At a Glance
- Tasks: Shape user experiences and drive product awareness through storytelling and technical writing.
- Company: Sapia.ai is revolutionising ethical, AI-powered hiring for innovative companies worldwide.
- Benefits: Enjoy a flexible work environment with opportunities for growth and collaboration.
- Other info: Experience a unique chat interview process that values your potential beyond your CV.
- Why this job: Join a dynamic team to transform hiring into a fairer, faster, and more human experience.
- Qualifications: 4+ years in product marketing or onboarding, ideally in B2B SaaS or HR tech.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the Product Marketing Manager role at Sapia.ai
Join to apply for the Product Marketing Manager role at Sapia.ai
At Sapia.ai, we're pioneering the future of ethical, AI-powered hiring. With millions of candidates engaging with our Chat Interview every year, we are redefining how talent is discovered, assessed, and nurtured. Our products are trusted by some of the world's most innovative companies, and we're just getting started.
We’re hiring a seasoned Product Marketer to join our team.
You’ll sit in the product team, not marketing, because this is about shaping experience, as well as awareness. It puts you at the heart of the product, owning the moments that turn features into outcomes and users into champions.
You’ll work across Product, Design, CS, Sales, and Marketing to bring Sapia.ai’s platform to life for users and buyers with clarity, creativity, and hustle.
This is a rare blend of strategy and craft: part storyteller to shape narrative, part technical writer to drive understanding, part onboarding architect to guide users, and part sales enabler to close the loop.
This role can be based in Australia or the UK.
You shape the user journey, not just the story.
From onboarding flows to in-app education, your work drives how users experience the product, not just how they hear about it. You're not just creating awareness, you're guiding behaviour.
Speed and context are everything.
You move in sync with product teams, staying close to sprint cycles, release notes, and roadmap shifts, so you can launch, test, and iterate quickly where it matters most.
Your success lives in the data.
You use tools like Intercom, Heap, and Amplitude to track activation, measure engagement, and optimise every touchpoint inside the product. Growth is measured in usage, not impressions.
You focus on the moments after the contract: increasing adoption, educating users, and making sure features actually deliver value. Because real marketing doesn't stop at the signup.
What You’ll Own
Strategic Narrative Development
- Help shape and embed Sapia’s brand messaging through our platform – “why Sapia” and “why now”
- Align product copy and user journeys to business outcomes: speed, fairness, candidate love, and talent intelligence
- Write blog posts and product updates that reinforce our narrative and thought leadership
- Writing and Message Development for Feature Launches & GTM
- Own GTM messaging for new features, including comparison pages and sales battlecards: naming, positioning, benefits
- Write launch comms, feature explainers, and internal toolkits
- Develop sales decks and objection-handling content to support conversion
- Partner with CS and Sales to ensure internal enablement through clear, practical toolkits and guides
Customer Education & Adoption
- Create beautiful, clear content such as walkthrough videos, “how-to” explainers, and product one-pagers
- Develop role-specific use cases and stories tailored to recruiters, managers, and TA leaders
- Build a scalable content library to drive self-serve usage and deepen product adoption
- Build and manage in-product comms including tooltips, banners, and guided tours
- Use Intercom (or similar) to design onboarding journeys
- Translate complex AI features into benefit-driven, plain-English copy
- Collaborate with Design to ensure all messaging feels intuitive, fast, and human
What You’ll Bring
- 4+ years in product marketing, content, or onboarding — ideally in B2B SaaS or HR tech
- Experience creating onboarding journeys or in-product tours
- Empathy for users - you think in journeys, not just features
- Confidence using tools like Heap, Hotjar, Intercom, Canva
Why Join Us
At Sapia.ai, we’re not just building HR tech. We’re reinventing hiring to be fairer, faster, and more human. You’ll be part of a tight-knit, high-performing team working with iconic global brands. This is the perfect role if you love sitting close to product, building in public, and turning technical power into human experience.
How We Hire
We believe there’s more to you than your CV. So, we start with a chat interview, our very own, designed to uncover your potential and give you the space to share who you are in your own words. You’ll answer five role-relevant questions over chat and submit a short video answer. It’s untimed and mobile-friendly. Afterwards, you’ll get personalised insights from the interview, based on your responses. Our hiring team will reach out to you directly if they’d like to move forward.
Seniority level
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Seniority level
Mid-Senior level
Employment type
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Employment type
Full-time
Job function
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Job function
Marketing and Sales
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Industries
Software Development
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Product Marketing Manager employer: Sapia.ai
At Sapia.ai, we are not just transforming the hiring landscape; we are committed to fostering a collaborative and innovative work culture that empowers our employees to thrive. As a Product Marketing Manager, you will be part of a dynamic team that values creativity and strategic thinking, with ample opportunities for professional growth and development. Located in vibrant cities like London or Australia, you'll enjoy a supportive environment that encourages work-life balance while making a meaningful impact on how talent is discovered and nurtured.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager
✨Join Product Management Meetups
Get involved in local product management meetups or workshops. These events are perfect for meeting industry folks, sharing ideas, and staying updated on trends. Plus, you never know who might be hiring—it's a fantastic way to make connections that could lead to a job at places like Sapia.ai!
✨Show Off Your Product Sense
Create case studies or mini-projects showcasing your product management skills, and share them on platforms like Medium or LinkedIn. This not only puts your skills on display but also boosts your visibility in the product community. Imagine how impressed the hiring team at Sapia.ai would be by your initiative!
✨Utilise Online Communities
Dive into online product management communities like Product Coalition or Mind the Product. Engage in discussions, ask questions, and share your insights. These platforms are goldmines for networking and finding hidden job opportunities—many companies often scout talent from within these circles.
✨Leverage Your University Network
If you’ve recently graduated or are still in uni, tap into your alumni network for connections in product management. Many universities have their own job boards and affinity resources to help graduates land roles. Don't forget to keep an eye out for job openings at Sapia.ai through your school's career services!
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Show Off Your Product Passion:When applying for a product management role like Product Marketing Manager, let your passion for developing products shine through in your cover letter. Share specific examples of products you've managed, how you solved user needs, and any successful outcomes you've achieved. This is your chance to showcase your understanding of the product lifecycle!
Highlight Your Cross-Functional Skills:Product management isn't just about understanding the product; it’s about collaborating with different teams! Make sure to emphasise your experience working with developers, designers, and marketers. Use your CV to showcase your ability to bridge gaps between these areas, and include relevant experiences that demonstrate your communication and leadership skills!
Include Your Metrics and Achievements:In a full-time product management application, data speaks volumes! Quantify your achievements wherever possible. Did you increase user retention by a certain percentage? Launch a product ahead of schedule? Include these metrics in your CV to paint a picture of your impact and effectiveness in previous roles.
Tailor Your CV to the Role:Make sure your CV is tailored for the Product Marketing Manager position at Sapia.ai. Use keywords from the job description and ensure your relevant experiences are front and centre. Highlight any certifications or relevant training you’ve completed that will make you stand out as a strong candidate for the role. And remember, we’re excited to see your application on our website!
How to prepare for a job interview at Sapia.ai
✨Understand the Product Life Cycle
As a product management candidate, we need to get our head around the complete product life cycle. Be prepared to discuss real-world examples of how you’ve managed product development from ideation to launch. Bring specific insights on tools like JIRA or Trello that can help streamline these processes.
✨Showcase Your Cross-Functional Skills
Product management is all about collaboration. We should be ready to highlight how we’ve worked across teams—think marketing, engineering, and design. Prepare to discuss scenarios where you had to mediate differing opinions and how you got everyone on board with a shared vision.
✨Prepare for Case Studies
In a full-time role, we can expect to encounter case study questions during our interviews. Practise solving hypothetical product problems on the spot, such as prioritising features for a new app or improving user engagement metrics. This will show our analytical thinking and decision-making skills.
✨Know Your Metrics
Let’s face it, numbers are our best friends in product management. We should prepare to discuss key performance indicators (KPIs) and how we've used analytics to inform product decisions. Dive into examples where data has driven our strategy for improvements or justified product changes.
