At a Glance
- Tasks: Support the Mr Men team with licensing queries, research, and marketing campaigns.
- Company: Join Sanrio, the creators of Hello Kitty and beloved characters like Mr Men Little Miss.
- Benefits: Enjoy flexible working, 28 days leave, private medical insurance, and career development.
- Other info: Be part of a friendly international team and enjoy team activities!
- Why this job: Dive into a fun, creative environment while shaping the future of iconic brands.
- Qualifications: A degree in Business or Marketing; experience with children's brands is a plus.
The predicted salary is between 28800 - 43200 € per year.
“One World, Connecting Smiles.” Best known for global icon Hello Kitty, Sanrio has created and licensed over 400 characters including My Melody, Kerokerokeroppi, Bad Badtz-Maru, Little Twin Stars, Cinnamoroll, Kuromi, Gudetama and Aggretsuko. Mr. Men Little Miss was acquired by Sanrio in 2011, launching its UK-based subsidiary. With a cast of 90+ characters, the Mr. Men Little Miss properties have brought fun and laughter to generations of families for over 50 years and have sold over 250 million books in 17 languages and 28 countries. Mr. Men Little Miss is the number one selling children’s book in France and the number two selling Pre-School brand in the UK. Our EMEA business coordinates the development of licensing worldwide for Mister Men Little Miss, and throughout Europe, Russia, EMEA, India and Oceania for the Sanrio characters.
Join our UK Licensing team, reporting into the Senior Licensing Director, and become the Mister Men Licensing Coordinator (m/f/d). Ready to take your first (or second!) step into the wonderfully whimsical world of licensing? We’re on the lookout for a bright, organized, and fun-loving Licensing Assistant to support our Mr Men team. If you’ve just graduated (or will soon), love all things Mr Men Little Miss, and can’t resist a cheerful challenge, read on!
What you will do
- Licensee Liaison: Answer basic queries from licensees, distribute guidelines, and share updates with our partners.
- Research & Reporting: Gather market intel on trends, competitors, compile simple reports, and identify new opportunities for Mr Men Little Miss.
- Sales & Marketing Support: Collaborate with marketing teams on promotional campaigns and product launches.
- Counterfeit Activity in the UK: Assist with monitoring and reporting counterfeit activity in the UK in key categories such as gifting and apparel.
- Calendar & Communications: Help manage diaries, schedule meetings, and chase up actions.
- General office admin and support: Process expense claims, and data-entry tasks with a smile.
- Event & Sample Support: Assist with tradeshows, and the shipping of product samples.
What you will bring
- First or Second Role: This could be your first licensing position (or second post-university role).
- A degree in Business, Marketing, or a related field: Experience working with children’s brands, licensors, or media companies would be preferable.
- Basic Licensing Knowledge: Any coursework or internships in marketing, brand management or entertainment licensing is a bonus!
- Organisational Wizardry: You love making lists, managing calendars, and keeping tabs on every little detail.
- Communication Superpowers: Clear and friendly writing for emails and simple reports, plus confidence on the phone or video call.
- Tech Savvy: Comfortable with Microsoft Office (especially Excel and PowerPoint) and quick to learn new internal systems.
- Team Player Spirit: You’re happy to jump in wherever needed—with positivity!
What we offer
- Working for a fun and well-known brand with the Mister Men Little Miss characters.
- Flexible working arrangements, including working from home.
- 28 days of annual leave plus one additional day between Christmas and New Year.
- Private medical insurance as well as life insurance.
- A competitive pension scheme.
- Mentoring and career development.
- A simple reporting line.
- Team activities.
- Become part of an international and friendly team!
So, if you have a passion for licensing and want to be part of shaping the future of a truly heritage brand we would love to hear from you! Send us your application via email to careers@sanriolicense.com. We look forward to hearing from you.
Check out our websites at: https://mrmen.com and https://www.sanrio.eu
Licensing Coordinator in London employer: Sanrio Europe
Sanrio is an exceptional employer, offering a vibrant work culture that celebrates creativity and collaboration within the whimsical world of licensing. With flexible working arrangements, comprehensive benefits including private medical insurance and a competitive pension scheme, and ample opportunities for mentoring and career development, employees are empowered to grow while contributing to beloved brands like Mr Men Little Miss. Join our friendly international team and be part of a legacy that brings joy to families around the globe.
StudySmarter Expert Advice🤫
We think this is how you could land Licensing Coordinator in London
✨Tip Number 1
Familiarise yourself with the Mr Men Little Miss brand and its characters. Understanding their history, values, and current market presence will help you engage more effectively during interviews and discussions.
✨Tip Number 2
Network with professionals in the licensing and children's media industries. Attend relevant events or join online forums to connect with others who can provide insights or even referrals for the Licensing Coordinator role.
✨Tip Number 3
Showcase your organisational skills by preparing a mock calendar or project plan related to licensing activities. This will demonstrate your ability to manage tasks and support the team effectively.
✨Tip Number 4
Brush up on your communication skills, especially in writing. Practice drafting friendly emails or reports that could be relevant to the role, as clear communication is key in liaising with licensees and partners.
We think you need these skills to ace Licensing Coordinator in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience, especially any coursework or internships related to marketing, brand management, or licensing. Emphasise your organisational skills and any experience with children's brands.
Craft a Compelling Cover Letter:Write a cover letter that showcases your passion for the Mr Men Little Miss brand. Mention specific characters you love and how your background aligns with the role's requirements. Keep it friendly and engaging!
Showcase Communication Skills:Since clear communication is key for this role, ensure your application reflects your writing abilities. Use concise language and a positive tone in all written correspondence, including emails and reports.
Highlight Tech Proficiency:Mention your comfort with Microsoft Office, particularly Excel and PowerPoint. If you have experience with any other relevant software or tools, be sure to include that as well to demonstrate your tech-savviness.
How to prepare for a job interview at Sanrio Europe
✨Show Your Passion for the Brand
Make sure to express your enthusiasm for Mr Men Little Miss and Sanrio characters during the interview. Share any personal experiences or connections you have with the brand, as this will demonstrate your genuine interest and alignment with their values.
✨Highlight Relevant Experience
Even if this is your first role in licensing, be sure to discuss any coursework, internships, or projects related to marketing, brand management, or children's media. This will help the interviewers see how your background fits the position.
✨Demonstrate Organisational Skills
Since the role requires strong organisational abilities, prepare examples of how you've successfully managed tasks, schedules, or projects in the past. This could include managing a university project or coordinating events, showcasing your ability to keep everything on track.
✨Prepare Questions for the Interviewers
Have a few thoughtful questions ready to ask the interviewers about the company culture, team dynamics, or future projects. This shows that you're engaged and interested in the role beyond just getting hired.
