At a Glance
- Tasks: Drive partner marketing initiatives to boost revenue and engagement through strategic campaigns.
- Company: Join SAP, a leader in tech innovation with a focus on collaboration and growth.
- Benefits: Enjoy competitive pay, continuous learning, and a supportive team environment.
- Other info: Be part of a diverse team committed to your success and wellbeing.
- Why this job: Make a real impact in a dynamic role that blends strategy and hands-on execution.
- Qualifications: Experience in field or partner marketing, with strong analytical and collaboration skills.
The predicted salary is between 60000 - 80000 £ per year.
We help the world run better. At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We are builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritise your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.
The Partner Field Marketing Manager is responsible for accelerating incremental, partner-driven revenue through strategic and tactical field marketing initiatives. This role works closely with regional/MU Go-To-Market stakeholders, the newly formed partner success team, and key partners to design and execute marketing programs that drive pipeline, revenue, and partner engagement.
This is a hybrid strategic and hands‐on role, combining regional planning, partner alignment, and performance management with day‐to‐day execution of partner field marketing activities.
Key Responsibilities- Align partner field marketing priorities to the regional/MU Go-To-Market strategy, ensuring a clear contribution to commercial objectives.
- Act as the primary marketing liaison for partners within the region, ensuring joint plans are aligned to business priorities and revenue goals.
- Partner closely with the partner success team to support partner-led motions, shared campaigns, and execution excellence.
- Develop annual and quarterly partner field marketing plans focused on incremental revenue growth.
- Plan, execute, and optimise partner field marketing programs, including demand generation campaigns, events, partner activations, and co‐marketing initiatives.
- Translate regional strategy into tactical, local execution that reflects partner priorities, market nuance, and customer needs.
- Ensure consistent activation across priority partners while allowing flexibility for partner‐specific motions.
- Manage partner marketing investments to maximise ROI and revenue impact.
- Work closely with global partner marketing and sales teams to reinforce Concur value propositions, key use cases, and differentiated messaging aligned to regional/MU GTM priorities.
- Collaborate with internal stakeholders (Sales and Partner teams) to support partner readiness through campaigns, enablement assets, events, and field activations.
- Focus primarily on SAP partners, building strong working relationships and tailoring field marketing and enablement programs to the SAP ecosystem and joint go-to-market motions.
- Ensure partners are actively involved in SAP Concur direct marketing initiatives wherever possible, strengthening joint go-to-market execution and shared pipeline creation.
- Identify and secure the right partners for participation in regional, MU, and local SAP Concur marketing programs, aligning involvement to strategic priorities and revenue opportunity.
- Own partner recruitment, alignment, and readiness for flagship regional events, including Fusion Exchange and Concur Day, ensuring strong SAP partner representation.
- Work cross‐functionally with Field Marketing, Sales, and Partner teams to integrate partners into event agendas, campaigns, and customer-facing activities in a meaningful and value‐driven way.
- Ensure partner participation enhances customer experience, clearly reinforces Concur value propositions, and supports pipeline and revenue goals.
- Measure and report on the impact of partner participation in SAP Concur‐led marketing activities, using insights to refine future engagement and event strategies.
- Own partner marketing contribution to pipeline and revenue, with clear measurement and reporting.
- Track performance against key KPIs, including pipeline creation, influenced revenue, partner engagement, and campaign ROI.
- Use insights and results to optimise future partner investments and programmes.
- Provide regular reporting and performance updates to Field Marketing leadership and regional stakeholders.
- Work cross‐functionally with Field Sales, Partner Sales and Marketing teams to ensure seamless execution and alignment.
- Build strong, trusted relationships with partner marketing teams – regional and corporate.
- Act as a strategic advisor to partners on how to best leverage field marketing to drive mutual growth.
- Experience in field marketing, partner marketing, or demand generation, ideally within a B2B or technology environment.
- Proven ability to drive measurable revenue impact through marketing programmes.
- Strong understanding of partner ecosystems and go-to-market models.
- Ability to operate effectively across strategic planning and tactical execution.
- Proficiency in English.
- Excellent stakeholder management and collaboration skills across multiple teams and partners.
- Strong analytical mindset with experience managing budgets, performance tracking, and ROI measurement.
- Clear, measurable incremental revenue impact from partners.
- Strong alignment between partner field marketing, regional/MU GTM priorities, and the partner success teams.
- High-quality execution of partner programmes that scale effectively across the region.
- Trusted relationship with partners and internal teams as a strategic and tactical marketing leader.
This role works closely with regional/MU Go-To-Market stakeholders, the newly formed partner success team, and key partners to design and execute marketing programs that drive pipeline, revenue, and partner engagement.
Legal / EEO StatementSAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e‐mail with your request to Careers@sap.com. Qualified applicants will receive consideration for employment without regard to age, race, religion, national origin, ethnicity, gender, sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.
Partner Field Marketing Manager (fixed-term) in London employer: SAP SE
At SAP, we pride ourselves on fostering a dynamic work environment where innovation thrives and every employee is empowered to reach their full potential. As a Partner Field Marketing Manager, you'll benefit from a culture that prioritises wellbeing, continuous learning, and collaboration, all while contributing to impactful marketing initiatives that drive revenue and partner engagement. With a strong focus on personal growth and a commitment to diversity and inclusion, SAP offers a unique opportunity to be part of a global leader in technology, making a meaningful difference across industries.
StudySmarter Expert Advice🤫
We think this is how you could land Partner Field Marketing Manager (fixed-term) in London
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or at industry events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We want you to shine, so practice common interview questions and think about how your skills align with their needs. Show them you’re the perfect fit!
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. We recommend mentioning something specific from your conversation to make it personal.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Partner Field Marketing Manager (fixed-term) in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about the opportunity to work with partners and drive marketing initiatives. A little personality goes a long way!
Tailor Your Experience:Make sure to highlight your relevant experience in field marketing or partner marketing. We love seeing how your background aligns with our needs, so don’t be shy about showcasing your achievements and how they relate to the role.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on what makes you a great fit for the Partner Field Marketing Manager position. Remember, less is often more!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you’re serious about joining our team at StudySmarter!
How to prepare for a job interview at SAP SE
✨Know Your Partners
Before the interview, research SAP's partner ecosystem and understand their key partners. Familiarise yourself with their joint go-to-market strategies and how they align with SAP's objectives. This will show your genuine interest in the role and your ability to engage effectively with partners.
✨Showcase Your Marketing Skills
Prepare to discuss specific marketing initiatives you've led in the past, especially those that drove measurable revenue impact. Be ready to share examples of demand generation campaigns or events you've executed, highlighting your strategic thinking and tactical execution skills.
✨Align with Company Values
SAP values simplicity and growth. During the interview, express how you embody these values in your work. Share experiences where you prioritised wellbeing and collaboration, and how you can contribute to a culture that encourages constant learning and skill growth.
✨Prepare for Performance Metrics
Be ready to discuss how you track performance against KPIs in your previous roles. Highlight your analytical mindset and experience managing budgets, as well as how you've used insights to optimise marketing programmes. This will demonstrate your ability to drive results and make data-driven decisions.
