At a Glance
- Tasks: Create compelling copy for campaigns, landing pages, and ads to drive conversions.
- Company: Join a dynamic team at a forward-thinking tech company in London.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Be part of an inclusive culture that values diversity and innovation.
- Why this job: Make a real impact on marketing performance using AI-driven strategies.
- Qualifications: 2-3 years of B2B copywriting experience and a passion for performance marketing.
The predicted salary is between 40000 - 50000 £ per year.
Location: London, United Kingdom (Hybrid)
We’re hiring a B2B Growth Copywriter to own the messaging layer behind our campaigns, landing pages, and ABM programs. You will write, test, and optimize content that drives conversions and revenue, powered by AI.
What you’ll actually do:
- Write and optimize high‑performing LinkedIn & Google Ads copy
- Run A/B tests on messaging, headlines, and value propositions across campaigns and landing pages
- Own messaging for landing pages (Unbounce) and continuously improve conversion rates
- Create ABM‑focused content for target accounts and segments
- Support email campaigns and SDR outreach with clear, compelling messaging
- Develop SEO‑driven content aligned with business intent (not fluff)
- Improve website messaging across solutions, products, and key pages
- Work closely with demand gen, product marketing, and sales to align messaging with real market needs
- Use AI tools (e.g., ChatGPT, Claude, etc.) to generate, iterate, test, and scale content faster
- Continuously experiment with multiple messaging angles using AI to improve performance
What success looks like:
- Improved conversion rates across landing pages and campaigns
- Stronger CTR and engagement across paid media
- Consistent A/B testing cadence leading to measurable performance gains
- Increased content velocity and testing output using AI
- Clear AI‑driven visibility into what messaging works (and why)
- Messaging that resonates with target audiences and drives action
- Content that contributes to pipeline and revenue, not just traffic
What we’re looking for:
- 2–3+ years of experience in B2B copywriting, content, or growth marketing
- Proven ability to write conversion‑focused copy (ads, landing pages, emails)
- Hands‑on experience using AI tools to enhance content creation, testing, and efficiency
- Strong interest in testing, experimentation, and performance marketing
- Understanding of B2B audiences and complex products/services
- Ability to adapt messaging across different personas and industries
- Experience with SEO content targeting real business intent
- A mindset of continuous learning, iteration, and optimization
- Proven track record working for a Born‑in‑the‑Cloud or Cloud‑Native technology company – Must have
- Excellent English skills, both written and spoken
Why this role?
- You’ll directly impact campaign performance and pipeline growth
- Work in a team that actively leverages AI to scale marketing impact
- Be part of a performance‑driven growth organization
If you’re a copywriter who thinks like a marketer and uses AI to move faster, test more, and win more, we’d love to talk.
Sapiens is an equal opportunity employer. We value diversity and strive to create an inclusive work environment that embraces individuals from diverse backgrounds.
B2B Growth Copywriter (Demand Generation) 1 employer: Sapiens International
At Sapiens, we pride ourselves on being an exceptional employer, offering a dynamic hybrid work environment in London that fosters creativity and innovation. Our culture is rooted in collaboration and continuous learning, providing ample opportunities for professional growth while leveraging cutting-edge AI tools to enhance your work. Join us to make a tangible impact on campaign performance and pipeline growth in a diverse and inclusive setting.
StudySmarter Expert Advice🤫
We think this is how you could land B2B Growth Copywriter (Demand Generation) 1
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Sapiens International and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Sapiens International are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Sapiens International on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Sapiens International. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace B2B Growth Copywriter (Demand Generation) 1
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Sapiens International. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Sapiens International:Show us that you’ve done your homework! In your application, briefly mention what you admire about Sapiens International’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Sapiens International
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Sapiens International will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Sapiens International, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
