At a Glance
- Tasks: Create compelling B2B copy that drives conversions and revenue using AI tools.
- Company: Join Sapiens, a global leader in the insurance tech industry.
- Benefits: Competitive salary, remote work options, and opportunities for professional growth.
- Other info: Be part of a dynamic team in a fast-paced, innovative environment.
- Why this job: Make an impact by crafting messaging that resonates and drives real results.
- Qualifications: 2-3+ years in B2B copywriting with a focus on conversion and AI tools.
The predicted salary is between 40000 - 50000 € per year.
If you know how to turn messaging into pipeline—not just content—and you actively use AI to work faster, test more, and improve results, we’re looking for a B2B Growth Copywriter to join our global Demand Generation team and own the messaging layer behind our campaigns, landing pages, and ABM programs. This is not a “blog writer” role. This is about writing, testing, and optimizing content that drives conversions and revenue—powered by AI.
Responsibilities
- Run A/B tests on messaging, headlines, and value propositions across campaigns and landing pages
- Own messaging for landing pages (Unbounce) and continuously improve conversion rates
- Create ABM‑focused content for target accounts and segments
- Support email campaigns and SDR outreach with clear, compelling messaging
- Develop SEO‑driven content aligned with business intent (not fluff)
- Improve website messaging across solutions, products, and key pages
- Work closely with demand‑gen, product marketing, and sales to align messaging with real market needs
- Use AI tools (e.g., ChatGPT, Claude, etc.) to generate, iterate, test, and scale content faster
- Continuously experiment with multiple messaging angles using AI to improve performance
Success Metrics
- Improved conversion rates across landing pages and campaigns
- Stronger CTR and engagement across paid media
- Consistent A/B testing cadence leading to measurable performance gains
- Increased content velocity and testing output using AI
- Clear AI‑driven visibility into what messaging works (and why)
- Messaging that resonates with target audiences and drives action
- Content that contributes to pipeline and revenue, not just traffic
Qualifications
- 2‑3+ years of experience in B2B copywriting, content, or growth marketing
- Proven ability to write conversion‑focused copy (ads, landing pages, emails)
- Hands‑on experience using AI tools to enhance content creation, testing, and efficiency
- Strong interest in testing, experimentation, and performance marketing
- Understanding of B2B audiences and complex products/services
- Ability to adapt messaging across different personas and industries
- Experience with SEO content targeting real business intent
- A mindset of continuous learning, iteration, and optimization
- Proven track record working for a Born‑in‑the‑Cloud or Cloud‑Native technology company—Must have
- Excellent English skills, both written and spoken
B2B Growth Copywriter (Demand Generation) 1 in City of Westminster employer: Sapiens International Corporation N.V.
Sapiens is an exceptional employer for a B2B Growth Copywriter, offering a dynamic work culture that prioritises innovation and collaboration. With a strong focus on employee growth, Sapiens provides access to cutting-edge AI tools and encourages continuous learning, ensuring that you can enhance your skills while contributing to impactful campaigns that drive real business results. Located in a global hub of technology and insurance, you'll be part of a diverse team dedicated to transforming the industry with award-winning solutions.
Contact Detail:
Sapiens International Corporation N.V. Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land B2B Growth Copywriter (Demand Generation) 1 in City of Westminster
✨Tip Number 1
Get your networking game on! Connect with people in the industry, attend events, and join online communities. You never know who might have a lead on that perfect B2B Growth Copywriter role.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best conversion-focused copy. Include examples of A/B tests you've run and the results—this will make you stand out to potential employers.
✨Tip Number 3
Don’t just apply anywhere—apply through our website! We love seeing candidates who are genuinely interested in joining our team. Tailor your application to show how you can drive conversions and revenue with your copy.
✨Tip Number 4
Stay updated on AI tools and trends in copywriting. Being able to demonstrate your knowledge of using AI for content creation and optimisation will give you a serious edge in the hiring process.
We think you need these skills to ace B2B Growth Copywriter (Demand Generation) 1 in City of Westminster
Some tips for your application 🫡
Show Your Conversion Skills:When you're applying, make sure to highlight your experience with writing conversion-focused copy. We want to see how you've turned messaging into pipeline in your previous roles, so share specific examples that demonstrate your impact!
Embrace AI in Your Application:Since we’re all about using AI to enhance our work, don’t shy away from mentioning the tools you’ve used. Tell us how you've leveraged AI to create, test, and optimise content faster—this will definitely catch our eye!
Tailor Your Messaging:Just like you would for a campaign, tailor your application to us! Use language that resonates with our job description and show us you understand the B2B landscape. This is your chance to demonstrate your ability to adapt messaging for different audiences.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Sapiens International Corporation N.V.
✨Know Your Audience
Before the interview, research Sapiens and their target audience. Understand their products and how they position themselves in the market. This will help you tailor your responses and demonstrate that you can create messaging that resonates with their specific B2B audience.
✨Showcase Your A/B Testing Skills
Be prepared to discuss your experience with A/B testing. Bring examples of past campaigns where you tested different messaging or headlines. Highlight the results and what you learned from those experiments, as this aligns perfectly with the role's focus on optimisation and performance.
✨Demonstrate AI Proficiency
Since the role involves using AI tools for content creation, come ready to talk about your experience with AI in copywriting. Share specific tools you've used, how they've improved your workflow, and any successful projects that benefited from AI-driven insights.
✨Prepare Conversion-Focused Examples
Have a portfolio of your best conversion-focused copy ready to share. Whether it's landing pages, email campaigns, or ads, make sure to explain the strategy behind each piece and how it contributed to driving conversions and revenue. This will show that you understand the importance of results-driven content.
