Road & Gravel Marketing Manager — Cycling Brand Lead

Road & Gravel Marketing Manager — Cycling Brand Lead

Full-Time 35000 - 45000 £ / year (est.) No working from home possible
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At a Glance

  • Tasks: Lead marketing for road and gravel cycling, manage events, and support retailer education.
  • Company: Santa Cruz Bicycles, a passionate cycling brand with a vibrant culture.
  • Benefits: Annual staff bike, group rides, and generous leave policies.
  • Other info: Perfect for cycling enthusiasts looking to grow their career.
  • Why this job: Join a dynamic team and make an impact in the cycling community.
  • Qualifications: Experience in cycling marketing and strong CRM skills.

The predicted salary is between 35000 - 45000 £ per year.

Santa Cruz Bicycles in Summerbridge is seeking a passionate Marketing Manager to lead marketing efforts in road and gravel categories. This role ensures premium brand resonance with retailers and riders while coordinating closely with Sales and Media.

Your responsibilities will include managing events and campaigns, supporting retailer education, and maintaining brand consistency. Ideal candidates will have experience in the cycling industry, strong CRM proficiency, and a genuine passion for cycling culture.

The position offers perks like a staff bike each year, group rides, and generous leave policies.

Road & Gravel Marketing Manager — Cycling Brand Lead employer: Santa Cruz Bicycles

Santa Cruz Bicycles is an exceptional employer for those passionate about cycling, offering a vibrant work culture that celebrates the cycling community. With benefits like a staff bike each year, group rides, and generous leave policies, employees are encouraged to embrace their love for cycling while enjoying ample opportunities for professional growth and collaboration within a dynamic team. Located in the picturesque Summerbridge, the company fosters a supportive environment where creativity and passion for the sport thrive.

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Contact Details:

Santa Cruz Bicycles Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Road & Gravel Marketing Manager — Cycling Brand Lead

Tip Number 1

Network like a pro! Connect with folks in the cycling industry, attend events, and join online forums. The more people you know, the better your chances of landing that dream role.

Tip Number 2

Show off your passion for cycling! When you get the chance to chat with potential employers, share your experiences and love for the sport. It’ll make you stand out as a genuine candidate.

Tip Number 3

Don’t just apply anywhere; focus on companies that resonate with your values. We recommend checking out our website for roles that align with your passion for cycling and marketing.

Tip Number 4

Prepare for interviews by researching the company’s recent campaigns and events. Being knowledgeable about their work shows you’re serious about the role and ready to contribute from day one.

We think you need these skills to ace Road & Gravel Marketing Manager — Cycling Brand Lead

Marketing Management
Event Management
Campaign Coordination
Retailer Education
Brand Consistency
Cycling Industry Experience
CRM Proficiency

Some tips for your application 🫡

Show Your Passion for Cycling:When writing your application, let your love for cycling shine through! Share your experiences and how they connect to the role. We want to see that you’re not just a marketer, but a true cycling enthusiast.

Tailor Your Application:Make sure to customise your CV and cover letter for this specific role. Highlight your relevant experience in the cycling industry and any marketing campaigns you've led. We appreciate when candidates take the time to align their skills with our needs.

Be Clear and Concise:Keep your application straightforward and to the point. Use clear language and avoid jargon unless it’s relevant to cycling. We value clarity, so make it easy for us to see why you’re the perfect fit!

Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Santa Cruz Bicycles.

How to prepare for a job interview at Santa Cruz Bicycles

Know Your Cycling Stuff

Make sure you brush up on your cycling knowledge before the interview. Familiarise yourself with current trends in road and gravel cycling, as well as Santa Cruz Bicycles' product line. Being able to discuss specific bikes or events will show your genuine passion for the cycling culture.

Showcase Your Marketing Skills

Prepare examples of past marketing campaigns you've managed, especially those related to sports or outdoor activities. Be ready to discuss how you measured success and what strategies worked best. This will demonstrate your CRM proficiency and ability to resonate with both retailers and riders.

Connect with Their Brand

Research Santa Cruz Bicycles thoroughly. Understand their brand values and how they position themselves in the market. During the interview, relate your personal experiences with their products or similar brands to show that you align with their mission and can maintain brand consistency.

Ask Insightful Questions

Prepare thoughtful questions about their marketing strategies, upcoming events, or how they engage with the cycling community. This not only shows your interest in the role but also gives you a chance to assess if the company culture aligns with your values and passion for cycling.