At a Glance
- Tasks: Create compelling B2B copy that drives conversions and revenue using AI tools.
- Company: Join Sapiens, a global leader in the insurance tech industry.
- Benefits: Competitive salary, remote work options, and opportunities for professional growth.
- Other info: Dynamic team environment focused on continuous learning and innovation.
- Why this job: Make a real impact by optimising messaging that resonates with target audiences.
- Qualifications: 2-3+ years in B2B copywriting and experience with AI content tools.
The predicted salary is between 40000 - 50000 € per year.
If you know how to turn messaging into pipeline—not just content—and you actively use AI to work faster, test more, and improve results, we’re looking for a B2B Growth Copywriter to join our global Demand Generation team and own the messaging layer behind our campaigns, landing pages, and ABM programs. This is not a “blog writer” role. This is about writing, testing, and optimizing content that drives conversions and revenue—powered by AI.
Responsibilities
- Run A/B tests on messaging, headlines, and value propositions across campaigns and landing pages
- Own messaging for landing pages (Unbounce) and continuously improve conversion rates
- Create ABM‑focused content for target accounts and segments
- Support email campaigns and SDR outreach with clear, compelling messaging
- Develop SEO‑driven content aligned with business intent (not fluff)
- Improve website messaging across solutions, products, and key pages
- Work closely with demand‑gen, product marketing, and sales to align messaging with real market needs
- Use AI tools (e.g., ChatGPT, Claude, etc.) to generate, iterate, test, and scale content faster
- Continuously experiment with multiple messaging angles using AI to improve performance
Success Metrics
- Improved conversion rates across landing pages and campaigns
- Stronger CTR and engagement across paid media
- Consistent A/B testing cadence leading to measurable performance gains
- Increased content velocity and testing output using AI
- Clear AI‑driven visibility into what messaging works (and why)
- Messaging that resonates with target audiences and drives action
- Content that contributes to pipeline and revenue, not just traffic
Qualifications
- 2‑3+ years of experience in B2B copywriting, content, or growth marketing
- Proven ability to write conversion‑focused copy (ads, landing pages, emails)
- Hands‑on experience using AI tools to enhance content creation, testing, and efficiency
- Strong interest in testing, experimentation, and performance marketing
- Understanding of B2B audiences and complex products/services
- Ability to adapt messaging across different personas and industries
- Experience with SEO content targeting real business intent
- A mindset of continuous learning, iteration, and optimization
- Proven track record working for a Born‑in‑the‑Cloud or Cloud‑Native technology company—Must have
- Excellent English skills, both written and spoken
Sapiens is a global leader in the insurance industry, delivering its award‑winning, cloud‑based SaaS insurance platform to over 600 customers in more than 30 countries. Sapiens’ platform offers pre‑integrated, low‑code capabilities to accelerate customers’ digital transformation. With more than 40 years of industry expertise, Sapiens has a highly professional team of over 5,000 employees globally.
B2B Growth Copywriter (Demand Generation) 1 in London employer: Sapiens International Corporation N.V.
Sapiens is an exceptional employer for a B2B Growth Copywriter, offering a dynamic work culture that prioritises innovation and collaboration. With a strong focus on employee growth, Sapiens provides access to cutting-edge AI tools and encourages continuous learning, ensuring that you can enhance your skills while contributing to impactful campaigns that drive real business results. Located in a global hub of technology and insurance, you'll be part of a diverse team dedicated to transforming the industry with award-winning solutions.
Contact Detail:
Sapiens International Corporation N.V. Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land B2B Growth Copywriter (Demand Generation) 1 in London
✨Tip Number 1
Get your networking game on! Connect with people in the industry, attend events, and join online communities. You never know who might have a lead on that perfect B2B Growth Copywriter role.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best conversion-focused copy. Include examples of A/B tests you've run and the results. This will make you stand out when applying through our website.
✨Tip Number 3
Stay updated on AI tools and trends in copywriting. Share your insights on social media or in discussions. This shows you're proactive and passionate about using AI to drive results, which is key for us!
✨Tip Number 4
Prepare for interviews by practising how to articulate your experience with messaging and conversion rates. Be ready to discuss specific campaigns you've worked on and how you used testing to optimise performance.
We think you need these skills to ace B2B Growth Copywriter (Demand Generation) 1 in London
Some tips for your application 🫡
Show Off Your Copy Skills:When applying, make sure to showcase your best conversion-focused copy. We want to see how you can turn messaging into pipeline, so include examples of your work that highlight your ability to write compelling ads, landing pages, and emails.
Emphasise Your AI Experience:Since we’re all about using AI to enhance our content creation, don’t forget to mention any hands-on experience you have with AI tools. Tell us how you've used them to improve your writing process or test different messaging angles.
Tailor Your Application:Make your application stand out by tailoring it to our specific needs. We’re looking for someone who understands B2B audiences and can adapt messaging across different personas, so show us you get it!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team.
How to prepare for a job interview at Sapiens International Corporation N.V.
✨Know Your Audience
Before the interview, research Sapiens and their target audience. Understand their products and how they position themselves in the market. This will help you tailor your responses and demonstrate that you can create messaging that resonates with their specific B2B audience.
✨Showcase Your A/B Testing Skills
Be prepared to discuss your experience with A/B testing. Bring examples of past campaigns where you tested different messaging or headlines. Highlight the results and what you learned from those experiments, as this role heavily focuses on optimising content for conversions.
✨Demonstrate AI Proficiency
Since the role involves using AI tools, come ready to talk about your experience with them. Share specific instances where you've used AI to enhance your copywriting process, whether it’s generating ideas or improving efficiency. This will show that you’re not just a writer but also a tech-savvy marketer.
✨Prepare for Practical Tests
Expect to be tested on your writing skills during the interview. Practice writing conversion-focused copy on the spot, perhaps for a hypothetical landing page or email campaign. This will give you a chance to showcase your ability to create compelling messaging under pressure.
