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- Tasks: Drive demand management strategies and support sales teams in achieving targets.
- Company: Join SAP, a leader in tech innovation across 20 industries.
- Benefits: Enjoy continuous learning, great benefits, and a supportive team culture.
- Why this job: Make a real impact in a dynamic environment while growing your skills.
- Qualifications: 10+ years in business, ideally in software sales; strong analytical and communication skills.
- Other info: Hybrid working in London with opportunities for regional travel.
The predicted salary is between 36000 - 60000 £ per year.
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritise your wellbeing, and truly belong.
What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.
The Demand Manager (DM) is responsible for driving the end-to-end Demand Management Framework (Discover, Plan, Execute, Steer) to ensure pipeline health and support sellers in achieving bookings targets. Acting as the single point of contact for Demand Generation best practices, the DM consolidates the One DG Action Plan and aligns Target Account Lists, Demand Programs, and Sales Plays across all demand sources, including Marketing, Digital Hub, Partners, Corporate CS&D, Enterprise Sales, and Customer Engagement. The role also leads regular steering forums and planning summits to review performance, reprioritise initiatives, and reallocate resources to maximise business outcomes.
Core Skills:
- Data-driven decision-making
- Advanced analytical capabilities
- Cross-functional stakeholder management
- Program and project management
- Exceptional communication and presentation skills
- Expertise in persona development and segmentation
Experience & Qualifications:
- Bachelor’s degree (or equivalent); MBA/Master’s degree preferred
- Approximately 10+ years of professional business experience, ideally in enterprise software sales, sales enablement (e.g., Center of Excellence, Industry Value Engineering, Sales Operations, Pre-sales, Marketing)
- 3+ years of SAP experience desirable; Cloud experience in a B2B environment advantageous
- Proven leadership in driving results within virtual teams; fluent in English
As Demand Manager for UKI you will:
- Deliver operational demand management for assigned UK & Ireland (UKI) focus areas, supporting the Head of Demand Management in strategy execution, governance, and stakeholder engagement
- Orchestrate the Demand Management Framework (DMF) end-to-end — Discover, Plan, Execute, and Steer — for your focus areas
- Coordinate cross-functional stakeholders to align expectations and timelines, enforce accountability, and ensure delivery against agreed milestones
- Serve as the single point of contact for Demand Generation (DG) best practices within your domain
- Consolidate the One DG Action Plan, align Target Account Lists and Demand Programs/Sales Plays, and drive execution across Sources of Demand (SoDs — Marketing, Digital Hub, Partners, Sales, Services, and Customer Engagement)
- Own pipeline health for your focus areas — creation, progression, and conversion — ensuring sellers can achieve bookings targets
- Maintain and update demand reporting and dashboards to provide accurate, timely insights that support prioritisation and decision-making
- Identify opportunities to enhance pipeline attainment and process efficiency; design and support implementation of practical solutions, tooling improvements, and standard operating procedures
- Coach and guide business stakeholders on demand processes and best practices; drive adoption and contribute to continuous improvement initiatives to elevate demand management maturity across UKI
Measurable outcomes you’ll own:
- Increased effectiveness and impact of Demand Management across assigned UKI areas
- Pipeline accountability, including tracking creation, shape, progression, and conversion; identifying gaps and triggering mitigations; discontinuing underperforming DG activities and reallocating resources as needed
Belong Where you’ll belong and how we’ll support you:
- Reporting: Directly accountable to the Chief Business Officer (CBO), with day-to-day supervision and operational management provided by the UKI Head of Demand Management
- Relationships: Operate within a strong matrix environment, collaborating across all functions and local SAP teams, and partnering with regional and global stakeholders
- Working Location: London (Clockhouse Place) with hybrid working; regional travel as required
MU Demand Manager - UKI (Business Development Specialist) employer: SAP SE
Contact Detail:
SAP SE Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land MU Demand Manager - UKI (Business Development Specialist)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and role thoroughly. Understand their products, culture, and recent news. This will help you tailor your answers and show that you’re genuinely interested in being part of their team.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online platforms. Focus on articulating your experiences and how they relate to the role of Demand Manager. The more comfortable you are, the better you’ll perform when it counts.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us. Let’s make it happen!
We think you need these skills to ace MU Demand Manager - UKI (Business Development Specialist)
Some tips for your application 🫡
Showcase Your Skills: Make sure to highlight your core skills in data-driven decision-making and stakeholder management. We want to see how your experience aligns with the role, so don’t hold back on those achievements!
Tailor Your Application: Customise your CV and cover letter to reflect the specific requirements of the Demand Manager position. Use keywords from the job description to demonstrate that you understand what we’re looking for.
Be Clear and Concise: When writing your application, keep it straightforward and to the point. We appreciate clarity, so avoid jargon and make sure your key points stand out.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role.
How to prepare for a job interview at SAP SE
✨Know Your Demand Management Framework
Familiarise yourself with the end-to-end Demand Management Framework (Discover, Plan, Execute, Steer) before your interview. Be ready to discuss how you would apply this framework in real scenarios and share examples from your past experiences that demonstrate your understanding.
✨Showcase Your Analytical Skills
Prepare to highlight your analytical capabilities by discussing specific KPIs you've worked with. Bring examples of how you've leveraged BI tools or Excel to drive data-driven decisions in previous roles, especially in demand generation or sales planning.
✨Master Stakeholder Management
Think about your experience in managing cross-functional stakeholders. Be prepared to share stories that illustrate your communication skills and how you've built relationships across diverse teams, particularly in multicultural settings.
✨Demonstrate Your Commercial Acumen
Brush up on your knowledge of the UK/Ireland market and SAP's product portfolio. Be ready to discuss how your insights can contribute to pipeline strategies and operational efficiency, showcasing your understanding of both commercial and product aspects.
