Sales Manager - CPG & Life Sciences in London

We help the world run better. At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritise your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

As a First Line Sales Manager, you will be responsible for leading a team of account executives and promoting SAP's products and solutions to customers and prospects within the CPG & Life Sciences sectors. You will play a pivotal role in driving revenue management for your patch, including accurate forecasting, pipeline health, and demand generation strategies to ensure consistent growth and predictable results. You will lead and coach a high‐performing team of senior sales professionals, fostering strategic engagements and building trusted relationships with SAP's top enterprise customers, partners, and internal stakeholders. Your leadership will directly impact revenue attainment, customer success, and long‐term business growth.

Key Responsibilities

• Team Leadership: Lead and mentor a team of seasoned salespeople, promoting a collaborative atmosphere that encourages sharing of insights and best practices. Focus on skill development and strategic planning to enhance team performance.
• Strategic Engagements: Develop and execute comprehensive strategic engagement plans based on mid‐to‐long‐term planning while capitalising on short‐term opportunities (less than 12 months). Understand customer business goals, develop strategic plans, manage executive relationships, and align SAP's solutions portfolio to deliver value.
• Relationship Management: Build and sustain strong relationships with SAP's most significant enterprise customers, working diligently to understand and influence their business requirements and specifications. Become a trusted advisor at the senior level at the customer which adds value at every interaction.
• Opportunity Identification: Spot new opportunities where SAP's integrated solutions can address business needs. Generate demand by aligning SAP's capabilities with customer challenges to drive growth and solution adoption.
• Customer Success: Ensure customers effectively adopt SAP solutions and realise the full benefits, thereby enhancing their satisfaction and loyalty.
• Business Continuity and Expansion: Focus on the continuity of existing business and strategically expand engagements for named accounts. Seek opportunities for upselling and cross‐selling within the customer base and convert them into our Private and Public Cloud portfolio.
• Stakeholder Collaboration: Engage with partners and internal stakeholders, aligning efforts to support customer objectives and ensure a seamless experience. Establish executive relationships across industry, community, business groups, and key partners to provide strategic advice and grow business.

Expectations and Tasks

• Manage and coach a high‐calibre sales team.
• Define vision and strategy to generate competitive advantage and new revenue streams.
• Develop an understanding of SAP processes, market trends, and competitive tactics.
• Ensure disciplined solution selling with clear business cases and ROI.
• Drive the team toward market penetration and satisfaction levels.
• Manage opportunities and resources, removing obstacles and driving results.
• Facilitate growth and development of the sales team, setting objectives and performance standards.

Additional Information

As a people manager, you will support the success of both direct reports and extended team members by identifying development opportunities and providing immediate feedback for improvement.

What You'll Bring

• 15+ years in sales of complex business software/IT solutions.
• Proven track record in business application software sales.
• Experience in team‐selling environments.
• Success in complex, long‐cycle sales campaigns and contract negotiations.

Education and Qualifications / Skills and Competencies

• Demonstrated knowledge of consultative selling methodologies and risk mitigation strategies.
• Fluent in English.

SAP is looking for a Sales Manager with a deep understanding of the market, a proven track record, and a passion for driving customer success and cloud revenue growth. If you thrive in a fast‐paced, consultative environment and are ready to lead a team toward achieving strategic business goals, apply now to join our dynamic sales team.

Recruitment Process Disclosure

AI Usage in the Recruitment Process: For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process. Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition Details

Requisition ID: 444386 | Work Area: Sales | Expected Travel: 0‐10% | Career Status: Management | Employment Type: Regular Full‐Time | Additional Locations:

Equal Employment Opportunity

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, etc.), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements. SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e‐mail with your request to Recruiting Operations Team: Careers@sap.com. Successful candidates might be required to undergo a background verification with an external vendor.