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- Tasks: Drive innovative demand generation strategies and analyse high-value opportunities to boost pipeline.
- Company: Join SAP, a global leader in business application software, committed to innovation and collaboration.
- Benefits: Enjoy flexible working models, personal development opportunities, and a supportive team environment.
- Why this job: Be part of a purpose-driven culture that values diversity and empowers you to make an impact.
- Qualifications: Experience in demand generation within tech, strong communication skills, and a collaborative mindset required.
- Other info: This role offers a hybrid work model with potential travel up to 30%.
The predicted salary is between 42000 - 84000 £ per year.
Job Description
At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.
Job summary
The Demand Management Expert acts as the Top of the Funnel brain and execution engine of SAP's demand ecosystem. This role drives better-informed and data-driven top of the funnel investment decisions, alignment of top of the funnel activities across functions (e.g. marketing, digital hub, sales, partnerships, CSM, etc.) and Lines of Business (e.g. ERP, F&S, HCM, BDC, BTP, CX, SCM, etc.), consolidation of best practice and higher conversion of high-value pipeline. This role is critical in turning top of the funnel information and insights into strategic decisions and helps SAP focus on high-impact demand, cut out low-yield activity, and strengthen the link between marketing, sales, and product investment. This role focuses on maximizing ROI by using data to guide decisions and reallocating resources as needed. While it doesn't own reporting, it drives insight-based actions and works closely with RevOps/S&O to address reporting gaps and align on expectations. Additionally, it delivers insights to senior leadership, identifies new and creative top-of-the-funnel activities to generate more pipeline, and supports the adoption of a best-in-class top-of-the-funnel toolset. It is important to have an entrepreneurial mindset, quickly identify what's working, what's not, and where the business must pivot to maximize ROI from its demand-generation efforts-across marketing, partners, campaigns, events etc.
What you'll do
Demand Generation Innovation & Enablement
Drive net new pipeline through global demand programs across LoBs by piloting innovative tactics, uncovering whitespace, and equipping teams with scalable tools, playbooks, and data-driven guidance. It emphasizes best practice sharing across regions and business units, fostering cross-regional collaboration and empowering local teams through enablement and consistent guidance. Clear expectations should be set for how Regions, MUs, and SAs staff and structure their Demand Management efforts
Data Integrity & Insight Delivery
Ensure accurate opportunity data across SAP tools (e.g., CRM, Harmony, Outreach) and delivers actionable reporting that converts numbers into strategic insights. It defines business requirements for reports and dashboards, partnering with RevOps/S&O to shape these tools while focusing on interpreting insights rather than producing raw reports. The role uses insights to proactively identify pipeline and coverage gaps, challenge teams on areas for improvement, and guide data-driven decision-making.
High-Value Opportunity Intelligence (>€250K)
Analyse all new opportunities above €250K to understand their source, success drivers, and recurring patterns, delivering recommendations on what to start, stop, or scale to improve demand generation and eliminate inefficiencies. As a known gap, lead high-value opportunity analysis, ensuring insights directly inform LoB strategy and subsequent actions.
Source Attribution & Investment Strategy
Assess demand generation performance at the source level-campaigns, events, partners, and more-to identify what consistently delivers quality pipeline. Guide strategic shifts in demand investment based on source-level performance and pipeline quality trends, recommending reallocations based on ROI.
Opportunity Quality, Governance & Risk Monitoring
Track discontinued and disqualified opportunities over €250K, analysing lead source, time in funnel, and disqualification reasons to identify qualification issues and speculative pipeline. Focus on interpreting patterns to improve targeting, while data management responsibility lies with RevOps.
Loss Analysis & Conversion Bottlenecks
Monitor high-value losses to identify sales execution, product issues or competitive gaps. using findings to improve conversion rates and pipeline quality. The role focuses not just on generating insights, but also driving actions across Enablement, Sales, and Product. It's crucial that CROs play a key role in securing qualitative customer feedback post-loss, as this is not just a data issue but also a feedback collection challenge
What you bring
- Demand Generation expertise within a Technology Organization
- Product focused delivery experience in a global context
- Experience leading high performing teams within a matrixed, global organization, across functional areas and diverse cultures.
- Exceptional interpersonal, communication, collaboration, and presentation skills on Senior Management level / C-Level
- Fluency in English
Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.
We are ethical and compliant
Our leadership credo: Do what's right. Make SAP better for generations to come. We believe that great leadership extends far beyond the mere pursuit of business goals. We value and foster leadership that is driven with purpose and integrity. Our leaders are role models who uphold SAP's values and shape SAP's culture of integrity, by demonstrating and championing ethical and compliant behavior towards all stakeholders.
We win with inclusion
SAP's culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.
EOE AA M/F/Vet/Disability:
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Successful candidates might be required to undergo a background verification with an external vendor.
Requisition ID: 432173 | Work Area: Customer Service and Support | Expected Travel: 0 – 30% | Career Status: Management | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid.
Requisition ID: 432173
Posted Date: Jul 24, 2025
Work Area: Customer Service and Support
Career Status: Management
Employment Type: Regular Full Time
Expected Travel: 0 – 30%
Location:
Demand Generation Expert - BTP employer: SAP
Contact Detail:
SAP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Demand Generation Expert - BTP
✨Tip Number 1
Familiarise yourself with SAP's demand generation strategies and tools. Understanding their current methodologies will help you speak their language during interviews and demonstrate your ability to contribute from day one.
✨Tip Number 2
Network with current or former SAP employees on platforms like LinkedIn. Engaging in conversations about their experiences can provide valuable insights into the company culture and expectations for the Demand Generation Expert role.
✨Tip Number 3
Prepare to discuss specific examples of how you've driven demand generation in previous roles. Highlighting your data-driven decision-making and innovative tactics will showcase your fit for the position.
✨Tip Number 4
Stay updated on industry trends and best practices in demand generation. Being knowledgeable about the latest tools and techniques will not only impress your interviewers but also show your commitment to continuous learning.
We think you need these skills to ace Demand Generation Expert - BTP
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Demand Generation Expert position. Tailor your application to highlight relevant experiences that align with the job description.
Craft a Compelling CV: Your CV should clearly showcase your demand generation expertise, particularly within technology organisations. Use quantifiable achievements to demonstrate your impact in previous roles, especially those related to data-driven decision-making and pipeline management.
Write a Strong Cover Letter: In your cover letter, express your passion for SAP's mission and culture. Highlight your entrepreneurial mindset and ability to drive insights-based actions. Make sure to connect your skills and experiences directly to the key responsibilities outlined in the job description.
Proofread and Edit: Before submitting your application, thoroughly proofread your documents. Check for any grammatical errors or typos, and ensure that your formatting is consistent. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at SAP
✨Understand the Demand Generation Landscape
Familiarise yourself with the latest trends and best practices in demand generation, especially within technology organisations. Be prepared to discuss how you can leverage data-driven insights to enhance top-of-the-funnel strategies.
✨Showcase Your Collaborative Spirit
SAP values collaboration across various functions. Highlight your experience working in cross-functional teams and how you've successfully driven alignment between marketing, sales, and product investment in previous roles.
✨Prepare for Data-Driven Discussions
Since the role focuses on maximising ROI through data, be ready to discuss specific examples where you've used data to inform strategic decisions. Bring insights from past experiences that demonstrate your analytical skills and ability to pivot based on performance metrics.
✨Emphasise Your Entrepreneurial Mindset
The ideal candidate should have an entrepreneurial approach to identifying opportunities and challenges. Prepare to share instances where you've innovated or adapted strategies to improve demand generation outcomes, showcasing your proactive nature.