At a Glance
- Tasks: Drive partner marketing initiatives to boost revenue and engagement through innovative strategies.
- Company: Join SAP, a leader in tech innovation with a focus on collaboration and growth.
- Benefits: Enjoy competitive pay, great benefits, and opportunities for continuous learning and development.
- Why this job: Make a real impact in a dynamic role that blends strategy with hands-on execution.
- Qualifications: Experience in field or partner marketing, with strong analytical and collaboration skills.
The predicted salary is between 60000 - 80000 £ per year.
We help the world run better. At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We’re builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what’s next. The work is challenging – but it matters. You’ll find a place where you can be yourself, prioritise your wellbeing, and truly belong. What’s in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.
The Partner Field Marketing Manager is responsible for accelerating incremental, partner‑driven revenue through strategic and tactical field marketing initiatives. Reporting into the VP EMEA Marketing, this role works closely with regional/MU Go-To‑Market (GTM) stakeholders, the newly formed partner success team, and key partners to design and execute marketing programs that drive pipeline, revenue, and partner engagement. This is a hybrid strategic and hands‑on role, combining regional planning, partner alignment, and performance management with day‑to‑day execution of partner field marketing activities.
Key Responsibilities- Strategy & Alignment: Align partner field marketing priorities to the regional/MU Go-To-Market strategy, ensuring clear contribution to commercial objectives. Act as the primary marketing liaison for partners within the region, ensuring joint plans are aligned to business priorities and revenue goals. Partner closely with the partner success team to support partner‑led motions, shared campaigns, and execution excellence. Develop annual and quarterly partner field marketing plans focused on incremental revenue growth.
- Execution & Activation: Plan, execute, and optimise partner field marketing programs, including demand generation campaigns, events, partner activations, and co‑marketing initiatives. Translate regional strategy into tactical, local execution that reflects partner priorities, market nuance, and customer needs. Ensure consistent activation across priority partners while allowing flexibility for partner‑specific motions. Manage partner marketing investments to maximise ROI and revenue impact.
- Partner Enablement & Readiness: Work closely with global partner marketing and sales teams to reinforce Concur value propositions, key use cases, and differentiated messaging aligned to regional/MU GTM priorities. Collaborate with internal stakeholders (including Sales and Partner teams) to support partner readiness through campaigns, enablement assets, events, and field activations. Focus primarily on SAP partners, building strong working relationships and tailoring field marketing and enablement programs to the SAP ecosystem and joint go‑to‑market motions.
- Partner Engagement in SAP Concur Marketing Activities: Ensure partners are actively involved in SAP Concur direct marketing initiatives wherever possible, strengthening joint go‑to‑market execution and shared pipeline creation. Identify and secure the right partners for participation in regional, MU, and local SAP Concur marketing programs, aligning involvement to strategic priorities and revenue opportunity. Own partner recruitment, alignment, and readiness for flagship regional events, including Fusion Exchange and Concur Day, ensuring strong SAP partner representation. Work cross‑functionally with Field Marketing, Sales, and Partner teams to integrate partners into event agendas, campaigns, and customer‑facing activities in a meaningful and value‑driven way. Ensure partner participation enhances customer experience, clearly reinforces Concur value propositions, and supports pipeline and revenue goals. Measure and report on the impact of partner participation in SAP Concur‑led marketing activities, using insights to refine future engagement and event strategies.
- Revenue & Performance Impact: Own partner marketing contribution to pipeline and revenue, with clear measurement and reporting. Track performance against key KPIs, including pipeline creation, influenced revenue, partner engagement, and campaign ROI. Use insights and results to optimise future partner investments and programs. Provide regular reporting and performance updates to Field Marketing leadership and regional stakeholders.
- Collaboration & Influence: Work cross‑functionally with Field Sales, Partner Sales and Marketing teams to ensure seamless execution and alignment. Build strong, trusted relationships with partner marketing teams – regional and corporate teams. Act as a strategic advisor to partners on how to best leverage field marketing to drive mutual growth.
- Experience in field marketing, partner marketing, or demand generation, ideally within a B2B or technology environment.
- Proven ability to drive measurable revenue impact through marketing programs.
- Strong understanding of partner ecosystems and go‑to‑market models.
- Ability to operate effectively across strategic planning and tactical execution.
- Proficiency in English.
- Excellent stakeholder management and collaboration skills across multiple teams and partners.
- Strong analytical mindset with experience managing budgets, performance tracking, and ROI measurement.
- Clear, measurable incremental revenue impact from partners.
- Strong alignment between partner field marketing, regional/MU GTM priorities, and the partner success teams.
- High‑quality execution of partner programs that scale effectively across the region.
- Trusted relationship with partners and internal teams as a strategic and tactical marketing leader.
Partner Field Marketing Manager (fixed-term) in London employer: SAP
At SAP, we pride ourselves on fostering a dynamic work environment that champions personal growth and wellbeing. As a Partner Field Marketing Manager, you'll be part of a collaborative team that values your unique talents while providing ample opportunities for skill development and career advancement. With a strong focus on innovation and inclusivity, our hybrid work culture allows you to thrive both professionally and personally in a role that truly makes an impact.
StudySmarter Expert Advice🤫
We think this is how you could land Partner Field Marketing Manager (fixed-term) in London
✨Tip Number 1
Network like a pro! Reach out to current employees at SAP or in similar roles on LinkedIn. Ask them about their experiences and any tips they might have for landing the job. Personal connections can make a huge difference!
✨Tip Number 2
Prepare for the interview by researching SAP's recent projects and initiatives. Show us that you’re not just interested in the role, but also in how you can contribute to our mission of helping the world run better.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with the Partner Field Marketing Manager role. We want to hear how you can drive revenue and engage partners effectively.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re serious about joining the team!
We think you need these skills to ace Partner Field Marketing Manager (fixed-term) in London
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about the opportunity to drive partner marketing initiatives and contribute to our success.
Tailor Your Experience:Make sure to highlight your relevant experience in field marketing or partner marketing. We’re looking for specific examples that demonstrate how you've driven revenue impact in previous roles, so don’t hold back!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so use bullet points where possible to make it easy for us to see your key achievements and skills at a glance.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at SAP
✨Know Your Stuff
Before the interview, dive deep into SAP's partner marketing strategies and recent initiatives. Familiarise yourself with their key products and how they align with market needs. This will not only show your genuine interest but also help you articulate how your experience can contribute to their goals.
✨Showcase Your Experience
Prepare specific examples from your past roles that demonstrate your ability to drive revenue through field marketing. Highlight any successful campaigns you've executed, especially those involving partnerships. Use metrics to back up your claims – numbers speak volumes!
✨Ask Insightful Questions
Interviews are a two-way street! Prepare thoughtful questions about SAP's current challenges in partner marketing or their future strategies. This shows you're not just interested in the role, but also in the company's direction and how you can fit into that picture.
✨Be Yourself
SAP values authenticity and wellbeing, so don’t be afraid to let your personality shine through. Share your passion for marketing and how you approach collaboration with partners. Building rapport with your interviewers can make a lasting impression!
