At a Glance
- Tasks: Lead product marketing for Property & Casualty solutions, driving demand and business growth.
- Company: Join Sapiens, a leader in the insurance tech space with a focus on innovation.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional development.
- Other info: Collaborative environment with a commitment to diversity and inclusion.
- Why this job: Make an impact in a dynamic industry while shaping product messaging and strategy.
- Qualifications: 5+ years in product marketing within the Property & Casualty insurance sector.
The predicted salary is between 60000 - 80000 £ per year.
Sapiens is seeking an expert of the Property & Casualty Industry. Our Product Marketing Manager will hold a pivotal role in crafting our product messaging, positioning and go-to-market. You will focus on the successful promotion and positioning of the Sapiens Property & Casualty Solutions. You will conceive and develop market analysis practices, understand the market dynamics, help in developing and conceiving the product roadmap and future vision, and help execute innovative marketing programs that drive demand, develop the company’s position as a leader in its category, create and execute on an integrated plan with sales to deliver significant business growth, including enabling the sales team to achieve targets. You will have strong influencing skills.
Main Responsibilities
- Market Analysis: Conduct market research to understand customer needs, competitive landscape, and industry trends. Use this data to inform product development and marketing strategies.
- Product Positioning: Define and refine the unique value proposition of Sapiens’ suite of Property & Casualty product offerings, positioning them effectively in the market to address customer pain points and differentiate from competitors.
- Content Creation: Create compelling marketing collateral, including product messaging, sales presentations, website content, case studies, competitive battle cards, customer workshops and other materials that communicate the product's benefits to customers.
- Go-to-Market Strategy: Assist in developing and executing go-to-market plans for new product launches, including target audience segmentation and marketing campaigns.
- Campaign Management: Work with the marketing department to plan and execute marketing campaigns, both online and offline, to generate leads, drive product awareness, and support sales efforts.
- Performance Metrics: Define and track key performance indicators (KPIs) to measure the success of marketing initiatives and make data-driven decisions for ongoing improvements.
- Cross-Functional Collaboration: Collaborate closely with product management, insurance practice, sales, and other teams to ensure alignment on product strategies and effective communication across the organization.
Requirements
- Strong Property & Casualty/General Insurance domain experience and at least 5 years of relevant experience.
- Experience in product marketing / business consultancy / product & market development in the Property & Casualty/General Insurance SaaS space.
- Experience in market analysis, product-market fit, roadmap development and marketing activities.
- Excellent communication and influencing skills.
- Adept at developing effective working relationships with peers, managers, and senior management within and across organizational lines, and working effectively and cooperatively with customers and vendors.
- Self-driven to excel in a fast-paced environment and with strong ability to anticipate challenges and work assertively to solve problems with a cross-functional team.
- Adjusts well to changes, situations, and periods of ambiguity (e.g., different management styles, new methods, systems, and procedures) and changing priorities within the business and the marketplace.
- Ability to multi-task, with excellent time management skills.
- Proficient in Microsoft Office Suite with expert skills in PowerPoint and Excel.
- Design Thinking and/or Pragmatic Marketing experience desired.
- Ability to travel occasionally as needed.
Educational Requirements
- Bachelor's degree in business, marketing or similar field, or equivalent qualifications.
Sapiens is an equal opportunity employer. We value diversity and strive to create an inclusive work environment that embraces individuals from diverse backgrounds.
Product Marketing Manager (P&C) ROW in London employer: Sapiens International
Sapiens is an exceptional employer that fosters a dynamic and inclusive work culture, where innovation and collaboration are at the forefront. As a Product Marketing Manager in the Property & Casualty sector, you will benefit from extensive professional growth opportunities, working alongside industry experts to shape impactful marketing strategies. With a commitment to employee development and a focus on diversity, Sapiens provides a rewarding environment for those looking to make a significant impact in their field.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager (P&C) ROW in London
✨Tip Number 1
Network like a pro! Reach out to folks in the Property & Casualty industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your expertise! Create content that highlights your knowledge of market analysis and product positioning. Share it online to get noticed by potential employers.
✨Tip Number 3
Prepare for interviews by practising your influencing skills. Think about how you can communicate your ideas clearly and persuasively, especially around marketing strategies.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Product Marketing Manager (P&C) ROW in London
Some tips for your application 🫡
Know Your Stuff:Before you start writing, make sure you understand the Property & Casualty industry inside out. We want to see your expertise shine through in your application, so do your research and show us how you can contribute to our product messaging and positioning.
Tailor Your Application:Don’t just send a generic CV and cover letter. We’re looking for someone who can craft compelling marketing collateral, so make sure your application reflects that. Highlight your relevant experience in product marketing and how it aligns with our needs at Sapiens.
Showcase Your Skills:Use your application to demonstrate your strong influencing skills and ability to collaborate across teams. We want to know how you've successfully worked with sales and product management in the past, so share specific examples that highlight your achievements.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re serious about joining the Sapiens team!
How to prepare for a job interview at Sapiens International
✨Know Your Market Inside Out
Before the interview, dive deep into the Property & Casualty industry. Understand the latest trends, customer needs, and competitive landscape. This knowledge will not only impress your interviewers but also help you articulate how you can contribute to Sapiens' product positioning and marketing strategies.
✨Showcase Your Communication Skills
As a Product Marketing Manager, strong communication is key. Prepare to discuss examples of how you've effectively communicated product benefits in the past. Bring along samples of your marketing collateral or presentations to demonstrate your ability to create compelling content that resonates with customers.
✨Be Ready to Discuss Cross-Functional Collaboration
Sapiens values teamwork across departments. Think of specific instances where you've collaborated with product management, sales, or other teams to achieve a common goal. Highlight your influencing skills and how you navigated any challenges during these collaborations.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities in a fast-paced environment. Prepare scenarios where you've had to adapt to changes or overcome obstacles. This will showcase your self-driven nature and ability to thrive under pressure, which are crucial for this role.
