At a Glance
- Tasks: Shape user experiences and drive product adoption through creative storytelling and strategic messaging.
- Company: Join Sapia.ai, a leader in ethical AI-powered hiring solutions.
- Benefits: Be part of a high-performing team with opportunities for growth and impact.
- Other info: Flexible remote work options available in Australia or the UK.
- Why this job: Transform how users engage with innovative HR tech and make hiring fairer and faster.
- Qualifications: 4+ years in product marketing or onboarding, ideally in B2B SaaS or HR tech.
The predicted salary is between 60000 - 80000 £ per year.
At Sapia.ai, we're pioneering the future of ethical, AI-powered hiring. With millions of candidates engaging with our Chat Interview every year, we are redefining how talent is discovered, assessed, and nurtured. Our products are trusted by some of the world's most innovative companies, and we're just getting started.
We’re hiring a seasoned Product Marketer to join our team. You’ll sit in the product team, not marketing, because this is about shaping experience, as well as awareness. It puts you at the heart of the product, owning the moments that turn features into outcomes and users into champions.
You’ll work across Product, Design, CS, Sales, and Marketing to bring Sapia.ai’s platform to life for users and buyers with clarity, creativity, and hustle. This is a rare blend of strategy and craft: part storyteller to shape narrative, part technical writer to drive understanding, part onboarding architect to guide users, and part sales enabler to close the loop.
This role can be based in Australia or the UK. You shape the user journey, not just the story. From onboarding flows to in-app education, your work drives how users experience the product, not just how they hear about it. You're not just creating awareness, you're guiding behaviour.
Speed and context are everything. You move in sync with product teams, staying close to sprint cycles, release notes, and roadmap shifts, so you can launch, test, and iterate quickly where it matters most. Your success lives in the data. You use tools like Intercom, Heap, and Amplitude to track activation, measure engagement, and optimise every touchpoint inside the product. Growth is measured in usage, not impressions.
You focus on the moments after the contract: increasing adoption, educating users, and making sure features actually deliver value. Because real marketing doesn't stop at the signup.
What You’ll Own- Strategic Narrative Development
- Help shape and embed Sapia’s brand messaging through our platform – “why Sapia” and “why now”
- Align product copy and user journeys to business outcomes: speed, fairness, candidate love, and talent intelligence
- Write blog posts and product updates that reinforce our narrative and thought leadership
- Writing and Message Development for Feature Launches & GTM
- Own GTM messaging for new features, including comparison pages and sales battlecards: naming, positioning, benefits
- Write launch comms, feature explainers, and internal toolkits
- Develop sales decks and objection-handling content to support conversion
- Partner with CS and Sales to ensure internal enablement through clear, practical toolkits and guides
- Customer Education & Adoption
- Create beautiful, clear content such as walkthrough videos, “how-to” explainers, and product one-pagers
- Develop role-specific use cases and stories tailored to recruiters, managers, and TA leaders
- Build a scalable content library to drive self-serve usage and deepen product adoption
- Build and manage in-product comms including tooltips, banners, and guided tours
- Use Intercom (or similar) to design onboarding journeys
- Translate complex AI features into benefit-driven, plain-English copy
- Collaborate with Design to ensure all messaging feels intuitive, fast, and human
- 4+ years in product marketing, content, or onboarding — ideally in B2B SaaS or HR tech
- Experience creating onboarding journeys or in-product tours
- Empathy for users - you think in journeys, not just features
- Confidence using tools like Heap, Hotjar, Intercom, Canva
At Sapia.ai, we’re not just building HR tech. We’re reinventing hiring to be fairer, faster, and more human. You’ll be part of a tight-knit, high-performing team working with iconic global brands. This is the perfect role if you love sitting close to product, building in public, and turning technical power into human experience.
How We HireWe believe there’s more to you than your CV. So, we start with a chat interview, our very own, designed to uncover your potential and give you the space to share who you are in your own words. You’ll answer five role-relevant questions over chat and submit a short video answer. It’s untimed and mobile-friendly. Afterwards, you’ll get personalised insights from the interview, based on your responses. Our hiring team will reach out to you directly if they’d like to move forward.
Product Marketing Manager in Cardiff employer: Sapia.ai
At Sapia.ai, we are not just transforming the hiring landscape; we are committed to fostering a collaborative and innovative work culture that empowers our employees to thrive. As a Product Marketing Manager, you will be part of a dynamic team that values creativity and strategic thinking, with ample opportunities for professional growth and development. Located in vibrant cities like London or Australia, you'll enjoy a supportive environment that encourages work-life balance while making a meaningful impact on how talent is discovered and nurtured.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager in Cardiff
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Sapia.ai and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Sapia.ai are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Sapia.ai on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Sapia.ai. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager in Cardiff
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Sapia.ai. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Sapia.ai:Show us that you’ve done your homework! In your application, briefly mention what you admire about Sapia.ai’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Sapia.ai
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Sapia.ai will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Sapia.ai, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
