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- Tasks: Lead product marketing and shape how enterprises adopt Intelligent Change Management.
- Company: Basis Technologies, a leader in SAP change management.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Why this job: Make a real impact in the enterprise software landscape with innovative solutions.
- Qualifications: 7-10 years in product marketing, especially in B2B software and SAP ecosystems.
- Other info: Join a fast-paced environment where you can build and influence from the ground up.
The predicted salary is between 72000 - 108000 £ per year.
The Product Marketing Director will establish and scale the product marketing function at Basis from the ground up, shaping how the global enterprise market understands and adopts Intelligent Change Management. This is a foundational leadership role with clear ownership, positioning, messaging, competitive strategy, and go-to-market execution. You will define how enterprises think about SAP change and why Basis Technologies is the strategic partner that enables SAP to move at the speed of business. You must deeply understand the realities of SAP-led and ERP-centric enterprises and be able to turn complex technical capability into clear, compelling stories that influence.
Responsibilities
- Product Positioning & Messaging
- Define compelling, differentiated messaging that positions Basis Technologies as the leader in intelligent SAP change.
- Articulate how our solutions help enterprises change SAP at the speed of business.
- Develop value propositions aligned to enterprise pain points, industry needs, and transformation journeys.
- Market & Customer Insight
- Build a deep understanding of the global enterprise SAP market - including market trends, SAP modernization drivers, customer maturity levels, and barriers to adoption.
- Identify patterns across industries and geographies that influence SAP change behaviour.
- Translate insights into targeted messaging, personas, and GTM strategy.
- Go-To-Market Leadership
- Own GTM strategy and execution for new product launches, intelligent capabilities, and solution updates.
- Define target audiences, adoption paths, and market education programs.
- Equip Sales and Customer Success to confidently explain why enterprises must adopt intelligent SAP change.
- Competitive & Ecosystem Intelligence
- Map the evolving SAP ecosystem, including AI, automation, and testing technologies.
- Develop competitive positioning, battlecards, and insights that help Sales win.
- Provide market-level feedback to Product on opportunities, gaps, and differentiation.
- Content & Thought Leadership
- Create high-impact thought leadership, including whitepapers, solution briefs, webinars, presentations, and website messaging that educate the market on intelligent SAP change.
- Build narratives around business agility, digital transformation challenges, and intelligence-led SAP modernization.
- Support analyst relations and industry events with crisp, insight-led storytelling.
- Sales & Field Enablement
- Deliver the tools Sales needs to position our solutions effectively: messaging guides, pitch decks, persona frameworks, competitive insights, and talk tracks.
- Train global teams on how to articulate the value of intelligent SAP change management.
- Cross-Functional Leadership
- Partner with Product Management to ensure product capabilities align to market needs and are communicated clearly.
- Work with Content and Demand Gen to convert market insights into effective Point of View engagement pieces, campaigns and segmentation.
- Collaborate with Customer Success to source stories, validate messaging, and shape adoption paths.
Qualifications
Essential
- 7-10+ years of product marketing experience in enterprise B2B software.
- Deep understanding of SAP-led or ERP-centric enterprises and the realities of changing mission-critical systems.
- Proven ability to translate complex technical concepts into compelling narratives that influence market behaviour.
- Demonstrated success launching products, capabilities, or categories in global markets.
- Strong storytelling, communication, and cross-functional leadership skills.
- Ability to analyse market dynamics and synthesize insights into actionable strategy.
Preferred
- Experience in the SAP ecosystem or adjacent enterprise platforms (ERP, automation, testing, DevOps, integration, data).
- Background in AI-driven, automation-led, or DevOps-oriented enterprise solutions.
- Experience working with analysts, industry advisors, and senior CIO / IT leadership audiences.
Personal Attributes
- Strategic thinker with a passion for shaping markets and changing how people think.
- Insight-driven, analytical, and deeply curious about enterprise customer challenges.
- Confident influencer who collaborates effectively across technical and commercial teams.
- Executive-level communicator, comfortable with senior stakeholders and large audiences.
- Thrives in a fast-moving, high-growth environment and enjoys building from the ground up.
Product Marketing Director in Bracknell employer: SAP
Contact Detail:
SAP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Director in Bracknell
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your expertise! Create content that showcases your knowledge about SAP change management. Whether it's a blog post, a LinkedIn article, or a video, let potential employers see your passion and insights in action.
✨Tip Number 3
Prepare for interviews by diving deep into the company’s products and market position. Understand their challenges and be ready to discuss how you can help them lead in intelligent SAP change. Tailor your pitch to show you’re the perfect fit!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand. Let’s get you that Product Marketing Director role!
We think you need these skills to ace Product Marketing Director in Bracknell
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to really understand who you're talking to. Tailor your application to resonate with the values and needs of Basis Technologies. Show us that you get the SAP landscape and how our solutions fit into it.
Craft a Compelling Narrative: We love a good story! Use your application to weave together your experiences and achievements in product marketing. Highlight how you've turned complex ideas into clear messages that have influenced market behaviour. Make it engaging!
Be Specific About Your Impact: When detailing your past roles, focus on the results you've achieved. Use metrics and examples to illustrate how you've successfully launched products or shaped go-to-market strategies. We want to see the tangible impact you've made!
Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows us you're keen to join the StudySmarter team!
How to prepare for a job interview at SAP
✨Know Your Product Inside Out
Before the interview, make sure you have a deep understanding of Basis Technologies' products and how they relate to SAP change management. Be ready to discuss how your experience aligns with their offerings and how you can contribute to their positioning in the market.
✨Craft Your Story
Prepare to articulate your journey in product marketing, especially in the B2B software space. Highlight specific examples where you've successfully launched products or influenced market behaviour, focusing on how you turned complex concepts into compelling narratives.
✨Understand the Market Landscape
Research the global enterprise SAP market thoroughly. Familiarise yourself with current trends, customer pain points, and competitive dynamics. This knowledge will help you demonstrate your ability to develop targeted messaging and go-to-market strategies during the interview.
✨Showcase Your Leadership Skills
Be prepared to discuss your cross-functional leadership experiences. Share examples of how you've collaborated with sales, product management, and customer success teams to drive product adoption and create impactful marketing materials that resonate with target audiences.
