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- Tasks: Shape user experiences and drive product adoption through creative storytelling and strategic messaging.
- Company: Join Sapia.ai, a leader in ethical AI-powered hiring solutions.
- Benefits: Work with iconic brands, competitive salary, and a supportive team culture.
- Why this job: Make a real impact by transforming how users engage with innovative HR tech.
- Qualifications: 4+ years in product marketing or onboarding, with a focus on user journeys.
- Other info: Flexible remote work options available in Australia or the UK.
The predicted salary is between 36000 - 60000 £ per year.
At Sapia.ai, we're pioneering the future of ethical, AI-powered hiring. With millions of candidates engaging with our Chat Interview every year, we are redefining how talent is discovered, assessed, and nurtured. Our products are trusted by some of the world's most innovative companies, and we're just getting started.
We're hiring a seasoned Product Marketer to join our team. You'll sit in the product team, not marketing, because this is about shaping experience, as well as awareness. It puts you at the heart of the product, owning the moments that turn features into outcomes and users into champions.
You'll work across Product, Design, CS, Sales, and Marketing to bring Sapia.ai's platform to life for users and buyers with clarity, creativity, and hustle. This is a rare blend of strategy and craft: part storyteller to shape narrative, part technical writer to drive understanding, part onboarding architect to guide users, and part sales enabler to close the loop.
This role can be based in Australia or the UK. You shape the user journey, not just the story. From onboarding flows to in-app education, your work drives how users experience the product, not just how they hear about it. You're not just creating awareness, you're guiding behaviour.
Speed and context are everything. You move in sync with product teams, staying close to sprint cycles, release notes, and roadmap shifts, so you can launch, test, and iterate quickly where it matters most. Your success lives in the data. You use tools like Intercom, Heap, and Amplitude to track activation, measure engagement, and optimise every touchpoint inside the product. Growth is measured in usage, not impressions.
You focus on the moments after the contract: increasing adoption, educating users, and making sure features actually deliver value. Because real marketing doesn't stop at the signup.
What You'll Own
- Strategic Narrative Development
- Help shape and embed Sapia's brand messaging through our platform – "why Sapia" and "why now"
- Align product copy and user journeys to business outcomes: speed, fairness, candidate love, and talent intelligence
- Write blog posts and product updates that reinforce our narrative and thought leadership
- Writing and Message Development for Feature Launches & GTM
- Own GTM messaging for new features, including comparison pages and sales battlecards: naming, positioning, benefits
- Write launch comms, feature explainers, and internal toolkits
- Develop sales decks and objection-handling content to support conversion
- Partner with CS and Sales to ensure internal enablement through clear, practical toolkits and guides
- Customer Education & Adoption
- Create beautiful, clear content such as walkthrough videos, "how-to" explainers, and product one-pagers
- Develop role-specific use cases and stories tailored to recruiters, managers, and TA leaders
- Build a scalable content library to drive self-serve usage and deepen product adoption
- Build and manage in-product comms including tooltips, banners, and guided tours
- Use Intercom (or similar) to design onboarding journeys
- Translate complex AI features into benefit-driven, plain-English copy
- Collaborate with Design to ensure all messaging feels intuitive, fast, and human
What You'll Bring
- 4+ years in product marketing, content, or onboarding — ideally in B2B SaaS or HR tech
- Experience creating onboarding journeys or in-product tours
- Empathy for users - you think in journeys, not just features
- Confidence using tools like Heap, Hotjar, Intercom, Canva
Why Join Us
At Sapia.ai, we're not just building HR tech. We're reinventing hiring to be fairer, faster, and more human. You'll be part of a tight-knit, high-performing team working with iconic global brands. This is the perfect role if you love sitting close to product, building in public, and turning technical power into human experience.
How We Hire
We believe there's more to you than your CV. So, we start with a chat interview, our very own, designed to uncover your potential and give you the space to share who you are in your own words. You'll answer five role-relevant questions over chat and submit a short video answer. It's untimed and mobile-friendly. Afterwards, you'll get personalised insights from the interview, based on your responses. Our hiring team will reach out to you directly if they'd like to move forward.
Product Marketing Manager in London employer: Sapia.ai
Contact Detail:
Sapia.ai Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager in London
✨Tip Number 1
Get to know the company inside out! Research Sapia.ai's products, values, and recent news. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral!
✨Tip Number 3
Prepare for the chat interview by practising your responses to role-relevant questions. Think about how your experience aligns with the responsibilities of the Product Marketing Manager role at Sapia.ai.
✨Tip Number 4
Don’t forget to follow up! After your interview, send a thank-you note expressing your appreciation for the opportunity. It’s a simple way to stand out and reinforce your enthusiasm for the role.
We think you need these skills to ace Product Marketing Manager in London
Some tips for your application 🫡
Be Authentic: When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to share your unique experiences and perspectives that make you a great fit for the Product Marketing Manager role.
Tailor Your Content: Make sure to align your application with the job description. Highlight your relevant experience in product marketing, especially in B2B SaaS or HR tech. Show us how your skills can help shape user journeys and drive product adoption!
Show Your Passion: We love candidates who are genuinely excited about what we do at Sapia.ai. Share why you’re interested in ethical AI-powered hiring and how you envision contributing to our mission of reinventing hiring to be fairer and more human.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Sapia.ai
✨Know the Product Inside Out
Before your interview, dive deep into Sapia.ai's platform. Understand its features, benefits, and how it stands out in the market. This knowledge will help you articulate how you can enhance user experiences and drive adoption.
✨Craft Your Storytelling Skills
As a Product Marketing Manager, storytelling is key. Prepare examples of how you've shaped narratives in previous roles. Think about how you can translate complex concepts into relatable stories that resonate with users and stakeholders.
✨Familiarise Yourself with Data Tools
Since success is measured in data, brush up on tools like Intercom, Heap, and Amplitude. Be ready to discuss how you've used these or similar tools to track engagement and optimise user journeys in past projects.
✨Prepare for Collaborative Scenarios
This role requires working closely with various teams. Think of examples where you've collaborated with product, design, or sales teams. Highlight how you’ve contributed to cross-functional projects and how you can bring that experience to Sapia.ai.
