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- Tasks: Lead field marketing strategy and execution for EMEA, driving pipeline growth and regional revenue.
- Company: Join Sapiens, a global leader in the insurance industry with a collaborative culture.
- Benefits: Hybrid working model, competitive salary, and opportunities for professional development.
- Why this job: Make a significant impact on marketing strategies and drive success across international markets.
- Qualifications: 10+ years in Field Marketing or GTM roles, with a strong B2B SaaS background.
- Other info: Be part of a diverse team committed to inclusivity and innovation.
The predicted salary is between 43200 - 72000 ÂŁ per year.
Sapiens UK is hiring a Head of Field Marketing - a senior go‑to‑market leader accountable for driving pipeline growth, accelerating deals, and enabling regional revenue performance through integrated field marketing programs. Based in the United Kingdom, this role owns the Field Marketing strategy and execution for EMEA as the primary region, while also supporting select international (Rest of World) markets as required.
The role acts as the primary marketing partner to regional sales leadership, translating global strategy into regional impact and ensuring marketing investments directly support pipeline, revenue, and market expansion goals.
Location / working model: Hybrid London (EC3R) or Remote UK with travel as required
Key Responsibilities
- Field Marketing Strategy & GTM Execution: Define and execute the Field Marketing strategy for EMEA, aligned with global GTM priorities and regional revenue objectives. Support broader international (ROW) markets as required, with EMEA representing the core focus and majority of scope. Translate corporate and product marketing strategy into regionally relevant campaigns, programs, and events that drive demand and pipeline progression. Own the regional Field Marketing plan, budget allocation, and performance tracking. Serve as the primary marketing partner to EMEA Sales leadership, ensuring tight alignment on priorities, target accounts, and growth plays. Design and execute sales‑aligned programs, including ABM initiatives, regional campaigns, executive events, and partner‑led activities that directly support pipeline creation and deal acceleration. Support priority deals and strategic accounts with tailored field programs and localized messaging.
- Campaigns, Programs & Events: Lead execution of integrated field campaigns, including customer events, industry conferences, executive roundtables, and partner initiatives. Collaborate closely with Product Marketing, Demand Generation, and Channels to localize messaging while maintaining global consistency. Ensure field programs are measurable, scalable, and repeatable across EMEA and relevant ROW markets.
- Leadership & Team Development: Build, lead, and develop a high‑performing Field Marketing team across EMEA and supporting international markets. Establish clear priorities, operating cadence, and accountability across the team. Act as a senior Field Marketing leader within the regional GTM organization.
- Measurement, Insights & Optimisation: Own regional Field Marketing KPIs, including pipeline contribution, campaign performance, and ROI. Use insights and performance data to continuously optimise programs and resource allocation. Provide regular reporting and recommendations to Marketing and GTM leadership.
Required Qualifications:
- 10+ years of experience in Field Marketing, Regional Marketing, or GTM roles within B2B SaaS or enterprise technology environments.
- Background in enterprise software, SaaS, or complex B2B sales cycles.
- Proven track record of driving pipeline and revenue impact through field‑led marketing programs.
- Deep experience partnering with Sales leadership in a regional or global matrix organization.
- Strong executive presence and ability to influence cross‑functionally.
- Experience leading and developing distributed teams.
Sapiens is a global leader in the insurance industry, delivering its award‑winning, cloud‑based SaaS insurance platform to over 600 customers in more than 30 countries. Sapiens’ platform offers pre‑integrated, low‑code capabilities to accelerate customers’ digital transformation. With more than 40 years of industry expertise, Sapiens has a highly professional team of over 5,000 employees globally. Sapiens is an equal opportunity employer. We value diversity and strive to create an inclusive work environment that embraces individuals from diverse backgrounds.
Your Recruitment Journey: We will keep you in the loop, as we focus on providing an inclusive screening and interview process. Each country has a local flavor, but here’s what you can expect during our recruitment process:
Head of Field Marketing, RoW in London employer: Sapiens International
Contact Detail:
Sapiens International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Field Marketing, RoW in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and engage with potential employers on social media. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and how they fit into the market. We want you to walk in feeling confident and ready to show them why you're the perfect fit for the Head of Field Marketing role.
✨Tip Number 3
Practice your pitch! Be ready to articulate your experience and how it aligns with the job description. We suggest rehearsing with a friend or in front of a mirror to nail down your delivery and make a lasting impression.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. We recommend mentioning something specific from your conversation to show your genuine interest in the role.
We think you need these skills to ace Head of Field Marketing, RoW in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in field marketing, especially in B2B SaaS. We want to see how your skills align with our goals at Sapiens!
Showcase Your Achievements: Don’t just list your responsibilities; share specific examples of how you’ve driven pipeline growth and revenue in previous roles. We love numbers and success stories that demonstrate your impact!
Be Authentic: Let your personality shine through in your application. We’re looking for someone who can connect with our team and culture, so don’t be afraid to show us who you are!
Apply Through Our Website: For the best chance of getting noticed, make sure to apply directly through our website. It helps us keep track of your application and ensures it reaches the right people at Sapiens!
How to prepare for a job interview at Sapiens International
✨Know Your Field Marketing Inside Out
Make sure you’re well-versed in the latest trends and strategies in field marketing, especially within the B2B SaaS space. Brush up on how to translate global strategies into regional campaigns that drive pipeline growth, as this will be a key focus for the role.
✨Align with Sales Leadership
Understand the sales team's priorities and how your marketing strategies can support them. Be prepared to discuss how you’ve successfully partnered with sales in the past to create tailored programs that accelerate deals and drive revenue.
✨Showcase Your Campaign Successes
Come armed with specific examples of successful integrated field campaigns you've led. Highlight measurable outcomes, such as pipeline contribution and ROI, to demonstrate your impact and ability to optimise marketing efforts.
✨Demonstrate Leadership Skills
As a senior leader, it’s crucial to show your experience in building and developing high-performing teams. Be ready to share your approach to establishing clear priorities and fostering accountability within your team, as well as how you’ve influenced cross-functional collaboration.