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- Tasks: Lead marketing strategies for road and gravel categories, engaging with retailers and riders.
- Company: Join Pon Bike UK, home to iconic cycling brands like Santa Cruz and Cannondale.
- Benefits: Enjoy a staff bike, 25 days leave, private healthcare, and more perks.
- Other info: Work in a relaxed environment with opportunities for personal and professional growth.
- Why this job: Be part of a passionate team that loves cycling and values your unique contributions.
- Qualifications: Experience in marketing, especially in cycling or outdoor industries, is essential.
The predicted salary is between 40000 - 50000 £ per year.
We are recruiting for a passionate and strategic Marketing Manager to join our team. This role serves as the driving force behind our road and gravel categories, ensuring our premium brands resonate authentically with both retailers and riders. The Marketing Manager acts as the primary lead for Road and Gravel, providing a bridge between product technicality and community engagement. You will ensure seamless coordination between Sales and Media to maintain brand consistency and drive market presence.
We are Pon Bike UK, home of Santa Cruz, Cervelo, Cannondale, Reserve and OneUp, and Nimbl. Six of the most exciting brands in the cycling industry who tend to do things differently. We have over 25 years of bike experience, and our ultimate goal is to sell the best road and mountain bikes in the world while having fun doing it!
Role Responsibilities:
- Lead retailer education initiatives and provide hands-on support for media and events.
- Manage New Product Introduction (NPI) campaigns, leveraging deep product expertise and established industry relationships.
- Provide end-to-end management of B2B and B2C events, organized rides, and our specific Owners Clubs and Groups.
- Maintain a direct, consistent partnership with our brand-specific sales teams to align marketing efforts with commercial goals.
- Act as an authentic voice for the brand, bringing genuine passion and a proven reputation in the road and gravel field.
Skills & Requirements:
- Proven experience in marketing management, specifically within the cycling or outdoor industry.
- Strong confidence working with HubSpot or similar CRM/marketing automation platforms.
- Excellent organisational and project management skills with high attention to detail.
- An effective communicator, comfortable working across multiple departments and with external media partners.
- A proactive, adaptable mindset with a deep technical understanding of road and gravel products.
- A genuine passion for cycling culture and the ability to represent Pon Bike UK authentically.
What’s in it for you:
- A staff bike of your choosing, for a year, every year.
- Weekly group lunchtime rides.
- 25 days annual leave plus an extra day off to ride your bike.
- Paid leave options to support you through every life event.
- Private Healthcare through Vitality.
- Private Pension Plan through People’s Pension.
- Rewards and Benefits through Perkbox.
- Employee Assistance Programme through Vivup.
- Access to a range of company and industry partner discounts.
Our mission at Santa Cruz Bicycles is to make the best bicycles and to have fun doing it. For over 25 years, we’ve been doing just that, and finding unique and innovative solutions for everything from suspension design to manufacturing processes along the way. We offer a relaxed working environment, local singletrack, and the opportunity to work with a group of bike enthusiasts.
But what we really want is what you have to offer us. We want to attract job seekers that are looking for a brand that they can be an integral part of, and not just 'a company to work for'. It's the individual personalities, and the raw enthusiasm for the brand that makes this place special, and that comes directly from the employees of Santa Cruz Bicycles.
Marketing Manager - Road & Gravel employer: Santa Cruz Bicycles LLC
Contact Detail:
Santa Cruz Bicycles LLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - Road & Gravel
✨Tip Number 1
Get to know the company inside out! Research Pon Bike UK and its brands like Santa Cruz and Cannondale. Understanding their values and products will help you connect with the team during interviews.
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn. A friendly chat can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Show your passion for cycling! Whether it’s through your social media, blog, or even just chatting about your favourite rides, let your enthusiasm shine. It’s all about being authentic and relatable.
✨Tip Number 4
Apply directly through our website! It shows initiative and gives you a better chance of standing out. Plus, we love seeing candidates who are keen to join us at StudySmarter!
We think you need these skills to ace Marketing Manager - Road & Gravel
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your love for cycling shine through! We want to see that genuine enthusiasm for the road and gravel scene, so share your experiences and what makes you tick in this industry.
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your relevant experience in marketing management, especially within the cycling or outdoor industry. We want to see how your skills align with our needs!
Be Clear and Concise: Keep your application clear and to the point. Use bullet points where necessary and avoid jargon unless it’s relevant. We appreciate a well-structured application that’s easy to read and gets straight to the good stuff!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Pon Bike UK!
How to prepare for a job interview at Santa Cruz Bicycles LLC
✨Know Your Brands
Before the interview, dive deep into the brands you'll be representing. Understand their unique selling points and how they resonate with both retailers and riders. This knowledge will help you articulate your passion and show that you're genuinely invested in the role.
✨Showcase Your Marketing Savvy
Prepare to discuss your previous marketing management experiences, especially within the cycling or outdoor industry. Be ready to share specific examples of successful campaigns you've led, particularly those involving B2B and B2C events, as this will demonstrate your capability to manage similar initiatives for Pon Bike UK.
✨Communicate Effectively
Since this role requires collaboration across multiple departments, practice articulating your thoughts clearly and confidently. Think about how you can bridge the gap between product technicality and community engagement, and be prepared to discuss how you would maintain brand consistency while working with sales and media teams.
✨Embrace Your Passion for Cycling
Let your enthusiasm for cycling culture shine through during the interview. Share personal stories or experiences that highlight your connection to the sport. This authenticity will resonate with the interviewers and reinforce your fit for a brand that values genuine passion.