At a Glance
- Tasks: Drive partner marketing initiatives to boost revenue and engagement through strategic campaigns.
- Company: Join SAP, a leader in tech innovation with a focus on collaboration and growth.
- Benefits: Enjoy competitive pay, continuous learning, and a supportive team environment.
- Other info: Be part of a diverse team committed to your success and wellbeing.
- Why this job: Make a real impact in a dynamic role that blends strategy and hands-on execution.
- Qualifications: Experience in field or partner marketing, with strong analytical and collaboration skills.
The predicted salary is between 60000 - 80000 £ per year.
We help the world run better. At SAP, we keep it simple: you bring your best to us, and we’ll bring out the best in you. We are builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what’s next. The work is challenging – but it matters. You’ll find a place where you can be yourself, prioritise your wellbeing, and truly belong. What’s in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.
The Partner Field Marketing Manager is responsible for accelerating incremental, partner-driven revenue through strategic and tactical field marketing initiatives. This role works closely with regional/MU Go-To-Market stakeholders, the newly formed partner success team, and key partners to design and execute marketing programs that drive pipeline, revenue, and partner engagement.
This is a hybrid strategic and hands‑on role, combining regional planning, partner alignment, and performance management with day‑to‑day execution of partner field marketing activities.
Key Responsibilities- Align partner field marketing priorities to the regional/MU Go-To-Market strategy, ensuring a clear contribution to commercial objectives.
- Act as the primary marketing liaison for partners within the region, ensuring joint plans are aligned to business priorities and revenue goals.
- Partner closely with the partner success team to support partner-led motions, shared campaigns, and execution excellence.
- Develop annual and quarterly partner field marketing plans focused on incremental revenue growth.
- Plan, execute, and optimise partner field marketing programs, including demand generation campaigns, events, partner activations, and co‑marketing initiatives.
- Translate regional strategy into tactical, local execution that reflects partner priorities, market nuance, and customer needs.
- Ensure consistent activation across priority partners while allowing flexibility for partner‑specific motions.
- Manage partner marketing investments to maximise ROI and revenue impact.
- Work closely with global partner marketing and sales teams to reinforce Concur value propositions, key use cases, and differentiated messaging aligned to regional/MU GTM priorities.
- Collaborate with internal stakeholders (Sales and Partner teams) to support partner readiness through campaigns, enablement assets, events, and field activations.
- Focus primarily on SAP partners, building strong working relationships and tailoring field marketing and enablement programs to the SAP ecosystem and joint go-to-market motions.
- Ensure partners are actively involved in SAP Concur direct marketing initiatives wherever possible, strengthening joint go-to-market execution and shared pipeline creation.
- Identify and secure the right partners for participation in regional, MU, and local SAP Concur marketing programs, aligning involvement to strategic priorities and revenue opportunity.
- Own partner recruitment, alignment, and readiness for flagship regional events, including Fusion Exchange and Concur Day, ensuring strong SAP partner representation.
- Work cross‑functionally with Field Marketing, Sales, and Partner teams to integrate partners into event agendas, campaigns, and customer-facing activities in a meaningful and value‑driven way.
- Ensure partner participation enhances customer experience, clearly reinforces Concur value propositions, and supports pipeline and revenue goals.
- Measure and report on the impact of partner participation in SAP Concur‑led marketing activities, using insights to refine future engagement and event strategies.
- Own partner marketing contribution to pipeline and revenue, with clear measurement and reporting.
- Track performance against key KPIs, including pipeline creation, influenced revenue, partner engagement, and campaign ROI.
- Use insights and results to optimise future partner investments and programmes.
- Provide regular reporting and performance updates to Field Marketing leadership and regional stakeholders.
- Build strong, trusted relationships with partner marketing teams – regional and corporate.
- Act as a strategic advisor to partners on how to best leverage field marketing to drive mutual growth.
- Experience in field marketing, partner marketing, or demand generation, ideally within a B2B or technology environment.
- Proven ability to drive measurable revenue impact through marketing programmes.
- Strong understanding of partner ecosystems and go-to-market models.
- Ability to operate effectively across strategic planning and tactical execution.
- Proficiency in English.
- Excellent stakeholder management and collaboration skills across multiple teams and partners.
- Strong analytical mindset with experience managing budgets, performance tracking, and ROI measurement.
- Clear, measurable incremental revenue impact from partners.
- Strong alignment between partner field marketing, regional/MU GTM priorities, and the partner success teams.
- High-quality execution of partner programmes that scale effectively across the region.
- Trusted relationship with partners and internal teams as a strategic and tactical marketing leader.
Partner Field Marketing Manager (fixed-term) employer: SAP SE
At SAP, we pride ourselves on fostering a dynamic work environment that champions personal growth and well-being. As a Partner Field Marketing Manager, you'll be part of a collaborative team that values your unique talents while providing opportunities for continuous learning and skill enhancement. With a strong focus on innovation and partner engagement, our hybrid work culture allows you to thrive in a role that not only drives revenue but also makes a meaningful impact across diverse industries.
StudySmarter Expert Advice🤫
We think this is how you could land Partner Field Marketing Manager (fixed-term)
✨Tip Number 1
Network like a pro! Reach out to current employees at SAP or in similar roles on LinkedIn. A friendly chat can give you insider info and might even lead to a referral.
✨Tip Number 2
Prepare for the interview by researching SAP’s recent projects and initiatives. Show us you’re genuinely interested and ready to contribute to our mission of driving partner engagement and revenue growth.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the Partner Field Marketing Manager role. Highlight your past successes in field marketing and how they can translate to success at SAP.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your enthusiasm for the role can leave a lasting impression and keep you top of mind.
We think you need these skills to ace Partner Field Marketing Manager (fixed-term)
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about the opportunity to work with partners and drive marketing initiatives. A little personality goes a long way!
Tailor Your Experience:Make sure to highlight your relevant experience in field marketing or partner marketing. We’re looking for specific examples that demonstrate how you've driven revenue impact in previous roles. Customising your application to reflect this will definitely catch our eye!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and fluff. Use bullet points where possible to make it easy for us to see your key achievements and skills at a glance.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it makes tracking your application super easy for both you and us!
How to prepare for a job interview at SAP SE
✨Know Your Partners
Before the interview, research SAP's partner ecosystem and understand their key partners. Be ready to discuss how you can align marketing strategies with these partners to drive revenue and engagement.
✨Showcase Your Strategic Mindset
Prepare examples of how you've successfully aligned marketing initiatives with business objectives in previous roles. Highlight your ability to translate strategic goals into tactical execution, as this is crucial for the Partner Field Marketing Manager role.
✨Demonstrate Analytical Skills
Be prepared to discuss how you've tracked performance metrics and optimised marketing programmes based on data insights. This will show that you can manage budgets effectively and measure ROI, which is essential for this position.
✨Build Relationships
Emphasise your experience in stakeholder management and collaboration. Share examples of how you've built strong relationships with partners and internal teams, as this role requires a trusted partnership approach to succeed.
