Field Marketing Executive (Marketing Execution Specialist) in London

We help the world run better. At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We are builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritise your wellbeing, and truly belong.

About SAP Concur: SAP Concur, an SAP company, is the world's leading provider of integrated travel, expense, and invoice management solutions. We help organisations simplify everyday business processes, gain greater visibility into spending, and focus on what matters most. At SAP Concur, we believe in innovation with purpose, collaboration at scale, and empowering our people to make a measurable impact.

We are seeking a creative, commercially minded, and data-driven Field Marketing Executive to deliver field marketing programs for our New Business team in the UK and Ireland (UKI) as part of the EMEA SMB organisation. This role is responsible for owning and executing the UKI field marketing strategy, translating EMEA SMB priorities and goals into high‐impact, locally relevant programs that drive demand, pipeline, and customer engagement in the market.

You will work closely with UKI sales and sales development teams and collaborate across regional and global marketing functions to execute integrated marketing initiatives throughout the buyer journey. This role combines strategic ownership with hands‐on execution and clear accountability for performance and results.

• Own Field Marketing Delivery: Deliver the UKI field marketing plan aligned to the go‐to‐market strategy, objectives, and pipeline targets. Translate regional strategy into locally executed, high‐performing campaigns. Develop tailored account and contact engagement programs that improve the buying experience.
• Partner Closely with Sales: Build trusted relationships with UKI sales and sales development teams to support outbound and pipeline generation activity. Act as the primary point of contact for day‐to‐day sales‐led marketing activity and queries. Provide regular updates, insights, and recommendations to improve sales outcomes.
• Deliver Integrated Campaigns: Execute multi‐channel campaigns, including events (virtual and in‐person), direct mail/gifting, outreach, and sales‐activated programs. Collaborate with regional and global channel owners to deliver cohesive, seamless buyer experiences. Support broader market and global marketing initiatives with strong local activation.
• Optimise Through Insight: Track, analyse, and report on performance against campaign objectives. Continuously optimise using performance data, testing, and market insights. Share actionable insights to influence future strategy, planning, and investment.

• Strong analytical ability with a proven track record of using data to improve marketing performance.
• Experience with platforms such as Salesforce, Marketo, Reachdesk, Demandbase, AI/LLMs, and Tableau.
• Hands‐on experience across field, events, and sales‐activated programs.
• Excellent project management, communication, and stakeholder management.
• A proactive, action‐oriented mindset with a strong sense of ownership and accountability.
• A collaborative team player who builds strong relationships across sales, regional, and global marketing teams to drive shared outcomes.
• Comfort working in a fast‐paced, revenue‐focused environment.

• 3‐5 years' experience in B2B field marketing or demand generation.
• Experience working closely with sales and marketing teams and pipeline targets.
• Experience operating within a regional or global marketing organisation.

• Pipeline contribution: measurable influence on qualified pipeline and revenue.
• Performance: engagement, conversion, and funnel progression metrics.
• Buyer experience: increased effectiveness of account‐level engagement.
• Partnerships: adoption, satisfaction, and impact of sales‐aligned programs.
• Optimisation & pace: testing, learning, and improving performance.
• Delivery excellence: consistent execution against objectives and timelines.

• High visibility: work closely with sales and senior marketing leaders in a strategically important market.
• Balance of strategy and action: shape plans, execute programs, and optimise performance end to end.
• Global scale, local impact: access world‐class tools and teams while driving tangible results in the market.
• Supportive, collaborative culture: work with ambitious, curious people who value learning and progress.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status or disability, in compliance with applicable federal, state, and local legal requirements.

Successful candidates may be required to undergo a background verification with an external vendor.