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For Companies At a Glance
- Tasks: Lead innovative marketing strategies to drive demand and support customer success.
- Company: Join SAP, a global leader in tech, shaping the future of commerce.
- Benefits: Enjoy continuous learning, great benefits, and a supportive team culture.
- Why this job: Make a real impact in a dynamic environment while growing your skills.
- Qualifications: 5+ years in B2B marketing with strong analytical and communication skills.
- Other info: Embrace diversity and inclusion in a workplace that values your unique talents.
The predicted salary is between 36000 - 60000 £ per year.
We help the world run better. At SAP, we keep it simple: you bring your best to us, and we\’ll bring out the best in you. We\’re builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what\’s next. The work is challenging – but it matters. You\’ll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What\’s in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.
As the UKI Field Marketing Lead for HCM, you will be the strategic marketing partner to senior Line of Business (LOB), Sales, and Partner stakeholders. You will lead the development, execution, and optimization of a data-driven, customer-centric marketing strategy that drives demand, accelerates pipeline growth, and supports adoption across priority industries and audiences.
Key Responsibilities
- Own the UKI HCM Marketing Plan and Targets.
- Translate global and regional strategies into locally relevant, high-impact customer journeys. Define and manage the UKI marketing plan, ensuring alignment with business priorities and measurable outcomes.
- Execution Management & Program Delivery: Lead the end-to-end execution of integrated marketing programs, ensuring timely delivery, budget adherence, and operational excellence.
- Voice of the Customer: Leverage market insights, buyer behavior, and customer feedback to shape messaging, campaign design, and engagement strategies that resonate with target audiences.
- Cross-Team Orchestration: Drive collaboration across UKI marketing, global marketing, sales, partner teams, and external agencies to deliver cohesive, multi-channel programs that support pipeline acceleration and customer success.
- Outcome-Focused Marketing: Champion business impact over activity. Align marketing KPIs with sales goals, account plans, and pipeline metrics to ensure marketing contributes directly to revenue growth.
- Insight-Led Strategy: Use analytics and performance data to inform strategic decisions, optimize campaign effectiveness, and guide agile course correction.
- Elevate Storytelling: Craft compelling narratives that emotionally connect with B2B buyers and clearly articulate SAP’s value proposition across industries and personas.
What You Bring
- Bachelor’s degree in Marketing, Business Administration, or related field.
- 5+ years of B2B marketing experience, ideally in technology or software.
- Proven success in designing and executing integrated marketing campaigns.
- Strong data literacy and analytical skills to drive insight-led decision-making.
- Proficiency in marketing automation, CRM, and analytics platforms.
- Excellent stakeholder management and communication skills.
- Agile mindset with a passion for innovation and continuous improvement.
- Ability to build strong relationships across diverse teams and with customers.
SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender, sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.
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UKI Field Marketing Lead for HCM employer: SAP
Contact Detail:
SAP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land UKI Field Marketing Lead for HCM
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at SAP. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by researching the company culture and values. Show us how you align with our mission to help the world run better – it’ll make you stand out!
✨Tip Number 3
Practice your storytelling skills. We love compelling narratives, so be ready to share your experiences in a way that connects emotionally with us.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, we’re always looking for unique talents like yours!
We think you need these skills to ace UKI Field Marketing Lead for HCM
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the UKI Field Marketing Lead role. Highlight your B2B marketing experience and how it aligns with our mission at SAP. We want to see how your unique talents can help shape what’s next!
Showcase Your Achievements: Don’t just list your responsibilities; share your successes! Use metrics and examples to demonstrate how you’ve driven demand and supported pipeline growth in previous roles. We love seeing the impact you’ve made!
Be Authentic: Let your personality shine through in your application. We value authenticity and want to know who you are beyond your professional experience. Share your passion for innovation and continuous improvement – it’s what we’re all about!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the details you need about the role and our company culture there!
How to prepare for a job interview at SAP
✨Know Your Stuff
Before the interview, dive deep into SAP's mission and values. Understand how they align with your own experiences in B2B marketing, especially in technology. Be ready to discuss specific examples of how you've driven demand and pipeline growth in previous roles.
✨Showcase Your Data Skills
Since this role emphasises data-driven strategies, come prepared with examples of how you've used analytics to inform your marketing decisions. Highlight any tools or platforms you’ve used, and be ready to discuss how you measure success in your campaigns.
✨Be a Team Player
Collaboration is key in this role, so think of instances where you've successfully worked across teams. Share stories that demonstrate your stakeholder management skills and how you’ve orchestrated multi-channel programmes to achieve common goals.
✨Craft Your Narrative
Prepare to articulate your personal brand and how it connects with SAP’s value proposition. Think about how you can emotionally engage with B2B buyers through storytelling, and be ready to share your approach to crafting compelling narratives in your past campaigns.
