Customer Marketing & Advocacy Manager in Bedford
Customer Marketing & Advocacy Manager

Customer Marketing & Advocacy Manager in Bedford

Bedford Full-Time 60000 - 80000 £ / year (est.) Home office (partial)
Sapiens

At a Glance

  • Tasks: Build and scale a global customer advocacy program to showcase success stories.
  • Company: Dynamic company focused on customer success and innovative marketing strategies.
  • Benefits: Hybrid or remote work options, competitive salary, and opportunities for professional growth.
  • Other info: Collaborative environment with cross-functional teamwork and exciting projects.
  • Why this job: Make a real impact by turning customer success into powerful marketing tools.
  • Qualifications: 5+ years in customer marketing or advocacy with strong storytelling skills.

The predicted salary is between 60000 - 80000 £ per year.

We are looking for a Customer Advocacy & References Program Manager to build and scale a global customer advocacy program that turns customer success into compelling proof points, supports sales, and strengthens our market credibility. This role will own the end-to-end program - from creating customer stories to enabling sales with references and driving joint customer promotion.

Location/working model: London (Hybrid) or Remote (UK)

Key Responsibilities:

  • Build and manage a structured, global customer advocacy and references program
  • Define processes, governance, and KPIs to scale the program
  • Drive creation of:
  • In-depth case studies (outcome-driven)
  • Customer success snapshots (1-slide KPI stories)
  • Short customer videos
  • Ensure alignment with messaging and sales priorities
  • Build and manage a customer reference directory to serve sales efforts
  • Support sales with relevant references for active deals
  • Manage reference requests and customer engagement
  • Develop relationships with key customers for executive references and advisory programs
  • Drive joint customer promotion: events, speaking opportunities, webinars, podcasts, interviews and joint PR on key milestones
  • Partner with Sales, Customer Success, Product, and Marketing
  • Ensure advocacy assets are accessible and actively used
  • Requirements:

    • 5+ years in customer marketing, advocacy, product marketing, or customer success (B2B SaaS preferred)
    • Excellent AI skills
    • A background within a Born in the Cloud or Cloud Native company
    • Experience managing customer references and/or advocacy programs
    • Strong storytelling and communication skills
    • Ability to work cross-functionally and drive execution

    Customer Marketing & Advocacy Manager in Bedford employer: Sapiens

    Join a dynamic and innovative team in London, where we prioritise employee growth and collaboration. As a Customer Marketing & Advocacy Manager, you'll thrive in a supportive work culture that values creativity and initiative, with opportunities to shape impactful customer stories and drive market credibility. Enjoy the flexibility of a hybrid or remote working model, alongside competitive benefits that foster both personal and professional development.
    Sapiens

    Contact Detail:

    Sapiens Recruiting Team

    StudySmarter Expert Advice 🤫

    We think this is how you could land Customer Marketing & Advocacy Manager in Bedford

    ✨Tip Number 1

    Network like a pro! Reach out to your connections on LinkedIn or industry events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.

    ✨Tip Number 2

    Show off your skills! Create a portfolio or a personal website showcasing your customer advocacy projects. This gives potential employers a taste of what you can do and makes you stand out from the crowd.

    ✨Tip Number 3

    Prepare for interviews by practising common questions related to customer marketing and advocacy. We recommend using the STAR method (Situation, Task, Action, Result) to structure your answers and highlight your achievements.

    ✨Tip Number 4

    Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!

    We think you need these skills to ace Customer Marketing & Advocacy Manager in Bedford

    Customer Advocacy Program Management
    Customer Success Story Creation
    Sales Enablement
    KPI Definition and Management
    Case Study Development
    Video Production for Customer Stories
    Customer Reference Directory Management
    Cross-Functional Collaboration
    Strong Storytelling Skills
    Communication Skills
    Event Promotion
    Webinar Coordination
    Podcast Production
    Public Relations Management
    Experience in B2B SaaS

    Some tips for your application 🫡

    Show Your Passion for Customer Advocacy: When writing your application, let us see your enthusiasm for customer advocacy. Share examples of how you've successfully built or managed similar programs in the past. We want to know what drives you!

    Tailor Your Experience: Make sure to highlight your relevant experience in customer marketing and advocacy. Use specific examples that align with the responsibilities listed in the job description. This helps us see how you fit into our vision.

    Be Clear and Concise: Keep your application clear and to the point. We appreciate well-structured responses that get straight to the heart of your achievements and skills. Avoid fluff – we want to know what makes you a great fit!

    Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining the StudySmarter team!

    How to prepare for a job interview at Sapiens

    ✨Know Your Customer Stories

    Before the interview, dive deep into the customer success stories relevant to the role. Be ready to discuss how you would create compelling narratives that highlight customer outcomes. This shows your understanding of the importance of storytelling in customer advocacy.

    ✨Understand the Metrics

    Familiarise yourself with key performance indicators (KPIs) that drive customer advocacy programs. Be prepared to discuss how you would define and measure success in this area. This demonstrates your analytical skills and ability to align with sales priorities.

    ✨Cross-Functional Collaboration

    Think about examples from your past experiences where you successfully collaborated with sales, marketing, or product teams. Share these stories during the interview to showcase your ability to work cross-functionally, which is crucial for this role.

    ✨Engage with the Company’s Vision

    Research StudySmarter's mission and values, and be ready to articulate how your experience aligns with them. Showing genuine interest in the company’s goals will help you stand out as a candidate who is not just looking for a job, but is passionate about contributing to the team.

    Customer Marketing & Advocacy Manager in Bedford
    Sapiens
    Location: Bedford

    Land your dream job quicker with Premium

    You’re marked as a top applicant with our partner companies
    Individual CV and cover letter feedback including tailoring to specific job roles
    Be among the first applications for new jobs with our AI application
    1:1 support and career advice from our career coaches
    Go Premium

    Money-back if you don't land a job in 6-months

    >