The predicted salary is between 60000 - 75000 £ per year.
We are looking for a Customer Advocacy & References Program Manager to build and scale a global customer advocacy program that turns customer success into compelling proof points, supports sales, and strengthens our market credibility. This role will own the end-to-end program - from creating customer stories to enabling sales with references and driving joint customer promotion.
Location/working model: London (Hybrid) or Remote (UK)
Key Responsibilities:
- Build and manage a structured, global customer advocacy and references program
- Define processes, governance, and KPIs to scale the program
- Drive creation of:
- In-depth case studies (outcome-driven)
- Customer success snapshots (1-slide KPI stories)
- Short customer videos
Requirements:
- 5+ years in customer marketing, advocacy, product marketing, or customer success (B2B SaaS preferred)
- Excellent AI skills
- A background within a Born in the Cloud or Cloud Native company
- Experience managing customer references and/or advocacy programs
- Strong storytelling and communication skills
- Ability to work cross-functionally and drive execution
Customer Marketing & Advocacy Manager in Bradford employer: Sapiens
Contact Detail:
Sapiens Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Marketing & Advocacy Manager in Bradford
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or at industry events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We should be ready to discuss how our skills align with their needs, especially in customer advocacy and marketing. Show them you’re not just another candidate!
✨Tip Number 3
Practice your storytelling skills! We need to be able to share compelling customer success stories that highlight our impact. This is key in roles focused on customer advocacy, so let’s make sure we nail it.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing familiar faces from our community, so let’s get you in the door!
We think you need these skills to ace Customer Marketing & Advocacy Manager in Bradford
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in customer marketing and advocacy. We want to see how your skills align with the role, so don’t be shy about showcasing your relevant achievements!
Showcase Your Storytelling Skills: Since this role is all about creating compelling customer stories, include examples of how you've successfully communicated customer success in the past. We love a good narrative, so let your creativity shine through!
Highlight Cross-Functional Experience: This position involves working closely with various teams like Sales and Marketing. Be sure to mention any experience you have collaborating across departments, as it shows us you can drive execution effectively.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Sapiens
✨Know Your Customer Stories
Before the interview, dive deep into the customer success stories relevant to the role. Be ready to discuss how you would create compelling narratives that highlight customer outcomes. This shows your understanding of the importance of storytelling in customer advocacy.
✨Understand the Sales Process
Familiarise yourself with how sales teams operate and how customer references can support their efforts. Be prepared to share examples of how you've successfully aligned marketing initiatives with sales priorities in the past. This will demonstrate your ability to work cross-functionally.
✨Showcase Your Metrics Mindset
Since KPIs are crucial for scaling advocacy programs, come equipped with examples of how you've defined and measured success in previous roles. Discuss specific metrics you've used to track the effectiveness of customer advocacy initiatives.
✨Engage with Key Customers
Highlight your experience in building relationships with key customers. Be ready to discuss strategies you've employed to engage customers for references and advocacy. This will show your proactive approach to developing strong customer partnerships.