MU Demand Manager - UKI (Business Development Specialist)

We help the world run better. At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritise your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

The Demand Manager (DM) is responsible for driving the end-to-end Demand Management Framework (Discover, Plan, Execute, Steer) to ensure pipeline health and support sellers in achieving bookings targets. Acting as the single point of contact for Demand Generation best practices, the DM consolidates the One DG Action Plan and aligns Target Account Lists, Demand Programs, and Sales Plays across all demand sources, including Marketing, Digital Hub, Partners, Corporate CS&D, Enterprise Sales, and Customer Engagement. The role also leads regular steering forums and planning summits to review performance, reprioritise initiatives, and reallocate resources to maximise business outcomes.

Core Skills:

• Data-driven decision-making, advanced analytical capabilities, cross-functional stakeholder management, program and project management, exceptional communication and presentation skills, expertise in persona development and segmentation.
• Strong Program and Project Management: Highly organised with proven ability to plan and execute complex, cross-functional demand programs within a matrix environment.
• Analytical and Data-Driven Approach: Skilled in leveraging KPIs and advanced analytics using BI tools, Excel, and familiarity with SAC, DMD, Pipeline Analyzer, and Outreach.
• Stakeholder Management and Communication: Adept at building relationships and presenting to diverse audiences across Sales, Marketing, Partners, Sales Operations, and Customer Success Management in international, multicultural settings. Experienced in executive-level reporting and communication with strong executive presence and presentation skills.
• Demand Generation and Segmentation Expertise: Proficient in sales planning, digital and outbound tactics, and partner co-demand initiatives. Demonstrates thought leadership in identifying focus areas and generating pipeline strategies.
• Commercial and Product Acumen: Extensive experience in the UK/Ireland market combined with comprehensive SAP product portfolio knowledge and strategic insight.
• Operational Efficiency: Skilled in leveraging internal and external productivity tools, including AI, to maximise efficiency.

Experience & Qualifications:

• Bachelor’s degree (or equivalent); MBA/Master’s degree preferred.
• Approximately 10+ years of professional business experience, ideally in enterprise software sales, sales enablement (e.g., Center of Excellence, Industry Value Engineering, Sales Operations, Pre-sales, Marketing).
• 3+ years of SAP experience desirable; Cloud experience in a B2B environment advantageous.
• Proven leadership in driving results within virtual teams; fluent in English.

As Demand Manager for UKI you will:

• Deliver operational demand management for assigned UK & Ireland (UKI) focus areas, supporting the Head of Demand Management in strategy execution, governance, and stakeholder engagement.
• Orchestrate the Demand Management Framework (DMF) end-to-end — Discover, Plan, Execute, and Steer — for your focus areas. Coordinate cross-functional stakeholders to align expectations and timelines, enforce accountability, and ensure delivery against agreed milestones.
• Serve as the single point of contact for Demand Generation (DG) best practices within your domain. Consolidate the One DG Action Plan, align Target Account Lists and Demand Programs/Sales Plays, and drive execution across Sources of Demand (SoDs — Marketing, Digital Hub, Partners, Sales, Services, and Customer Engagement).
• Own pipeline health for your focus areas — creation, progression, and conversion — ensuring sellers can achieve bookings targets. Maintain and update demand reporting and dashboards to provide accurate, timely insights that support prioritisation and decision-making.
• Identify opportunities to enhance pipeline attainment and process efficiency; design and support implementation of practical solutions, tooling improvements, and standard operating procedures.
• Coach and guide business stakeholders on demand processes and best practices; drive adoption and contribute to continuous improvement initiatives to elevate demand management maturity across UKI.

Measurable outcomes you’ll own:

• Increased effectiveness and impact of Demand Management across assigned UKI areas.
• Pipeline accountability, including tracking creation, shape, progression, and conversion; identifying gaps and triggering mitigations; discontinuing underperforming DG activities and reallocating resources as needed.

Where you’ll belong and how we’ll support you:

• Reporting: Directly accountable to the Chief Business Officer (CBO), with day-to-day supervision and operational management provided by the UKI Head of Demand Management.
• Relationships: Operate within a strong matrix environment, collaborating across all functions and local SAP teams, and partnering with regional and global stakeholders.
• Working Location: London (Clockhouse Place) with hybrid working; regional travel as required.