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- Tasks: Build and scale a global customer advocacy program to showcase success stories.
- Company: Dynamic tech company focused on customer success and market credibility.
- Benefits: Hybrid or remote work options, competitive salary, and professional growth opportunities.
- Other info: Collaborative environment with opportunities to engage with key customers and industry leaders.
- Why this job: Make a real impact by turning customer success into compelling stories that drive sales.
- Qualifications: 5+ years in customer marketing or advocacy with strong storytelling skills.
The predicted salary is between 60000 - 80000 £ per year.
We are looking for a Customer Advocacy & References Program Manager to build and scale a global customer advocacy program that turns customer success into compelling proof points, supports sales, and strengthens our market credibility. This role will own the end-to-end program - from creating customer stories to enabling sales with references and driving joint customer promotion.
Location/working model: London (Hybrid) or Remote (UK)
Key Responsibilities:
- Build and manage a structured, global customer advocacy and references program
- Define processes, governance, and KPIs to scale the program
- Drive creation of:
- In-depth case studies (outcome-driven)
- Customer success snapshots (1-slide KPI stories)
- Short customer videos
Requirements:
- 5+ years in customer marketing, advocacy, product marketing, or customer success (B2B SaaS preferred)
- Excellent AI skills
- A background within a Born in the Cloud or Cloud Native company
- Experience managing customer references and/or advocacy programs
- Strong storytelling and communication skills
- Ability to work cross-functionally and drive execution
Customer Marketing & Advocacy Manager in Bolton employer: Sapiens
Contact Detail:
Sapiens Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Marketing & Advocacy Manager in Bolton
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, especially those who work in customer marketing or advocacy. Use platforms like LinkedIn to connect and engage with them; you never know who might have a lead on that perfect role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your previous work in customer advocacy or marketing. Include case studies, customer success stories, and any relevant projects that highlight your storytelling and communication skills.
✨Tip Number 3
Don’t just apply blindly! Tailor your approach for each application. Research the company’s current customer advocacy efforts and think about how you can contribute. Mention specific ideas in your conversations to show you’re genuinely interested.
✨Tip Number 4
Keep an eye on our website for openings! We often post roles that might not be listed elsewhere. Applying directly through our site can give you a better chance of getting noticed by the hiring team.
We think you need these skills to ace Customer Marketing & Advocacy Manager in Bolton
Some tips for your application 🫡
Show Off Your Storytelling Skills: Since this role is all about creating compelling customer stories, make sure your application reflects your storytelling prowess. Use examples from your past experiences to illustrate how you've successfully engaged customers and turned their successes into impactful narratives.
Tailor Your Application: We want to see how you fit into our vision! Customise your CV and cover letter to highlight relevant experiences that align with the responsibilities mentioned in the job description. This shows us you’ve done your homework and are genuinely interested in the role.
Highlight Cross-Functional Collaboration: This position requires working closely with various teams like Sales and Marketing. In your application, mention specific instances where you’ve successfully collaborated across departments to achieve a common goal. It’ll show us you’re a team player!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about us and what we stand for!
How to prepare for a job interview at Sapiens
✨Know Your Customer Stories
Before the interview, dive deep into the customer success stories relevant to the role. Be prepared to discuss how you would create compelling narratives that highlight customer outcomes. This shows your understanding of the importance of storytelling in customer advocacy.
✨Understand the Sales Process
Familiarise yourself with how sales teams operate and how customer references can support their efforts. Think about specific examples where you've successfully aligned marketing initiatives with sales goals, as this will demonstrate your ability to drive results in a cross-functional environment.
✨Showcase Your Metrics Mindset
Since KPIs are crucial for scaling advocacy programs, be ready to discuss how you've defined and measured success in previous roles. Bring examples of how you've used data to inform your strategies and improve customer engagement, which will resonate well with the interviewers.
✨Build Relationships with Key Customers
Highlight your experience in developing strong relationships with customers. Share specific instances where you've engaged with customers for references or joint promotions, as this will illustrate your capability to manage customer advocacy effectively.