Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Drive innovative demand generation strategies and maximise ROI through data-driven insights.
- Company: Join SAP, a global leader in business application software with a collaborative culture.
- Benefits: Flexible working models, commitment to personal development, and a focus on health and well-being.
- Why this job: Make a real impact by shaping top-of-the-funnel strategies and driving high-value opportunities.
- Qualifications: Experience in demand generation within tech, strong communication skills, and a collaborative mindset.
- Other info: Be part of an inclusive team that values diverse perspectives and empowers personal growth.
The predicted salary is between 36000 - 60000 ÂŁ per year.
The Demand Management Expert acts as the Top of the Funnel brain and execution engine of SAP's demand ecosystem. This role drives better-informed and data-driven top of the funnel investment decisions, alignment of top of the funnel activities across functions (e.g. marketing, digital hub, sales, partnerships, CSM, etc.) and Lines of Business (e.g. ERP, F&S, HCM, BDC, BTP, CX, SCM, etc.), consolidation of best practice and higher conversion of high-value pipeline.
This role is critical in turning top of the funnel information and insights into strategic decisions and helps SAP focus on high-impact demand, cut out low-yield activity, and strengthen the link between marketing, sales, and product investment. This role focuses on maximizing ROI by using data to guide decisions and reallocating resources as needed. While it doesn't own reporting, it drives insight-based actions and works closely with RevOps/S&O to address reporting gaps and align on expectations. Additionally, it delivers insights to senior leadership, identifies new and creative topâofâtheâfunnel activities to generate more pipeline, and supports the adoption of a bestâinâclass topâofâtheâfunnel toolset.
It is important to have an entrepreneurial mindset, quickly identify what's working, what's not, and where the business must pivot to maximize ROI from its demandâgeneration effortsâacross marketing, partners, campaigns, events etc.
KEY RESPONSIBILITIES & FOCUS AREAS
- Demand Generation Innovation & Enablement: Drive net new pipeline through global demand programs across LoBs by piloting innovative tactics, uncovering whitespace, and equipping teams with scalable tools, playbooks, and dataâdriven guidance. It emphasizes best practice sharing across regions and business units, fostering crossâregional collaboration and empowering local teams through enablement and consistent guidance.
- Data Integrity & Insight Delivery: Ensure accurate opportunity data across SAP tools (e.g., CRM, Harmony, Outreach) and deliver actionable reporting that converts numbers into strategic insights. It defines business requirements for reports and dashboards, partnering with RevOps/S&O to shape these tools while focusing on interpreting insights rather than producing raw reports.
- HighâValue Opportunity Intelligence >âŹ250K: Analyse all new opportunities above âŹ250K to understand their source, success drivers, and recurring patterns, delivering recommendations on what to start, stop, or scale to improve demand generation and eliminate inefficiencies.
- Opportunity Quality, Governance & Risk Monitoring: Track discontinued and disqualified opportunities over âŹ250K, analysing lead source, time in funnel, and disqualification reasons to identify qualification issues and speculative pipeline.
- Loss Analysis & Conversion Bottlenecks: Monitor highâvalue losses to identify sales execution, product issues or competitive gaps, using findings to improve conversion rates and pipeline quality.
EXPERIENCE AND EDUCATIONAL REQUIREMENTS
- Demand Generation expertise within a Technology Organization
- Product focused delivery experience in a global context
- Experience leading high performing teams within a matrixed, global organization, across functional areas and diverse cultures.
- Exceptional interpersonal, communication, collaboration, and presentation skills on Senior Management level / CâLevel
- Fluency in English
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in endâtoâend business application software and related services for database, analytics, intelligent technologies, and experience management.
At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.
SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities.
Demand Management Senior Specialist in London employer: SAP SE
Contact Detail:
SAP SE Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Demand Management Senior Specialist in London
â¨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that arenât even advertised yet.
â¨Tip Number 2
Prepare for interviews by researching the company and its culture. Show them youâre not just another candidate; youâre genuinely interested in what they do and how you can contribute.
â¨Tip Number 3
Practice your pitch! You should be able to clearly explain your experience and how it aligns with the role. Keep it concise but impactfulâthink of it as your personal brand statement.
â¨Tip Number 4
Donât forget to follow up after interviews! A quick thank-you email can keep you top of mind and show your enthusiasm for the position. Plus, itâs a great chance to reiterate why youâre the perfect fit.
We think you need these skills to ace Demand Management Senior Specialist in London
Some tips for your application đŤĄ
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in demand generation and data-driven decision-making. We want to see how your skills align with the role, so donât hold back on showcasing your relevant achievements!
Showcase Your Data Skills: Since this role is all about using data to drive insights, be sure to include examples of how you've used data in past roles. Whether itâs improving conversion rates or analysing high-value opportunities, we love seeing those numbers!
Be Clear and Concise: When writing your application, keep it straightforward and to the point. We appreciate clarity, so avoid jargon and make sure your key points stand out. This will help us quickly understand your fit for the role.
Apply Through Our Website: We encourage you to apply directly through our website. Itâs the best way to ensure your application gets into the right hands. Plus, youâll find all the details you need about the role and our company culture there!
How to prepare for a job interview at SAP SE
â¨Know Your Demand Generation Stuff
Make sure you brush up on your demand generation knowledge, especially within a tech context. Be ready to discuss how you've driven pipeline growth in previous roles and share specific examples of innovative tactics you've used.
â¨Data-Driven Decision Making
Since this role is all about using data to guide decisions, come prepared with insights from your past experiences. Think about how you've analysed data to improve demand generation and be ready to explain your thought process behind those decisions.
â¨Show Off Your Collaboration Skills
This position requires working across various functions and teams. Be ready to talk about how you've successfully collaborated with marketing, sales, and product teams in the past. Highlight any cross-regional projects you've been involved in.
â¨Prepare for Scenario Questions
Expect questions that ask how you'd handle specific situations, like identifying pipeline gaps or improving conversion rates. Think through potential scenarios and have a few strategies in mind that demonstrate your problem-solving skills and entrepreneurial mindset.