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- Tasks: Shape user experiences and drive product awareness through storytelling and technical writing.
- Company: Sapia.ai is revolutionising ethical, AI-powered hiring for innovative companies worldwide.
- Benefits: Enjoy a flexible work environment with opportunities for growth and collaboration.
- Why this job: Join a dynamic team to transform hiring into a fairer, faster, and more human experience.
- Qualifications: 4+ years in product marketing or onboarding, ideally in B2B SaaS or HR tech.
- Other info: Experience a unique chat interview process that values your potential beyond your CV.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Join to apply for the Product Marketing Manager role at Sapia.ai
Join to apply for the Product Marketing Manager role at Sapia.ai
At Sapia.ai, we\’re pioneering the future of ethical, AI-powered hiring. With millions of candidates engaging with our Chat Interview every year, we are redefining how talent is discovered, assessed, and nurtured. Our products are trusted by some of the world\’s most innovative companies, and we\’re just getting started.
We’re hiring a seasoned Product Marketer to join our team.
You’ll sit in the product team, not marketing, because this is about shaping experience, as well as awareness. It puts you at the heart of the product, owning the moments that turn features into outcomes and users into champions.
You’ll work across Product, Design, CS, Sales, and Marketing to bring Sapia.ai’s platform to life for users and buyers with clarity, creativity, and hustle.
This is a rare blend of strategy and craft: part storyteller to shape narrative, part technical writer to drive understanding, part onboarding architect to guide users, and part sales enabler to close the loop.
This role can be based in Australia or the UK.
You shape the user journey, not just the story.
From onboarding flows to in-app education, your work drives how users experience the product, not just how they hear about it. You\’re not just creating awareness, you\’re guiding behaviour.
Speed and context are everything.
You move in sync with product teams, staying close to sprint cycles, release notes, and roadmap shifts, so you can launch, test, and iterate quickly where it matters most.
Your success lives in the data.
You use tools like Intercom, Heap, and Amplitude to track activation, measure engagement, and optimise every touchpoint inside the product. Growth is measured in usage, not impressions.
You focus on the moments after the contract: increasing adoption, educating users, and making sure features actually deliver value. Because real marketing doesn\’t stop at the signup.
What You’ll Own
Strategic Narrative Development
- Help shape and embed Sapia’s brand messaging through our platform – “why Sapia” and “why now”
- Align product copy and user journeys to business outcomes: speed, fairness, candidate love, and talent intelligence
- Write blog posts and product updates that reinforce our narrative and thought leadership
- Writing and Message Development for Feature Launches & GTM
- Own GTM messaging for new features, including comparison pages and sales battlecards: naming, positioning, benefits
- Write launch comms, feature explainers, and internal toolkits
- Develop sales decks and objection-handling content to support conversion
- Partner with CS and Sales to ensure internal enablement through clear, practical toolkits and guides
Customer Education & Adoption
- Create beautiful, clear content such as walkthrough videos, “how-to” explainers, and product one-pagers
- Develop role-specific use cases and stories tailored to recruiters, managers, and TA leaders
- Build a scalable content library to drive self-serve usage and deepen product adoption
- Build and manage in-product comms including tooltips, banners, and guided tours
- Use Intercom (or similar) to design onboarding journeys
- Translate complex AI features into benefit-driven, plain-English copy
- Collaborate with Design to ensure all messaging feels intuitive, fast, and human
What You’ll Bring
- 4+ years in product marketing, content, or onboarding — ideally in B2B SaaS or HR tech
- Experience creating onboarding journeys or in-product tours
- Empathy for users – you think in journeys, not just features
- Confidence using tools like Heap, Hotjar, Intercom, Canva
Why Join Us
At Sapia.ai, we’re not just building HR tech. We’re reinventing hiring to be fairer, faster, and more human. You’ll be part of a tight-knit, high-performing team working with iconic global brands. This is the perfect role if you love sitting close to product, building in public, and turning technical power into human experience.
How We Hire
We believe there’s more to you than your CV. So, we start with a chat interview, our very own, designed to uncover your potential and give you the space to share who you are in your own words. You’ll answer five role-relevant questions over chat and submit a short video answer. It’s untimed and mobile-friendly. Afterwards, you’ll get personalised insights from the interview, based on your responses. Our hiring team will reach out to you directly if they’d like to move forward.
Seniority level
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Seniority level
Mid-Senior level
Employment type
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Employment type
Full-time
Job function
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Job function
Marketing and Sales
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Industries
Software Development
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Product Marketing Manager employer: Sapia.ai
Contact Detail:
Sapia.ai Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Familiarise yourself with Sapia.ai's products and their unique selling points. Understanding how their AI-powered hiring works will help you articulate your insights during discussions and demonstrate your genuine interest in the role.
✨Tip Number 2
Prepare to discuss your experience with onboarding journeys and user education. Be ready to share specific examples of how you've successfully guided users through product features, as this aligns closely with the responsibilities of the role.
✨Tip Number 3
Showcase your analytical skills by being prepared to discuss how you've used data tools like Intercom or Heap in previous roles. Highlighting your ability to measure engagement and optimise user experiences will resonate well with the team.
✨Tip Number 4
Emphasise your storytelling abilities. Since the role requires shaping narratives and creating compelling content, be ready to present examples of how you've effectively communicated complex ideas in a relatable way.
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Product Marketing Manager position at Sapia.ai. Tailor your application to highlight relevant experiences that align with their focus on user journeys and product engagement.
Craft a Compelling Narrative: Since the role involves storytelling and shaping narratives, ensure your CV and cover letter reflect your ability to communicate effectively. Use specific examples from your past experiences that demonstrate how you've successfully developed product messaging or user education content.
Highlight Relevant Skills: Emphasise your experience with tools like Intercom, Heap, and Amplitude in your application. Mention any previous roles where you created onboarding journeys or in-product tours, as these are crucial for the position.
Prepare for the Chat Interview: Sapia.ai uses a unique chat interview process. Prepare by thinking about how you can articulate your experiences and skills in a concise manner. Be ready to answer role-relevant questions that showcase your understanding of product marketing and user engagement strategies.
How to prepare for a job interview at Sapia.ai
✨Understand the Product and Its Users
Before your interview, take the time to thoroughly understand Sapia.ai's products and the users they serve. Familiarise yourself with their Chat Interview feature and think about how you can enhance user experience through effective onboarding and education.
✨Showcase Your Storytelling Skills
As a Product Marketing Manager, storytelling is key. Prepare examples of how you've shaped narratives in previous roles. Be ready to discuss how you would communicate Sapia.ai's brand messaging and product benefits to different audiences.
✨Demonstrate Data-Driven Decision Making
Highlight your experience with tools like Intercom, Heap, and Amplitude. Be prepared to discuss how you've used data to track user engagement and optimise product touchpoints in the past, as this aligns with Sapia.ai's focus on measuring growth through usage.
✨Prepare for Collaborative Scenarios
Collaboration is crucial in this role. Think of examples where you've worked closely with product, design, and sales teams. Be ready to discuss how you can facilitate communication and ensure everyone is aligned on product launches and user journeys.
