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For Companies At a Glance
- Tasks: Lead marketing strategies for road and gravel brands, engaging with retailers and riders.
- Company: Join Pon Bike UK, home to iconic cycling brands like Santa Cruz and Cannondale.
- Benefits: Enjoy a staff bike, generous leave, private healthcare, and exclusive discounts.
- Other info: Join a fun, dynamic team with a passion for cycling and career growth.
- Why this job: Be the voice of exciting brands and make a real impact in the cycling community.
- Qualifications: Experience in marketing management, especially in cycling or outdoor industries.
The predicted salary is between 40000 - 50000 £ per year.
We are recruiting for a passionate and strategic Marketing Manager to join our team. This role serves as the driving force behind our road and gravel categories, ensuring our premium brands resonate authentically with both retailers and riders. The Marketing Manager acts as the primary lead for Road and Gravel, providing a bridge between product technicality and community engagement. You will ensure seamless coordination between Sales and Media to maintain brand consistency and drive market presence.
About us: We are Pon Bike UK, home of Santa Cruz, Cervelo, Cannondale, Reserve and OneUp, and Nimbl. Six of the most exciting brands in the cycling industry who tend to do things differently. We have over 25 years of bike experience, and our ultimate goal is to sell the best road and mountain bikes in the world while having fun doing it!
Role Responsibilities:
- Lead retailer education initiatives and provide hands-on support for media and events.
- Manage New Product Introduction (NPI) campaigns, leveraging deep product expertise and established industry relationships.
- Provide end-to-end management of B2B and B2C events, organized rides, and our specific Owners Clubs and Groups.
- Maintain a direct, consistent partnership with our brand-specific sales teams to align marketing efforts with commercial goals.
- Act as an authentic voice for the brand, bringing genuine passion and a proven reputation in the road and gravel field.
Skills & Requirements:
- Proven experience in marketing management, specifically within the cycling or outdoor industry.
- Strong confidence working with HubSpot or similar CRM/marketing automation platforms.
- Excellent organisational and project management skills with high attention to detail.
- An effective communicator, comfortable working across multiple departments and with external media partners.
- A proactive, adaptable mindset with a deep technical understanding of road and gravel products.
- A genuine passion for cycling culture and the ability to represent Pon Bike UK authentically.
What’s in it for you:
- A staff bike of your choosing, for a year, every year.
- Weekly group lunchtime rides.
- 25 days annual leave plus an extra day off to ride your bike.
- Paid leave options to support you through every life event.
- Private Healthcare through Vitality.
- Private Pension Plan through People’s Pension.
- Rewards and Benefits through Perkbox.
- Employee Assistance Programme through Vivup.
- Access to a range of company and industry partner discounts.
Marketing Manager - Road & Gravel employer: Santa Cruz Bicycles
Contact Detail:
Santa Cruz Bicycles Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - Road & Gravel
✨Tip Number 1
Network like a pro! Get out there and connect with people in the cycling industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. The more you engage, the better your chances of landing that Marketing Manager role!
✨Tip Number 2
Show off your passion for cycling! When you get the chance to chat with potential employers, let your enthusiasm shine through. Share your experiences and insights about road and gravel products – it’ll make you stand out as a genuine candidate.
✨Tip Number 3
Prepare for interviews by researching Pon Bike UK and its brands. Understand their marketing strategies and think about how you can contribute. Bring fresh ideas to the table that align with their vision – they’ll love your initiative!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the extra step to engage directly with us. Let’s get you on board!
We think you need these skills to ace Marketing Manager - Road & Gravel
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your love for cycling shine through! We want to see how your enthusiasm aligns with our brands and the cycling culture. Share personal stories or experiences that highlight your connection to road and gravel biking.
Tailor Your Application: Make sure to customise your CV and cover letter for this role. Highlight your marketing experience specifically in the cycling or outdoor industry, and connect your skills to the responsibilities listed in the job description. We appreciate when candidates take the time to show us they understand what we’re looking for!
Be Authentic: We value authenticity, so don’t be afraid to let your personality come through in your writing. Use a conversational tone and be genuine about your experiences and achievements. This helps us get a sense of who you are beyond just your qualifications.
Apply Through Our Website: To make sure your application gets to us directly, please apply through our website. It’s the best way for us to keep track of your application and ensure it reaches the right people. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Santa Cruz Bicycles
✨Know Your Brands
Before the interview, dive deep into Pon Bike UK's brands like Santa Cruz and Cannondale. Understand their unique selling points and how they resonate with both retailers and riders. This knowledge will help you demonstrate your passion and strategic thinking during the conversation.
✨Showcase Your Marketing Expertise
Be ready to discuss your previous marketing management experiences, especially in the cycling or outdoor industry. Prepare specific examples of successful campaigns you've led, particularly those involving B2B and B2C events, to highlight your ability to drive market presence.
✨Demonstrate Your Communication Skills
Since this role requires collaboration across multiple departments, practice articulating your thoughts clearly and confidently. Think of scenarios where you've effectively communicated with sales teams or external media partners, as this will showcase your ability to maintain brand consistency.
✨Embrace Your Passion for Cycling
Let your genuine love for cycling culture shine through in your responses. Share personal stories or experiences that connect you to the road and gravel community. This authenticity will resonate with the interviewers and reinforce your fit for the role.