Customer Marketing & Advocacy Manager in Basildon
Customer Marketing & Advocacy Manager

Customer Marketing & Advocacy Manager in Basildon

Basildon Full-Time 60000 - 75000 £ / year (est.) Home office (partial)
Sapiens

At a Glance

  • Tasks: Build and scale a global customer advocacy program to showcase success stories.
  • Company: Dynamic company focused on customer success and innovative marketing strategies.
  • Benefits: Hybrid or remote work options, competitive salary, and opportunities for professional growth.
  • Other info: Collaborative environment with opportunities to engage with key customers and industry leaders.
  • Why this job: Make a real impact by turning customer success into compelling stories that drive sales.
  • Qualifications: 5+ years in customer marketing or advocacy with strong storytelling skills.

The predicted salary is between 60000 - 75000 £ per year.

We are looking for a Customer Advocacy & References Program Manager to build and scale a global customer advocacy program that turns customer success into compelling proof points, supports sales, and strengthens our market credibility. This role will own the end-to-end program - from creating customer stories to enabling sales with references and driving joint customer promotion.

Location/working model: London (Hybrid) or Remote (UK)

Key Responsibilities:

  • Build and manage a structured, global customer advocacy and references program
  • Define processes, governance, and KPIs to scale the program
  • Drive creation of:
  • In-depth case studies (outcome-driven)
  • Customer success snapshots (1-slide KPI stories)
  • Short customer videos
  • Ensure alignment with messaging and sales priorities
  • Build and manage a customer reference directory to serve sales efforts
  • Support sales with relevant references for active deals
  • Manage reference requests and customer engagement
  • Develop relationships with key customers for executive references and advisory programs
  • Drive joint customer promotion: events, speaking opportunities, webinars, podcasts, interviews and joint PR on key milestones
  • Partner with Sales, Customer Success, Product, and Marketing
  • Ensure advocacy assets are accessible and actively used
  • Requirements:

    • 5+ years in customer marketing, advocacy, product marketing, or customer success (B2B SaaS preferred)
    • Excellent AI skills
    • A background within a Born in the Cloud or Cloud Native company
    • Experience managing customer references and/or advocacy programs
    • Strong storytelling and communication skills
    • Ability to work cross-functionally and drive execution

    Customer Marketing & Advocacy Manager in Basildon employer: Sapiens

    Join a dynamic and innovative team in London, where we prioritise employee growth and collaboration. As a Customer Marketing & Advocacy Manager, you'll thrive in a supportive work culture that values creativity and initiative, with opportunities to shape impactful customer stories and drive market credibility. Enjoy the flexibility of a hybrid or remote working model, alongside competitive benefits that foster both personal and professional development.
    Sapiens

    Contact Detail:

    Sapiens Recruiting Team

    StudySmarter Expert Advice 🤫

    We think this is how you could land Customer Marketing & Advocacy Manager in Basildon

    ✨Tip Number 1

    Network like a pro! Reach out to your connections on LinkedIn or industry events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.

    ✨Tip Number 2

    Prepare for interviews by researching the company and its culture. We recommend practising common interview questions and tailoring your answers to highlight your customer advocacy experience. Show them you’re the perfect fit!

    ✨Tip Number 3

    Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. We suggest mentioning something specific from your conversation to make it personal.

    ✨Tip Number 4

    Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing familiar names pop up in our system!

    We think you need these skills to ace Customer Marketing & Advocacy Manager in Basildon

    Customer Advocacy Program Management
    Customer Success Story Creation
    Sales Enablement
    KPI Definition and Management
    Case Study Development
    Video Production for Customer Stories
    Customer Reference Directory Management
    Cross-Functional Collaboration
    Strong Storytelling Skills
    Communication Skills
    Event Promotion
    Webinar Coordination
    Podcast Production
    Public Relations Management
    Experience in B2B SaaS

    Some tips for your application 🫡

    Show Your Passion for Customer Advocacy: When writing your application, let us see your enthusiasm for customer advocacy! Share examples of how you've successfully built or managed similar programs in the past. We love to hear about your experiences and how they align with our mission.

    Tailor Your Application: Make sure to customise your CV and cover letter for this role. Highlight your relevant skills and experiences that match the job description. We want to see how you can contribute to our global customer advocacy programme!

    Be Clear and Concise: Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to read. We appreciate clarity and want to quickly understand your qualifications and fit for the role.

    Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to see what you bring to the table!

    How to prepare for a job interview at Sapiens

    ✨Know Your Customer Advocacy Inside Out

    Before the interview, dive deep into the concept of customer advocacy. Understand how it can transform customer success into compelling proof points. Be ready to discuss specific examples of successful advocacy programmes you've managed or contributed to.

    ✨Showcase Your Storytelling Skills

    Since storytelling is key in this role, prepare a few engaging narratives about your past experiences. Think about how you turned customer successes into impactful case studies or presentations. Practise articulating these stories clearly and concisely.

    ✨Familiarise Yourself with Sales Processes

    Understanding how customer advocacy supports sales is crucial. Brush up on sales strategies and think about how you can align advocacy efforts with sales priorities. Be prepared to discuss how you would manage reference requests and support sales teams effectively.

    ✨Build Relationships with Key Customers

    Think about how you’ve developed relationships with customers in the past. Be ready to share strategies for engaging with key customers for executive references and advisory programmes. Highlight any experience you have in driving joint promotions or events.

    Customer Marketing & Advocacy Manager in Basildon
    Sapiens
    Location: Basildon

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