B2B Growth Copywriter (Demand Generation)
Location: London, United Kingdom (Hybrid)
We’re hiring a B2B Growth Copywriter to own the messaging layer behind our campaigns, landing pages, and ABM programs. You will write, test, and optimize content that drives conversions and revenue, powered by AI.
What you’ll actually do
Write and optimize high‑performing LinkedIn & Google Ads copy
Run A/B tests on messaging, headlines, and value propositions across campaigns and landing pages
Own messaging for landing pages (Unbounce) and continuously improve conversion rates
Create ABM‑focused content for target accounts and segments
Support email campaigns and SDR outreach with clear, compelling messaging
Develop SEO‑driven content aligned with business intent (not fluff)
Improve website messaging across solutions, products, and key pages
Work closely with demand gen, product marketing, and sales to align messaging with real market needs
Use AI tools (e.g., ChatGPT, Claude, etc.) to generate, iterate, test, and scale content faster
Continuously experiment with multiple messaging angles using AI to improve performance
What success looks like
Improved conversion rates across landing pages and campaigns
Stronger CTR and engagement across paid media
Consistent A/B testing cadence leading to measurable performance gains
Increased content velocity and testing output using AI
Clear AI‑driven visibility into what messaging works (and why)
Messaging that resonates with target audiences and drives action
Content that contributes to pipeline and revenue, not just traffic
What we’re looking for
2–3+ years of experience in B2B copywriting, content, or growth marketing
Proven ability to write conversion‑focused copy (ads, landing pages, emails)
Hands‑on experience using AI tools to enhance content creation, testing, and efficiency
Strong interest in testing, experimentation, and performance marketing
Understanding of B2B audiences and complex products/services
Ability to adapt messaging across different personas and industries
Experience with SEO content targeting real business intent
A mindset of continuous learning, iteration, and optimization
Proven track record working for a Born‑in‑the‑Cloud or Cloud‑Native technology company – Must have
Excellent English skills, both written and spoken
Why this role?
You’ll directly impact campaign performance and pipeline growth
Work in a team that actively leverages AI to scale marketing impact
Be part of a performance‑driven growth organization
If you’re a copywriter who thinks like a marketer and uses AI to move faster, test more, and win more, we’d love to talk.
Sapiens is an equal opportunity employer. We value diversity and strive to create an inclusive work environment that embraces individuals from diverse backgrounds.
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Location: London, United Kingdom (Hybrid)
We’re hiring a B2B Growth Copywriter to own the messaging layer behind our campaigns, landing pages, and ABM programs. You will write, test, and optimize content that drives conversions and revenue, powered by AI.
What you’ll actually do
Write and optimize high‑performing LinkedIn & Google Ads copy
Run A/B tests on messaging, headlines, and value propositions across campaigns and landing pages
Own messaging for landing pages (Unbounce) and continuously improve conversion rates
Create ABM‑focused content for target accounts and segments
Support email campaigns and SDR outreach with clear, compelling messaging
Develop SEO‑driven content aligned with business intent (not fluff)
Improve website messaging across solutions, products, and key pages
Work closely with demand gen, product marketing, and sales to align messaging with real market needs
Use AI tools (e.g., ChatGPT, Claude, etc.) to generate, iterate, test, and scale content faster
Continuously experiment with multiple messaging angles using AI to improve performance
What success looks like
Improved conversion rates across landing pages and campaigns
Stronger CTR and engagement across paid media
Consistent A/B testing cadence leading to measurable performance gains
Increased content velocity and testing output using AI
Clear AI‑driven visibility into what messaging works (and why)
Messaging that resonates with target audiences and drives action
Content that contributes to pipeline and revenue, not just traffic
What we’re looking for
2–3+ years of experience in B2B copywriting, content, or growth marketing
Proven ability to write conversion‑focused copy (ads, landing pages, emails)
Hands‑on experience using AI tools to enhance content creation, testing, and efficiency
Strong interest in testing, experimentation, and performance marketing
Understanding of B2B audiences and complex products/services
Ability to adapt messaging across different personas and industries
Experience with SEO content targeting real business intent
A mindset of continuous learning, iteration, and optimization
Proven track record working for a Born‑in‑the‑Cloud or Cloud‑Native technology company – Must have
Excellent English skills, both written and spoken
Why this role?
You’ll directly impact campaign performance and pipeline growth
Work in a team that actively leverages AI to scale marketing impact
Be part of a performance‑driven growth organization
If you’re a copywriter who thinks like a marketer and uses AI to move faster, test more, and win more, we’d love to talk.
Sapiens is an equal opportunity employer. We value diversity and strive to create an inclusive work environment that embraces individuals from diverse backgrounds.
#J-18808-Ljbffr
