At a Glance
- Tasks: Write and optimise high-performing copy for campaigns, landing pages, and ads using AI.
- Company: Join a dynamic team at a leading B2B growth-focused company.
- Benefits: Remote work options, competitive salary, and opportunities for professional growth.
- Other info: Be part of a diverse, inclusive team that values creativity and performance.
- Why this job: Make a real impact on campaign performance and pipeline growth with innovative AI tools.
- Qualifications: 2-3+ years in B2B copywriting and experience with AI content tools.
The predicted salary is between 40000 - 50000 € per year.
We’re looking for a B2B Growth Copywriter to join our global Demand Generation team and own the messaging layer behind our campaigns, landing pages, and ABM programs. This is not a “blog writer” role. This is about writing, testing, and optimizing content that drives conversions and revenue - powered by AI.
Location: United Kingdom (Remote) or London (Hybrid Flexible option)
What You’ll Actually Do
- Write and optimize high-performing LinkedIn & Google Ads copy
- Run A/B tests on messaging, headlines, and value propositions across campaigns and landing pages
- Own messaging for landing pages (Unbounce) and continuously improve conversion rates
- Create ABM-focused content for target accounts and segments
- Support email campaigns and SDR outreach with clear, compelling messaging
- Develop SEO-driven content aligned with business intent (not fluff)
- Improve website messaging across solutions, products, and key pages
- Work closely with demand gen, product marketing, and sales to align messaging with real market needs
- Use AI tools (e.g., ChatGPT, Claude, etc.) to generate, iterate, test, and scale content faster
- Continuously experiment with multiple messaging angles using AI to improve performance
What Success Looks Like
- Improved conversion rates across landing pages and campaigns
- Stronger CTR and engagement across paid media
- Consistent A/B testing cadence leading to measurable performance gains
- Increased content velocity and testing output using AI
- Clear AI-driven visibility into what messaging works (and why)
- Messaging that resonates with target audiences and drives action
- Content that contributes to pipeline and revenue, not just traffic
What We’re Looking For
- 2–3+ years of experience in B2B copywriting, content, or growth marketing
- Proven ability to write conversion-focused copy (ads, landing pages, emails)
- Hands‑on experience using AI tools to enhance content creation, testing, and efficiency
- Strong interest in testing, experimentation, and performance marketing
- Understanding of B2B audiences and complex products/services
- Ability to adapt messaging across different personas and industries
- Experience with SEO content targeting real business intent
- A mindset of continuous learning, iteration, and optimization
- Proven track record working for a Born‑in‑the‑Cloud or Cloud‑Native technology company – Must have
- Excellent English skills, both written and spoken
Why this role?
- You’ll directly impact campaign performance and pipeline growth
- Work in a team that actively leverages AI to scale marketing impact
- Be part of a performance-driven growth organization
If you’re a copywriter who thinks like a marketer - and uses AI to move faster, test more, and win more - we’d love to talk. Sapiens is an equal opportunity employer. We value diversity and strive to create an inclusive work environment that embraces individuals from diverse backgrounds.
B2B Growth Copywriter (Demand Generation) 1 employer: Sapiens
At Sapiens, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture, particularly for our B2B Growth Copywriter role. With the flexibility of remote or hybrid working in London, we offer a collaborative environment where creativity thrives, and employees are empowered to leverage AI tools for impactful results. Our commitment to employee growth is evident through continuous learning opportunities and a focus on performance-driven outcomes, making Sapiens a rewarding place to advance your career in demand generation.
StudySmarter Expert Advice🤫
We think this is how you could land B2B Growth Copywriter (Demand Generation) 1
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn, attend virtual events, and engage in conversations. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially any conversion-focused copy you've written. Make it easy for potential employers to see how you can drive results.
✨Tip Number 3
Prepare for interviews by practising your pitch. Be ready to discuss how you’ve used AI tools to enhance your writing and testing processes. Show them you’re not just a writer, but a growth marketer at heart!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to connect with us directly.
We think you need these skills to ace B2B Growth Copywriter (Demand Generation) 1
Some tips for your application 🫡
Show Off Your Copy Skills:When you're applying, make sure to showcase your best copywriting samples. We want to see how you can turn messaging into pipeline, so include examples that highlight your ability to write conversion-focused content.
Tailor Your Application:Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the specific skills and experiences we’re looking for in a B2B Growth Copywriter. Show us how you can optimise messaging for our campaigns.
Highlight Your AI Experience:Since we’re all about using AI to enhance our work, make sure to mention any tools you've used like ChatGPT or Claude. Tell us how these have helped you create, test, and scale content faster.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Sapiens
✨Know Your Audience
Before the interview, research the company’s target audience and their pain points. Understand how your copy can address these needs. This will help you demonstrate your ability to write conversion-focused content that resonates with B2B audiences.
✨Showcase Your AI Skills
Be prepared to discuss how you've used AI tools in your previous roles. Bring examples of how you've leveraged AI to enhance your writing process, run A/B tests, or optimise content. This will show that you’re not just a writer, but a strategic thinker who embraces technology.
✨Prepare for Practical Tests
Expect to be tested on your writing skills during the interview. Brush up on creating compelling ad copy or landing page messaging. Practise writing under time constraints to simulate the pressure of real-world demands, as this role requires quick thinking and adaptability.
✨Demonstrate a Growth Mindset
Highlight your experience with testing and optimisation. Share specific examples of how you’ve iterated on content based on performance metrics. This will show that you have a mindset geared towards continuous improvement, which is crucial for driving conversions and revenue.
