Customer Marketing & Advocacy Manager in Belfast
Customer Marketing & Advocacy Manager

Customer Marketing & Advocacy Manager in Belfast

Belfast Full-Time 60000 - 80000 £ / year (est.) Home office (partial)
Sapiens

At a Glance

  • Tasks: Build and scale a global customer advocacy program to showcase success stories.
  • Company: Dynamic company focused on customer success and innovative marketing strategies.
  • Benefits: Hybrid or remote work options, competitive salary, and opportunities for professional growth.
  • Other info: Collaborative environment with cross-functional teamwork and exciting projects.
  • Why this job: Make a real impact by turning customer success into powerful marketing tools.
  • Qualifications: 5+ years in customer marketing or advocacy with strong storytelling skills.

The predicted salary is between 60000 - 80000 £ per year.

We are looking for a Customer Advocacy & References Program Manager to build and scale a global customer advocacy program that turns customer success into compelling proof points, supports sales, and strengthens our market credibility. This role will own the end-to-end program - from creating customer stories to enabling sales with references and driving joint customer promotion.

Location/working model: London (Hybrid) or Remote (UK)

Key Responsibilities:

  • Build and manage a structured, global customer advocacy and references program
  • Define processes, governance, and KPIs to scale the program
  • Drive creation of:
  • In-depth case studies (outcome-driven)
  • Customer success snapshots (1-slide KPI stories)
  • Short customer videos
  • Ensure alignment with messaging and sales priorities
  • Build and manage a customer reference directory to serve sales efforts
  • Support sales with relevant references for active deals
  • Manage reference requests and customer engagement
  • Develop relationships with key customers for executive references and advisory programs
  • Drive joint customer promotion: events, speaking opportunities, webinars, podcasts, interviews and joint PR on key milestones
  • Partner with Sales, Customer Success, Product, and Marketing
  • Ensure advocacy assets are accessible and actively used
  • Requirements:

    • 5+ years in customer marketing, advocacy, product marketing, or customer success (B2B SaaS preferred)
    • Excellent AI skills
    • A background within a Born in the Cloud or Cloud Native company
    • Experience managing customer references and/or advocacy programs
    • Strong storytelling and communication skills
    • Ability to work cross-functionally and drive execution

    Customer Marketing & Advocacy Manager in Belfast employer: Sapiens

    Join a dynamic and innovative team in London, where we prioritise employee growth and collaboration. As a Customer Marketing & Advocacy Manager, you'll thrive in a supportive work culture that values creativity and initiative, with opportunities to shape impactful customer stories and drive market credibility. Enjoy the flexibility of a hybrid or remote working model, alongside competitive benefits that foster both personal and professional development.
    Sapiens

    Contact Detail:

    Sapiens Recruiting Team

    StudySmarter Expert Advice 🤫

    We think this is how you could land Customer Marketing & Advocacy Manager in Belfast

    ✨Tip Number 1

    Network like a pro! Reach out to your connections on LinkedIn or at industry events. We all know that sometimes it’s not just what you know, but who you know that can help you land that Customer Marketing & Advocacy Manager role.

    ✨Tip Number 2

    Showcase your storytelling skills! Prepare a few compelling customer success stories that highlight your achievements. We want to see how you can turn customer success into proof points that resonate with potential employers.

    ✨Tip Number 3

    Practice makes perfect! Get ready for interviews by rehearsing answers to common questions about customer advocacy and references. We suggest doing mock interviews with friends or using online platforms to boost your confidence.

    ✨Tip Number 4

    Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. We’re always on the lookout for passionate candidates who can drive customer advocacy and make a real impact.

    We think you need these skills to ace Customer Marketing & Advocacy Manager in Belfast

    Customer Advocacy
    Program Management
    KPI Development
    Case Study Creation
    Customer Engagement
    Sales Support
    Relationship Building
    Cross-Functional Collaboration
    Storytelling
    Communication Skills
    Event Promotion
    Content Creation
    B2B SaaS Experience
    AI Skills

    Some tips for your application 🫡

    Tailor Your Application: Make sure to customise your CV and cover letter for the Customer Marketing & Advocacy Manager role. Highlight your experience in customer advocacy and storytelling, as these are key to what we’re looking for!

    Showcase Your Achievements: Don’t just list your responsibilities; share specific examples of how you’ve driven customer success or managed advocacy programs. We love seeing quantifiable results that demonstrate your impact!

    Be Authentic: Let your personality shine through in your application. We value genuine passion for customer marketing and advocacy, so don’t hesitate to express why this role excites you and how you can contribute to our mission.

    Apply Through Our Website: For the best chance of getting noticed, make sure to apply directly through our website. It helps us keep track of applications and ensures you’re considered for the role you’re excited about!

    How to prepare for a job interview at Sapiens

    ✨Know Your Customer Advocacy Inside Out

    Before the interview, dive deep into the concept of customer advocacy. Understand how it can transform customer success into powerful proof points. Be ready to discuss specific examples of successful advocacy programmes you've managed or contributed to.

    ✨Showcase Your Storytelling Skills

    Since storytelling is key in this role, prepare a few compelling narratives about your past experiences. Think about how you turned customer successes into engaging case studies or snapshots. Practise articulating these stories clearly and concisely.

    ✨Familiarise Yourself with Their Products

    Research the company's products and services thoroughly. Understand their unique selling points and how they align with customer needs. This knowledge will help you demonstrate how you can effectively advocate for customers and support sales efforts.

    ✨Prepare for Cross-Functional Collaboration Questions

    Expect questions about working with different teams like Sales, Marketing, and Customer Success. Prepare examples that highlight your ability to collaborate and drive execution across functions. Show them you can be the glue that holds these teams together!

    Customer Marketing & Advocacy Manager in Belfast
    Sapiens
    Location: Belfast

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